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7:50 PM ET, March 15, 2010

Mediagazer

 Top News: 
Biz / Twitter Blog:
@anywhere  —  When we designed Twitter, we took a different approach—we didn't require a relationship model like that of a social network.  Keeping things open meant you could browse our site to read tweets from friends, celebrities, companies, media outlets, fictional characters, and more.
RELATED:
Peter Kafka / MediaMemo:
Where Are Twitter's Ads?  You May Have to Wait a Month (Or More)  —  Twitter CEO Evan Williams did not announce the new ad platform the company is working on today.  —  So when will we see it?  Think mid-April.  —  One good bet would be at “Chirp”, the company's developer conference four weeks from now.
Liz Gannes / GigaOM:
SXSW: Twitter to Launch @Anywhere, Fails to Live Up to SXSW Hype
Discussion: Bits and TechCrunch
Staci D. Kramer / paidContent:
Pew: Online News Users Don't Want To Pay—Or Look At Ads  —  The latest report on online news economics from Pew's Project for Excellence in Journalism is one of those studies that will bolster just about any view people have about paying for news online.  Want to show that news consumers are unwilling to pay?
RELATED:
Jennifer Saba / Editor and Publisher:
The State of Newspapers?  Think of Sand Falling in an Hourglass, Pew Report Says
The New York Times Company:
The New York Times Launches New Trade Campaign, ‘Numbers’  —  Campaign Emphasizes an Engaged Audience  —  The New York Times announced today a new trade campaign, “Numbers,” to launch on March 15.  The campaign is designed to emphasize The Times's loyal and engaged audience in print …
RELATED:
Gillian Reagan / The Business Insider:
NYT Vs. WSJ War Continues: New York Times Ads Slam Wall Street …
Discussion: The Wire
Peter Lattman / Deal Journal:
Michael Lewis's ‘The Big Short’?  Read the Harvard Thesis Instead!  —  Deal Journal has yet to read “The Big Short,” Michael Lewis's yarn on the financial crisis that hit stores today.  We did, however, read his acknowledgments, where Lewis praises “A.K. Barnett-Hart, a Harvard undergraduate …
RELATED:
Joe Weisenthal / The Wire:
Meet The 24-Year Old Harvard Grad That Was The Inspiration …
Discussion: Dealbreaker
New York Times:
Papers Like Variety Fight to Survive  —  LOS ANGELES — Variety, the show business bible, was born nearly 105 years ago when young Sime Silverman, by his own account, was fired by The Morning Telegraph for a review in which he declared a new theatrical sketch by a performer who happened to be one of the paper's advertisers “N. G.
RELATED:
Sharon Waxman / The Wrap:
Joshua Newton: Tim Gray is ‘Lying Through His Nose’
Mike Taylor / FishBowlNY:
Wikipedia Breathes New Life Into Seminal Scientology Expose  —  Over the weekend, prominent placement on Wikipedia's main page launched a nearly twenty-year-old Time magazine article about Scientology onto the Time site's “most-read” list.  The jump in traffic reveals both the continued popularity …
Discussion: Nieman Journalism Lab
Nat Ives / AdAge:
New York Times' Exclusive Run at Starbucks Ends  —  USA Today Returns After 10 Years as Coffee Chain Cites Customer Taste for Media Choice  —  NEW YORK (AdAge.com) — After nearly 10 years as the only national newspaper for sale in many Starbucks around the country, The New York Times …
Gillian Reagan / The Wire:
Arthur Sulzberger Jr.'s Nephew David Perpich Joins New York Times To Prepare For Paywall (NYT)  —  We heard whisperings back in early February that David Perpich, the nephew of New York Times publisher Arthur Sulzberger Jr., was leaving his post at consulting firm Booz & Co. and joining the Times to help build its paywall.
Newsdesk / Tower Ticker:
Versus back on DirecTV in time for Stanley Cup playoffs  —  Just weeks before the start of the National Hockey League's Stanley Cup playoffs, Comcast and DirecTV have reached an agreement restoring Versus and its programming, including NHL games, to the satellite pay-service's lineup.
Sean Blanda / eMedia Vitals:
VIDEO: The magazine stand of the future  —  Here, the coolest thing EMV has seen so far at SXSW: Todd Clare demonstrates how one day, we will be able to drop a tablet computer on a special table and drag magazines onto our device.
Discussion: Silicon Alley Insider and Gizmodo
Howard Kurtz / Washington Post:
The Beck Factor at Fox: Staffers say comments taint their work  —  In just over a year, Glenn Beck's blinding burst of stardom has often seemed to overshadow the rest of Fox News.  —  And that may not be a good thing for the top-rated cable news channel, as many of its staffers are acutely aware.
Mike Shields / Mediaweek:
TubeMogul Expands Into Ad Sales  —  Upstart analytics firm TubeMogul is looking to take its expertise in online video measurement and translate that to ad sales.  —  The Emeryville, Calif.-based company has quietly been building out its own video ad network over the past year …
Discussion: Online Video News and NewTeeVee
Editor and Publisher:
Huffington, AP's Curley to Speak at NNA Government Affairs Conference This Week  —  CHICAGO The National Newspaper Association (NNA), the principal organization for community newspapers, has attracted a line-up of prominent media and government figures to its 49th annual Government Affairs Conference …
Philip Elmer-DeWitt / Brainstorm Tech:
Apple iPad orders drop sharply  —  A rough three-day estimate, based on an analysis of order numbers: 152,000 units  —  After the initial burst of excitement on Friday that saw iPad pre-orders coming in at the rate of 25,000 per hour, there was a dramatic fall-off over the weekend.
Peter Kafka / MediaMemo:
For NPR, the iPad Means a New App-And a New Web Site  —  Like many media companies, National Public Radio is scrambling to prepare an app in time for the iPad's April 3 launch.  —  But the standoff between Apple (AAPL) and Adobe has prompted NPR to take on another engineering project at the same time …
Discussion: Online
Olga Kharif / Business Week:
Readers Are Devouring Apple Book Apps  —  Demand for digital book applications on Apple devices gives developers and publishers fresh ways to make money—a mixed blessing for Amazon  —  Michel Kripalani started making e-books when e-books weren't cool.  A veteran creator of video games …
Paige Albiniak / Broadcasting & Cable:
Syndication Keeping Tribune in the Game  —  Company hoping CW will broaden out programming to help primetime  —  Syndicated programming and expanded local newscasts are the foundation on which the 23 Tribune stations are working to build strong businesses in its 19 markets.
Discussion: TVbytheNumbers and The Wire
Not Larry Sabato:
COOCH GONE WILD  —  Attorney General Ken Cuccinelli has been in the news a lot recently for his lawsuit against the EPA, his letter to colleges telling them to change their non-discrimination policies and his efforts to defund Planned Parenthood.  But he's not done making news yet!
 
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 Featured Newsletter: 
The Media Roundup:
When should media shake hands with the VC devil  —  Today we're looking at the deal-with-the-devil nature of VC funding for media companies; how newspapers can inadvertently mislead the public over climate change …
 
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 More News: 
MediaShift:
How Journalism is Getting Better
David Kaplan / paidContent:
TheStreet Lost $45.5 Million In '09; But Ad Revs May Have Turned A Corner
Michael Learmonth / AdAge:
‘LOL Is This You?’ Twitter Getting Serious About Spam Issue
Jim Romenesko / Romenesko:
NYT reminds freelancers of its ethics policies
Discussion: Mediaite
Joe Grimm / Ask the Recruiter:
TIME magazine editor becomes freelancer, blogger
Brian Stelter / New York Times:
Discovery Communications Expands With Eye on Global Market
Discussion: The Wire
Katy Bachman / Mediaweek:
MTVN Inks With Rentrak Ratings Service
 Earlier Picks: 
James Hibberd / Hollywood Reporter:
Showtime, social media team for campaigns
Jim Romenesko / Romenesko:
Ex-E&P editor Mitchell to blog for The Nation
Joseph Tartakoff / paidContent:
Roundbox Buys IP Of ‘TV Companion’ Dashboard Startup Jacked
Discussion: NewTeeVee
ABCNEWS:
No Jokes: Newspapers Cutting Comic Strips
Elizabeth Jensen / New York Times:
‘Earth Days’ Documentary to Be Seen on Facebook First
Robert Feder / blogs.vocalo.org:
Behind closed doors, angry Tribune CEO confronts staff
Discussion: Romenesko
Liz Gannes / GigaOM:
SXSW: Shirky's New Opportunities in Public Sharing
Crikey:
Over half your news is spin