Results 1 - 10 of about 473: 
Anthony Crupi / Adweek:
TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market   —  In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are leaving hundreds of millions of dollars in ad sales revenue on the table.
Apr 22, 2014, 9:00 AM - In context

Emma Bazilian / Adweek:
Entertainment Weekly continues to staff up, Kristen Baldwin promoted to deputy editor   —  Matt Bean Staffs Up at Entertainment Weekly Kristen Baldwin promoted to deputy editor By Emma Bazilian  —  Entertainment Weekly's new editor Matt Bean is continuing to staff up at the Time Inc. title.
Apr 21, 2014, 2:25 PM - In context

Sam Thielman / Adweek:
Hulu's Head of Development Exits: Charlotte Koh leaves as NewFronts presentation nears   —  Hulu's head of original programming development, Charlotte Koh, is leaving the company.  —  No details around the departure were provided by Hulu, and the exit is puzzling especially given the timing.
Apr 10, 2014, 10:15 AM - In context

Sam Thielman / Adweek:
You Can Buy Nielsen Ratings on YouTube Starting Next Month   —  Google is now confident enough in Nielsen's Online Campaign Ratings product (which has been nipped and tucked by the data company over the last few years in ways that have quieted some of the more skeptical marketers) …
Apr 3, 2014, 8:20 AM - In context

Michelle Castillo / Adweek:
HitFix Launches Multiplatform Video   —  After dabbling in video pieces over the last few years, entertainment news site HitFix announced today the full launch of HitFix Video.  —  “Basically, for us, video is the way, the hook, the content and the opportunity to get in front of consumers …
Mar 27, 2014, 6:25 PM - In context

Lucia Moses / Adweek:
Eric Danetz Named Publisher of Fortune   —  Fortune is getting a publisher after all: Eric Danetz.  The business title hasn't had someone in that role since 2012.  When Jed Hartman became group publisher of Time Inc.'s news and business brands that year, the publisher title was downgraded to vp of sales.
Mar 7, 2014, 10:15 AM - In context

Lucia Moses / Adweek:
Newsweek relaunches in print Friday, tracks down Bitcoin inventor Satoshi Nakamoto for cover story   —  Newsweek Relaunches in Print With Bitcoin Coup  —  Newsweek returns to newsstands Friday with a small press run (70,000), but it's hoping to make a big impact with its cover story …
Mar 6, 2014, 6:05 AM - In context

Lucia Moses / Adweek:
The Washington Post's Native Ads Get Editorial Treatment   —  Even as native ads naysayers argue for clear labeling and design cues so readers don't confuse them with actual journalism, publishers and advertisers have pushed to make the units look more like editorial.  —  The latest example comes from The Washington Post.
Mar 3, 2014, 3:25 PM - In context

Emma Bazilian / Adweek:
TheWeek.com Launches ‘Speed Reads’ Vertical   —  In the past couple of years, the “longread” has been one of the most popular buzzwords among online publications, with outlets from BuzzFeed to The Atlantic touting investments in more deep-dive, longform journalism.
Feb 28, 2014, 7:25 AM - In context

Lucia Moses / Adweek:
Food & Wine Launches New Brand for Millennials   —  It's debatable whether millennials are special, but one thing is certain: Their relationship with food is.  They want it to be authentic, they want to know how it was produced, and they want it to be a shared experience, preferably involving small plates eaten at communal tables.
Feb 27, 2014, 1:20 PM - In context




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