Robin Sloan / Snarkmarket:
Why Old Spice matters — So the Old Spice campaign was funny, surprising, and perfectly-calibrated. These would be reasons enough to like it. But I'm not going to let you stop there. Here's how I think the campaign establishes an important new precedent—not for online advertising, but for online storytelling across the board.
Discussion: Fast Company, NewTeeVee, New York Magazine, brandflakesforbreakfast, make the logo bigger and WatchingTV Online
Mark Borden / Fast Company: The Team Who Made Old Spice Smell Good Again Reveals What's Behind Mustafa's Towel
Liz Shannon Miller / NewTeeVee: Old Spice Social Media Blitz: 5.9M Views in One Day
Chris Rovzar / New York Magazine: Why Make Expensive Ads When You Can Have a Shirtless Man Talk to Your Customers?
Åsk Dabitch / brandflakesforbreakfast: Old Spice p0wns social media
Marshall Kirkpatrick / ReadWriteWeb:
How the Old Spice Videos Are Being Made
How the Old Spice Videos Are Being Made
Discussion: The Visible Measures Blog, Videogum, Mashable, Epicenter, MarketingVOX, the Econsultancy blog, Fast Company, Brandweek, PRNewser, The Daily Dish, NewTeeVee, The Next Web, Media Buyer Planner, Pulse2, Social Media at Work, AdPulp, SocialTimes.com, Boing Boing, brandflakesforbreakfast, Techdirt and ChasNote
Matt Fiorentino / The Visible Measures Blog: Old Spice's Online Video Coup
Brenna Ehrlich / Mashable: The Old Spice Social Media Campaign by the Numbers
Zach Gottlieb / Epicenter: Old Spice Man Is Here ... for You
Meghan Keane / the Econsultancy blog: The Old Spice Guy wins at the social web
Brian Morrissey / Brandweek: How Old Spice Ruled the Real-Time Web
David Weigel / The Daily Dish: Old Spice conquers the Internets, LOL
Janko Roettgers / NewTeeVee: The Secret to Old Spice Guy's Viral Success
Amit Chowdhry / Pulse2: Old Spice Viral Video Campaign Is A Hit [VIDEO]
Megan O'Neill / SocialTimes.com: Old Spice Guy Proposes For Fan, She Says “Yes!” [Video]
Xeni Jardin / Boing Boing: Old Spice Guy has competition
Darryl Ohrt / brandflakesforbreakfast: because you love the smell of that man
Dennis Yang / Techdirt: Old Spice Man Is Horsing Around On Social Media
New York Times:
The Google Algorithm — Google handles nearly two-thirds of Internet search queries worldwide. Analysts reckon that most Web sites rely on the search engine for half of their traffic. When Google engineers tweak its supersecret algorithm — as they do hundreds of times a year …
Danny Sullivan / Search Engine Land: The New York Times Algorithm & Why It Needs Government Regulation
MG Siegler / TechCrunch: Google Agrees On FT's Paywall, Copy & Pastes Their Post On Their Public Policy Blog
Mathew Ingram / GigaOM: Should the Government Regulate Google? The NYT Seems to Think So
Nick Saint / Silicon Alley Insider: The New York Times Goes Nuts, Says The Government Should Regulate …
Tom Krazit / Technology News: Google's fight to keep search a secret
Brad McCarty / The Next Web: The New York Times should Google for “search algorithm”.
Ed Morrissey / Hot Air: NYT: Time to regulate Google searches
Peter Suderman / Hit & Run: The Air You Breathe, the Water You Drink, the Google You Search
MG Siegler / TechCrunch:
Wait, Google Is Responding To Algorithm Criticism Behind A Wall? — The New York Times ran a controversial op-ed piece yesterday entitled “The Google Algorithm.” Basically, the piece wonders if the government shouldn't step in to control the way Google tweaks its search engine results.
Discussion: Financial Times
Marissa Mayer / Financial Times: Do not neutralise the web's endless search
Dylan Stableford / The Wrap:
Penthouse Owner Makes $210M Bid for Playboy — Marc Bell, owner of Penthouse magazine and FriendFinder networks, made his promised bid on Playboy Enterprises on Thursday, offering to pay $210 million for the struggling bunny brand. — Bell's bid is effectively $25 million …
Discussion: AdAge, MinOnline, Romenesko, Folio, Multichannel, Gawker, MarketWatch, Chicago Breaking Business, The Wire, Hollywood Reporter, Baltimore Sun, AVN, FishbowlNY, Stocks To Watch Today and Jezebel
Jim Romenesko / Romenesko: Penthouse parent offers $210 million for Playboy
Jason Fell / Folio: Penthouse Owner Offers $210 Million for Playboy
Mike Farrell / Multichannel: Playboy Gets Rival Bid
Hamilton Nolan / Gawker: Penthouse Owners Outbid Hefner For Playboy
William Spain / MarketWatch: Penthouse parent in rival bid for Playboy
Joe Pompeo / The Wire: Penthouse Parent Would “Love” To Have Hugh Hefner As Part Of Playboy “Going Forward”
Georg Szalai / Hollywood Reporter: FriendFinder makes $210 mil offer for Playboy
Michael Oneal / Baltimore Sun: Penthouse parent bids $210 million for Playboy
Mike Taylor / FishbowlNY: Penthouse Publisher Says He'll Bid on Playboy Thursday
Irin Carmon / Jezebel: The “Classy” Sex Magazine Is Dead
Kevin Allocca / TVNewser:
Letterman Extortionist Nominated for News & Doc Emmy — The National Academy of Television Arts & Sciences announced nominations this morning for the 31st News and Documentary Emmy Awards, and, yes, David Letterman extortionist Joe Halderman was among them.
Discussion: The Wire, International Media, The Wrap, Mediaite, The Huffington Post, MediaPost, Moraes on TV and Gawker
Antonina Jedrzejczak / The Wire: Guy Who Blackmailed David Letterman Might Get An Emmy, He Learns While In Jail
International Media: Video: Letterman Extortionist Nominated for Emmy; Produced ‘48 Hours’ Investigation
John Consoli / The Wrap: Letterman's Attempted Blackmailer Nominated For News Emmy
Lisa de Moraes / Moraes on TV: Jailed would-be Letterman extortionist nominated for Emmy
Hamilton Nolan / Gawker: Letterman Extorter Nominated for Emmy. Isn't That Crazy?
Matea Gold / Show Tracker:
PBS dominates News and Documentary Emmy nominations, but CBS also scores big — PBS flexed its usual strength when the News and Documentary Emmy nominations were announced Thursday, racking up 37 nods for its coverage of Taliban youth, the death of Iranian protester Neda Agha-Soltan …
Discussion: Romenesko and Readers' Representative …
Jim Romenesko / Romenesko: PBS dominates News and Documentary Emmy nominations
Deirdre Edgar / Readers' Representative Journal: Times project nominated for Emmy Award
Mathew Ingram / GigaOM:
Blog Networks Try One More Time to Turn Local Journalism Into Cash — Can building a network of local bloggers help turn online journalism into a money-making proposition? Two new media ventures are hoping that it can, and have partnered with a startup called GrowthSpur to try and make that hope become a reality.
Discussion: GrowthSpur Blog, Journal Register Company, NetNewsCheck Latest and TBD
Matt Marshall / VentureBeat:
Washington Post acquires iCurrent, a personal news aggregator (exclusive) — The Washington Post Company has acquired iCurrent, an online tool that allows users to collect news automatically according to their interest. The purchase price was not disclosed, and while not a big deal, it was likely north of $5 million.
Discussion: eMedia Vitals, paidContent, Inc.com and Guardian
Constantine von Hoffman / eMedia Vitals: Will co-branding with Bloomberg save print media?
Joseph Tartakoff / paidContent: Washington Post Buys Personalized News Site iCurrent
Jason Del Rey / Inc.com: The Old Spice Video Phenomenon
paidContent / Guardian: Washington Post buys personalised news site iCurrent
Emma Hall / AdAge:
Virgin Plans New Magazine as IPad App if Advertisers Sign Up — Billionaire Branson's Daughter Holly Is in Charge of Project — LONDON (AdAge.com) — Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available as an app for the iPad, iPhone and eventually, Android.
Peter Kafka / MediaMemo:
Is There an iPad Premium? Hearst Says Its Popular Mechanics App May Cost More Than the Print Version — Internet axiom: Digital stuff-movies, music, whatever-should cost less than its physical counterparts. Because it costs less to make it. — But don't tell Hearst.
David Kaplan / paidContent:
Hearst Magazines Outlines Major App Rollout For Second Half Of 2010
Hearst Magazines Outlines Major App Rollout For Second Half Of 2010
Discussion: MediaPost, Poynter Online, Crain's New York Business, AdAge and New York Observer
Damon Kiesow / Poynter Online: Hearst to roll out more mobile apps for magazines
Esther Zuckerman / New York Observer: ‘O’ On the iPad! Hearst Titles Go Digital
Michael Calderone / Yahoo! News:
The Daily Caller grabs Olbermann domain name — Tucker Carlson says he's going to start using a new email address: Keith@KeithOlbermann.com. — Carlson, a conservative pundit and editor-in-chief of the Daily Caller site, was in good spirits Thursday after acquiring the domain name …
Discussion: Mediaite, The Daily Caller, New York Magazine, WebNewser, Inside Cable News, The Wire and Hot Air
Glynnis MacNicol / Mediaite: Short Memory? Tucker Carlson Won 2008 Lawsuit To Get His Own Domain Name Back
Joe Pompeo / The Wire: Tucker Carlson To Keith Olbermann: “WE OWN YOU”
Ed Morrissey / Hot Air: Daily Caller now at KeithOlbermann.com?
Ken Doctor / Nieman Journalism Lab:
The Newsonomics of the dead cat bounce — [Each week, our friend Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of the news business for the Lab.] — The season's upon us, as newspaper and media companies announce their second-quarter earnings.
Discussion: The Biz Blog, Gannett Blog, NetNewsCheck Latest, Romenesko and Associated Press
Andy Alexander / Ombudsman Blog:
Post online strategy: Grow audience, and engagement — Quick quiz: Among staff-written stories, what's generated the most page views on The Post's Web site in the past year? Something about the BP oil spill, perhaps? The Haiti earthquake? The health-care reform vote? — The answer: Crocs.
Discussion: Romenesko and The Latest Word
Jim Romenesko / Romenesko: WP's Crocs story was past year's page views leader ‘by a mile’
Liz Shannon Miller / NewTeeVee:
Google's Viacom Suit Legal Fees: $100 Million — On today's investor relations call, Google CFO Patrick Pichette said that Google's years-long legal battle with Viacom cost a total of $100 million in legal fees. And the case never even went to trial, instead getting thrown out by the judge last month.
Lacey Rose / The Biz Blog:
Exclusive: Larry King Weighs In On Potential Replacement Piers Morgan — At a press event to hype his latest venture as a financial partner and spokesperson for The Original Brooklyn Water Bagel Company, departing CNN host Larry King spoke to Forbes about his rumored replacement Piers Morgan …
Discussion: New York Post, The Huffington Post, Gawker, Mediaite and TVNewser
Michael Shain / New York Post: Enter the dragon — The deal to bring Piers Morgan, the …
Jack Mirkinson / The Huffington Post: Larry King On Piers Morgan: 'I Don't Know If I'd Recognize Him'
Brian Moylan / Gawker: Larry King 'Doesn't Know' Piers Morgan, Would Rather See Ryan Seacrest Replace Him
Steve Krakauer / Mediaite: Larry King 'Doesn't Know' Piers Morgan, But Would Help Promote Him For CNN
Chris Ariens / TVNewser: Larry King on Piers Morgan: 'I don't know if I'd recognize …
Shane Richmond / Telegraph:
Spotify ‘growing healthily and on track for US launch’ — Spotify is still on track to launch in the US this year, Daniel Ek has told the Telegraph. — Daniel Ek, the chief executive of the internet music streaming service, said that Spotify now had more than half a million subscribers.
Discussion: ReadWriteWeb, more at Techmeme »
Frederic Lardinois / ReadWriteWeb: Spotify Founder Daniel Ek: “The MP3 File has Become the URL”
Steve Buttry / Pursuing the Complete Community …:
Academics measure new media (again) by old-media yardstick — For academics studying whether “citizen journalism” is going to “replace” traditional journalism, let me save you some time: It won't. It's not trying to. It shouldn't. — Journalism is not, never has been and should not become a zero-sum game.
Jon Friedman / MarketWatch:
Joel Stein makes me feel ‘stomach-sick’ — Commentary: His ‘My Own Private India’ piece is shameful — NEW YORK (MarketWatch) — When Joel Stein issued an apology for his recent Time magazine column, entitled “My Own Private India,” he took pains to point out that he felt “stomach-sick” for hurting so many people's feelings.
Emily Steel / Wall Street Journal:
Google Wins Omnicom as Ally — Internet Firm Will Help New Partner Tap Ad Exchange in Return for Ad Buying — Google Inc. plans to announce Thursday it has landed advertising company Omnicom Media Group as a partner in online display advertising, an area the Internet giant is seeking …
Joseph Tartakoff / paidContent: Google Says Viacom Lawsuit Cost $100 Million
Peter Kafka / MediaMemo: LIVE: Google Explains Why It Missed Its Q2 Numbers
Patricio Robles / the Econsultancy blog: Omnicom cozies up to Google in a big way
Greg Sterling / Search Engine Land: Google In Major Display Partnership With Ad Holding Company Omnicom
Stu Woo / Wall Street Journal:
Newspaper War Rages in West Marin — POINT REYES STATION — This sleepy town of 800 residents is home to west Marin County's two weekly newspapers. A nasty battle will decide whether it is big enough for both of them. — Last month, the upstart West Marin Citizen accused …
Zeke Turner / New York Observer:
‘Bloomberg BusinessWeek’ Grabs ‘Times’ Tech Correspondent — New York Times technology correspondent and Bits blogger Brad Stone has been scooped up by Bloomberg BusinessWeek editor Josh Tyrangiel. — Mr. Stone launched his career at Newsweek in 1996, taking up coverage of Silicon Velly for the newsweekly two years later.
Discussion: The Wrap
Dylan Stableford / The Wrap: Brad Stone Skips From the Times to Bloomberg BusinessWeek
Joshua Cohen / Tubefilter News:
Will Hulu's ‘Ad Selector’ Become Online Video's Advertising Standard? — Online video ad revenues in the US are on track to pass $1.3 billion this year. That's a big industry, but when compared to the behemoth $70 billion business that is traditional television advertising, it's little more than a rounding error.
Discussion: digiday:DAILY, Post Tech and NewTeeVee
Cecilia Kang / Post Tech: Comcast-NBC merger sheds light on future of online video