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12:20 PM ET, June 3, 2010


 Top News: 
Brian Stelter / Media Decoder:
The Times to Host Political Polling Site FiveThirtyEight  —  The New York Times said Thursday that it would begin hosting the popular blog FiveThirtyEight and make its founder, Nate Silver, a regular contributor to the newspaper and the Sunday magazine.  —  Mr. Silver, a statistical wizard …
New York Times:
Bids Submitted for Newsweek Sale  —  Two magnates, a conservative publisher and the company that bought TV Guide for $1 have all raised their hands as potential buyers of Newsweek.  —  By the time the deadline to submit preliminary bids for the magazine expired Wednesday at 5 p.m. …
The Atlantic Wire:
MEDIA DIET: Clay Shirky: What I Read  —  How do other people deal with the torrent of information that pours down on us all?  Do they have some secret?  Perhaps.  We are asking various friends and colleagues who seem well-informed to describe their media diets.
Discussion: Fitz & Jen
Julie Bosman / New York Times:
The New Yorker Picks Young Writers Worth Watching  —  There are 10 women and 10 men, satirists and modernists, from Miami and Ethiopia and Peru and Chicago.  And none of them were born before 1970.  —  The New Yorker has chosen its “20 Under 40” list of fiction writers worth watching …
The Independent:
PR stunt or the new journalism?:  The titans of public relations are going direct to viewers and readers  —  It's easy to be cynical but it could be the future, says Ian Burrell  —  Public relations, to some the business of puff and fluff, is flexing its media muscles like never …
Why Journalists Should Learn Computer Programming  —  Yes, journalists should learn how to program.  No, not every journalist should learn it right now — just those who want to stay in the industry for another ten years.  More seriously, programming skills and knowledge enable us traditional journalists …
Discussion: Kirk LaPointe's … and B2B Memes
Joe Flint / Company Town:
News Corp. chief Rupert Murdoch's strategy to get people to pay for content: get their credit card numbers  —  News Corp. Chief Executive Rupert Murdoch, whose holdings include the Wall Street Journal and the New York Post, explained in an interview with his Fox Business Network how he plans to get people to pay for content online.
Rafat Ali / paidContent:
Nielsen Files For A Possible $1.75 Billion IPO  —  Nielsen, one of the biggest B2B media and measurement companies, has filed for an IPO, and hopes to raise as much as $1.75 billion.  J.P. Morgan Securities and Morgan Stanley are the lead underwriters for it, but no word on share price range …
Leroy Stick / Street Giant:
the man behind @BPGlobalPR  —  My name is Leroy Stick and I am the man behind @BPGlobalPR.  First, let me begin by explaining my name.  —  When I was growing up, there was a dog that lived on my block named Leroy.  Leroy was a big dog with a disdain for leashes and a thirst for blood.
Dan Trombetto / Folio:
Media Mavericks  —  A year in, The Christian Science Monitor's strategic shift is showing promise.  —  Today, most publishers are re-examining their business model, driven by the collapse in print advertising and a shift in their audience to new outlets.  Many have gone online only …
Alex Pham / Los Angeles Times:
Vevo's Rio Caraeff is king of online music videos  —  Recently launched Vevo became the No. 1 site for online music videos in April.  Caraeff talks about his plans for turning a profit and about working with, rather than against, Google and YouTube.  —  If Rio Caraeff had his way, the phrase …
Marc Fest / Knight Foundation:
John Bracken to Direct Knight Foundation's Digital Media Grants  —  As Director of New Media, Bracken will work to advance informed and engaged communities through media innovation and quality journalism.  —  He will lead the foundation's Knight News Challenge, an international contest …
Discussion: KnightBlog and John Bracken
Shira Ovide / Wall Street Journal:
Hearst to Buy iCrossing  —  Hearst Corp. finalized Wednesday the purchase of digital-marketing firm iCrossing Inc. for about $325 million, according to people familiar with the matter, the latest traditional media company to bulk up on its digital-marketing expertise.
Wall Street Journal:
‘Vanity’ Press Shakes Up Book Industry  —  Writer Karen McQuestion spent nearly a decade trying without success to persuade a New York publisher to print one of her books.  In July, the 49-year-old mother of three decided to publish it herself, online.  —  Eleven months later …
Laura McGann / Nieman Journalism Lab:
WaPo rezones a neighborhood on its site, builds a new local point of entry  —  Following its recent launch of PostPolitics, The Washington Post today unveiled another stand-alone landing page at  The page pulls together existing local content from its Metro section, plus houses new blogs and a few interactive features.
Jay Yarow / The Wire:
Wired's iPad App Now On 3% Of All iPads (AAPL)  —  Wired's iPad application could see downloads equal to monthly newsstand sales.  —  Wired editor David Rowan tweets, “By Monday evening, the US WIRED iPad app had been downloaded 62,431 times.  For real money - at $4.99 a pop.”
Discussion: GigaOM
Brian Stelter / Media Decoder:
In May, Lower Ratings for Larry King  —  In May “Larry King Live” scored its lowest monthly viewer total in at least 20 years.  —  According to Nielsen data, the struggling CNN talk show had an average of 653,000 viewers each night in May, its lowest average since the data started being electronically stored in the late 1980s.
Discussion:, Romenesko and Mediaite
Liz Shannon Miller / NewTeeVee:
Why Glee Is TV's Most Web Video-Savvy Series (And Why It Isn't)  —  I spent last night slaving away on a very important task — catching up on the last several episodes of Fox's Glee.  And while we've written extensively over the last year about the show's online marketing last fall …
Adam Wright / VideoNuze:
Cisco: Video will be 91% of All IP Traffic by 2014  —  Cisco released its annual Visual Networking Index forecast today, a model based on a combination of analyst projections and data collected from Cisco customers.  Cisco is forecasting that global IP traffic will increase 4.3 times though 2014 …
Discussion: Digits and Mashable!
James Rainey / Los Angeles Times:
On the Media: Publisher Sara Miller McCune has serious goals for journalism  —  Her aim to spread the word on important scientific research results in Miller-McCune, a wonky social sciences magazine that with a little more storytelling could expand its base.  —  Reporting From Santa Barbara —
Discussion: Romenesko
David Kaplan / paidContent:
Pandora Raises Its Fifth Funding Round  —  Music discovery service Pandora has raised an undisclosed amount of funding to promote continued growth, the company said in a statement.  The round was led by GGV Capital, with additional investment from Allen & Company.
Discussion: TechCrunch and GigaOM
Sam Schechner / Speakeasy:
Basic Cable Dance-Off: Jon Stewart, Stephen Colbert Stop By Conan O'Brien Comedy Tour … Conan O'Brien gave fans a taste of a different kind of late-night rivalry Tuesday night: He faced Jon Stewart and Stephen Colbert in a dance-off.  —  The two Comedy Central hosts appeared as surprise guests late …
Discussion: The Wire
Jeffisraely / News Launch Diary:
Pardon the Disruption: What My News Startup Does NOT Aim To Disrupt  —  The go-for-the-jugular ambition of the good folk at Publish2 is inspiring.  It is also a bit scary to see a 10-person startup try to take on/take DOWN the Associated Press... for what it says about how broken the news business is …
Georg Szalai / Mediaweek:
Disney's Iger: ABC Upfront Looking Good  —  Walt Disney president and CEO Bob Iger said here Wednesday that early TV upfront advertising sales for the ABC network have been good.  —  “We are in the middle of selling,” he said when asked about the upfront market at the 26th annual Sanford C …
Discussion: Media Decoder
Brian Womack / Bloomberg:
Facebook Sees Fourfold Jump in Number of Advertisers Since 2009  —  Facebook Inc., owner of the world's largest social-networking site, said its advertisers have more than quadrupled since the start of 2009 as marketers aim to get their products before a growing global audience.
Discussion: GigaOM, VentureBeat and All Facebook
Megan Garber / Nieman Journalism Lab:
The art of the (public) cover letter: Journal Register staff apply for ideaLab spots via blog comments  —  After last week's successful completion of the Journal Register Company's Ben Franklin Project, CEO John Paton was looking for a new project that would keep the momentum of innovation going for the beleaguered newspaper network.
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 More News: 
Steve McClellan / Adweek:
Upfront Sales Begin With Fox First to Deal
Discussion: Media Buyer Planner
The New York Times Company:
The Bay Citizen to Provide News for The New York Times's Bay Area …
Newsdesk / Tower Ticker:
Brandon Copple, Crain's managing editor, to leave for Groupon
Discussion: Local Onliner
News Corporation: Launches “Opinion Journal Live”
Discussion: Talking Biz News
David Amerland /
Paywalls protect news organisations' bottom lines not journalistic …
Andrew Malcolm / Top of the Ticket:
Obama's FTC plan to reinvent America's news media
Mike Reynolds / Multichannel:
Bravo Media Boosts Berwick To President
 Earlier Picks: 
Will Richmond / VideoNuze:
Mobile Video Ad Network Transpera Raises $9 Million
Discussion: Market Wire, VentureBeat and TechCrunch
Steve Krakauer / Mediaite:
Donny Deutsch Is Back On MSNBC (For Real This Time) - Tomorrow And More
Gina Chen / Nieman Journalism Lab:
Step aside, brand loyalty; we're loyal to information now
Discussion: AdPulp
Michele McLellan / Knight Digital Media Center …:
Local online publishers: Bloggers no more
Discussion: George Brock