Results 1 - 10 of about 52: 
Chris Dannen / Co.Labs:
This Is What Happens When Publishers Invest In Long Stories   —  As web publishers we're obsessed with analytics.  Any strategy that moves the needle gets our attention.  So you can imagine my surprise when a new way of writing articles blew up my assumptions about how to drive traffic.
May 12, 2013, 10:20 PM - In context

Josh Sternberg / Digiday:
Vox Wants to Make Ads   —  Many publishers bemoan how badly produced the ads are on their sites.  Add Vox Media to the growing list of publishers looking to create them themselves.  —  The parent company of sports site SB Nation, tech site The Verge and gaming site Polygon has taken …
May 2, 2013, 10:55 AM - In context

Ben Adler / Columbia Journalism Review:
Streams of consciousness   —  Millennials expect a steady diet of quick-hit, social-media-mediated bits and bytes.  What does that mean for journalism?  —  My first encounters with journalism were the same as most American males: through the sports pages.  Sometime in middle school …
May 1, 2013, 10:15 PM - In context

Ingrid Lunden / TechCrunch:
AOL's Video Hat Trick: A Slate Of Original Content , Be On Creative Studio, And A Deal With FreeWheel + Mediaocean For Multiscreen Ad Buys  —  Online video is booming, and today AOL (owner of TechCrunch) unveiled three new initiatives that spell out how it plans to tackle it: 15 original …
Apr 30, 2013, 2:55 PM - In context

Ingrid Lunden / TechCrunch:
Vox Media Steps Up Its Ad Push With The Launch Of Vox Creative , CEO Jim Bankoff Says Company Will Be Profitable This Year  —  Vox Media, publishers of the SBNation, Verge and Polygon blogs, is getting down to business with monetizing its content with the launch of Vox Creative …
Apr 29, 2013, 12:35 PM - In context

David Folkenflik / NPR:
Great Long-Form Journalism, Just Clicks Away … In the age of hundreds of cable channels, millions of 140-character bulletins and an untold number of cat videos, a fear has been growing among journalists and readers that long-form storytelling may be getting lost.
Apr 15, 2013, 2:55 AM - In context

Justin Ellis / Nieman Journalism Lab:
My team, my publisher: The new world of competition between leagues and media in sports   —  The Internet has made for an explosion in choices for sports fans.  Online distribution has turned over the keys of publishing to everyone, and increasingly that means entities like the NFL, the NBA …
Apr 14, 2013, 4:10 PM - In context

Bill Mickey / Folio:
Atavist Co-Founder Evan Ratliff On Digital Content Models   —  From long-form to subscriptions, there's something for everyone.  —  One of the more dramatic turnarounds when considering online and digital content is long-form journalism.  Once considered anathema to online publishing …
Mar 24, 2013, 3:55 PM - In context

Lewis DVorkin / Forbes:
Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models   —  I spent eight years at AOL and I'll say this: I saw none of the great, all of the bad and some of the good.  Throughout, the media took dead aim at our strategic zig-zags and revolving-door CEOs.
Mar 18, 2013, 8:50 AM - In context

Bryan Goldberg / PandoDaily:
I'm starting another content company, and I plan to make a fortune   —  Now that Bleacher Report is in the rear view mirror, I am planning to launch another content company.  It's a “when” rather than an “if”... And I couldn't be happier to be in this much-maligned business of creating and distributing original content.
Mar 5, 2013, 12:40 PM - In context


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