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6:15 PM ET, September 6, 2010

Mediagazer

 Top News: 
Guardian:
MPs seek fresh inquiry into NoW phone hacking  —  • Calls for parliament to order second inquiry into hacking  —  • Scotland Yard to examine allegations by former NoW reporter  —  News International and David Cameron's PR chief, Andy Coulson, face the prospect of a fresh parliamentary inquiry …
RELATED:
New York Times:
In Britain, Labour Politicians Call for New Look at Scandal  —  LONDON — Senior opposition politicians are calling on the government to respond to renewed accusations that Downing Street's chief communications officer, Andy Coulson, encouraged reporters to illegally intercept messages …
Paul Carr / TechCrunch:
Rollover Minutes: How Adam Penenberg Has Legitimised New, New, New Journalism.  Again.  —  Adam Penenberg.  If you call yourself an online journalist, and yet that name doesn't immediately prompt a nod of recognition - a smile, even - then it's time to close your laptop and bow your head in shame.
Discussion: ReadWriteWeb, TeleRead and Fast Company
Jeremy W. Peters / New York Times:
Some Newspapers Shift Coverage After Tracking Readers Online  —  In most businesses, not knowing how well a particular product is performing would be almost unthinkable.  But newspapers have always been a peculiar business, one that has stubbornly, proudly clung to a sense that focusing …
David Carr / New York Times:
The Glut of Shows Unwatched  —  The great thing about modern technology is that you never have to miss anything on television.  That's also the terrible thing about it.  —  Last Sunday, I was traveling and did not see “Mad Men.”  As someone who cares about being in the know …
Joseph Tartakoff / paidContent:
Wetpaint Goes Pro With 15 New Sites On TV Shows  —  Wetpaint, which is best known for its user-generated fan sites, is making a big move into more premium content, with the launch of 15 new, professionally-produced sites dedicated to TV shows like Glee and Dancing With The Stars.
Discussion: TechCrunch
Jeremy W. Peters / Media Decoder:
New York Observer to Cast Its Net Beyond the Upper East Side  —  Listening to Kyle Pope, the editor of The New York Observer, discuss how he wants to re-energize his newspaper sounds a lot like someone describing a Broadway show or a television series that has run a little past its prime.
Discussion: New York Observer
Michael Wolff / Guardian:
UK libel rules: Change the goddam law  —  Rupert Murdoch's biographer on the hefty legal challenges he faced when his book encountered British lawyers  —  One of the most confounding experiences a British visitor might have in the US is getting seriously sick without health insurance.
Richard Tyler / Telegraph:
Three start-ups that are changing the music industry  —  How dizzyjam.com, muzu.tv and The Vynyl Factory are staging a musical revolution.  —  Dublin-based Muzu.tv now attracts 5.5m views each month of its 85,000 official band videos  —  DIZZYJAM.COM  —  Branded T-shirts have long been a source of income for bands.
Michael Arrington / TechCrunch:
Blogging And Mass Psychomanipulation  —  If I ever write another book it will probably be about one of three topics.  The first is the truth about how the press and journalism really works - the sausage making - to show just how much of a beautiful, subjective and chaotic mess it all is.
Liz Shannon Miller / NewTeeVee:
Web Series Nigel and Victoria Successfully Shills Philips Products  —  By no means is Philips the first company to turn to web video as a means for spreading their brand — but the “online sitcom” Nigel and Victoria, launching internationally today, does bring a big burst of meta with it.
Robert Andrews / paidContent:UK:
FT Launching Seventh Niche Paid Site To Reduce Advertising Reliance  —  The Financial Times is increasingly launching specialist spin-off sites targeted at niche audiences of financial professionals.  —  The latest is SchemeXpert.com, a news and analysis site covering the pensions sector.
 
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 More News: 
Tania Branigan / Guardian:
China and ‘celebrity’ advertising
Eric Pfanner / New York Times:
British Advertising Regulator Making Itself Felt Online
Alexandra Topping / Guardian:
Twitter power: how social networking is revolutionising the music business
Kristy Dorsey / Scotsman:
Interview: Jeremy Darroch, chief executive of BSkyB
James Chessell / TheAustralian:
Major newspaper groups put price on digital content
Discussion: Sydney Morning Herald
Tanzina Vega / New York Times:
A Pitched Battle Over Bedbugs in Online Search Advertising
 Earlier Picks: 
Roxanne Varza / TechCrunch Europe:
Overblog marries Wikio to breed a European Google News for blogs
Jenna Wortham / New York Times:
From Viral Video to Billboard 100
Miguel Helft / New York Times:
Apple Faces Many Rivals for Streaming to TVs
Felix Salmon:
When short sellers fund journalists
Frédéric Filloux / Monday Note:
The newswire quandary  —  Questions: should newswire agencies serve consumers - directly?
Discussion: Editors Weblog