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4:50 AM ET, July 14, 2010

Mediagazer

 Top News: 
Michelle Kung / Speakeasy:
Want a Shout-Out From the Old Spice Guy? … In a marketing campaign that practically screams, “make me go viral,” actor Isaiah Mustafa — better known as the Old Spice Guy — is tweeting out links to YouTube videos where he's thanking fans, journalists and celebrities such as Ellen DeGeneres and Alyssa Milano.
RELATED:
The Atlantic Online:
Viral Old Spice Man Ads Could Be Model for Internet Video  —  Look at your marketing campaign, now back at Old Spice's.  Sadly, your campaign isn't Old Spice's.  —  The company took its well-produced marketing campaign, and its baritone-voiced star Isaiah Mustafa, online …
Discussion: digg.com, Geekosystem and PopWatch
Lee C. Bollinger / Wall Street Journal:
Journalism Needs Government Help  —  Media budgets have been decimated as the Internet facilitates a communications revolution.  More public funding for news-gathering is the answer.  —  We have entered a momentous period in the history of the American press.
RELATED:
Jeff Jarvis / BuzzMachine:
No American BBC  —  I just don't understand Columbia University's apparent obsession with handing over portions of the press to government subsidy, giving up on the free market.  I haven't given up on it.  Have you?  —  The latest raised palm comes from Columbia President Lee Bollinger …
Brian Stelter / Media Decoder:
Appeals Court Strikes Down Indecency Rule  —  A United States appeals court tossed out the indecency policy of the Federal Communications Commission on Tuesday, calling it a violation of the First Amendment.  —  An appeals panel said the F.C.C. policy was “unconstitutionally vague …
Media Decoder:
Piers Morgan a Step Closer to ‘Larry King’ Chair  —  Piers Morgan, the mean judge on NBC's “America's Got Talent,” is poised to take over Larry King's coveted time slot on CNN, thanks to an imminent deal between the two media giants that own the channels.  —  NBC, which attracts 20 million viewers to …
BrauBlog:
Journalism Online's Press+ paywall: easy to defeat  —  After my skeptical post yesterday about Journalism Online's new Press+ paywall at the Lancaster (Pa.) Online site, a source let me know how easy it was to beat the meter.  —  Recall that the meter allows out-of-towners to read seven obits for free …
Nathan Heller / Slate:
The genius of the Wise and Cranky Kaplan Twitter feeds.  Plus: Their authors, revealed.  —  Beyond the known forces conspiring to make a pigeon of an honest editor these days—the bottom line, the top brass, slide shows of dogs, Rupert Murdoch—there is, lately, the added fear …
RELATED:
Foster Kamer / Runnin' Scared:
On the Matter of Cranky Peter Kaplan, Wise Peter Kaplan …
Discussion: FishbowlNY
Curtis Brainard / CJR:
A Second Chance  —  How mobile devices can absolve journalism of its original sin: giving away online content  —  1 Talk to people who are into mobile reading devices like the Kindle and the iPad, and a scene from the movie Minority Report tends to come up.  Tom Cruise, who is on the run from the law, is on a train.
Mathew Ingram / GigaOM:
Squarespace Gets $38M to Compete With WordPress and Six Apart  —  Squarespace, a hosted content service that competes with companies such as WordPress (see disclosure below) has closed a $38-million financing round from two leading technology VCs — Accel Partners and Index Ventures …
Jim Romenesko / Romenesko:
Mother Jones reports 125% increase in unique visitors in 2Q  —  Mother Jones traffic and digital revenue soar to record levels in 2Q 2010  —  Mother Joneswhich just won its second National Magazine Award for General Excellence in three yearsreported today that its investigative reporting …
reddit:
This was a triumph.  —  We're making a note, here: On three separate fronts, reddit gold has emerged as what can only be termed a huge success: We're getting a much-needed cash infusion.  We've shown that, despite popular belief, people on the Internet are willing to be supportive if you treat them with honesty and respect.
Dennis Kneale / CNBC:
Rupert Murdoch Should Break Up News Corp  —  Rupert Murdoch became one of the great builders of business empires in the 20th century, starting in 1952 with a small family-owned newspaper in Australia and relentlessly adding properties like trinkets on a charm bracelet.
Kunur Patel / AdAge:
Kraft Unveils App for Apple's IPad  —  Food Giant Aims ‘Big Fork, Little Fork’ Utility at Parents in Their 20s and 30s  —  NEW YORK (AdAge.com) — While much of the buzz around iPads has focused on publishers and their digital magazines, one of the few brand apps on the market sounds like a publishing project, too.
Brian Steinberg / AdAge:
How Cisco Got the Spotlight in CNBC News Segments  —  The Pressure Is on as Marketers Seek Ways Into News Shows  —  NEW YORK (AdAge.com) — Cisco Systems is enjoying prominent screen time within news programming on the business-news cable channel CNBC, which is using Cisco's TelePresence …
Adam Langer / Publishers Weekly:
Why We Lie  —  Casting ourselves in fiction: We were a sissy bunch, armed with degrees from liberal arts colleges.  —  It's probably James Frey's fault.  Maybe Laura Albert's, too.  We can also blame Margaret Jones, Stephen Barrus, and Norma Bagain.  And maybe Daniel James and Clifford Irving for getting the whole thing started.
io9:
Author posts her vampire novel online for free — and gets an awesome book deal  —  Can posting your unpublished novels online for free still lead to a nice book deal, now that the web is saturated with free fiction?  It worked for author Marta Acosta, whose young-adult vampire novel will come out from Tor Books.
Discussion: eBookNewser, Techdirt and GalleyCat
Zeke Turner / New York Observer:
'Darth D'Vorkin' Arrives at Forbes  —  Highlander V was the last and largest of Malcolm Forbes' yachts.  In the '80s, Mr. Forbes would throw parties on the boat for potential advertisers, his friends, captains of industry and politicians.  Much like the galleries on the first floor …
Matt Saldana / Speakeasy:
Liz Phair: Why I Left My Record Company … Following last week's surprise release of “Funstyle,” an online-only album that vents frustration at the recording industry, rocker Liz Phair has posted an instructive note on her website, titled “How To Like It.”  In it, she announces that …
Discussion: New York Magazine
Michael Arrington / TechCrunch:
InMobi Gets $8 Million From Kleiner Perkins And Sherpalo Ventures  —  InMobi, the largest mobile ad network that hasn't been acquired, has raised another $8 million in funding.  The round was led by existing investors Kleiner Perkins Caufield & Byers and Sherpalo Ventures and brings their total raised capital to $15.6 million.
Nikki Finke / Deadline.com:
My First & Last Statement On HBO's ‘Tilda’  —  Considering how many inaccurate media claims have been made regarding myself and the potential series Tilda for HBO, I wish to set the record straight.  I had no prior knowledge that this show was being created or put into development.
Oyl Miller / McSweeney's:
Tweet (7/13/10)  —  I saw the best minds of my generation destroyed by brevity, over-connectedness, emotionally starving for attention, dragging themselves through virtual communities at 3 am, surrounded by stale pizza and neglected dreams, looking for angry meaning, any meaning …
Chris Ariens / TVNewser:
Dawna Friesen Leaving NBC News to Anchor Canadian Network Newscast  —  NBC News Correspondent Dawna Friesen is leaving the network after 11 years and will join Canada's Global National Newscast as anchor, TVNewser has learned.  —  Friesen replaces former “Good Morning America” …
 
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 More News: 
Keith J. Kelly / New York Post:
Hearst tells senior staff to get out of Town
Discussion: industry.bnet.com
Ryan Chittum / CJR:
Anatomy of a Zombie Lie
Ben Fritz / Company Town:
Chris Albrecht's e-mail misfire led to McGurk and Rosett's exit from Overture
Jennifer Van Grove / Mashable!:
The Boston Globe Takes Readers on Mobile Scavenger Hunt
Discussion: Boston Globe
Felix Salmon:
Paywalls encroach on Alphaville
Discussion: FT Alphaville
Jeff Bercovici / DailyFinance:
How Did Consumer Reports Miss the iPhone 4 Antenna Flaw for So Long?
Lauren Kirchner / CJR:
On Hyperlocals, Hyper-hiring, and Hype
Ken Doctor / Newsonomics:
Weigel and Nasr “Sins” Put the Church of High Integrity on Trial
Discussion: Fitz & Jen
 Earlier Picks: 
Megan Garber / Nieman Journalism Lab:
Spotery's relaunch: some lessons in crowd curation
Discussion: FishbowlNY and PR Newswire
Joanne Kaufman / Wall Street Journal:
Authors: Where Do I Sign?
Discussion: GalleyCat and New York Observer
Jim Romenesko / Romenesko:
How the Plain Dealer came up with its LeBron cover
David Cohen / WebNewser:
Zinio to Debut All-Digital Online Newsstand for College Market
Discussion: GalleyCat and eMedia Vitals
Jeff Bercovici / DailyFinance:
Sports Illustrated Seeks Synergy with Turner Sports Deal
Cory Doctorow / Guardian:
Reports of blogging's death have been greatly exaggerated
Kaja Whitehouse / New York Post:
Playboy put in play
Discussion: Company Town