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11:10 AM ET, October 18, 2010

Mediagazer

 Top News: 
Jeremy W. Peters / New York Times:
Traffic Bait Doesn't Bring Ad Clicks  —  Sure, articles about Lindsay Lohan's repeat trips to rehabilitation and Brett Favre's purported sexual peccadilloes generate loads of reader traffic, but do they actually make decent money for the Web sites that publish them?  —  According to a new analysis, no.
Discussion: AdAge
RELATED:
Perfect Market Blog:
Perfect Market: Vault Index Summer 2010
Richard Mauer / Anchorage Daily News:
Miller security guards handcuff editor  —  The editor of the Alaska Dispatch website was arrested by U.S. Senate candidate Joe Miller's private security guards Sunday as the editor attempted to interview Miller on camera at the end of a public event in an Anchorage school.
Simon Dumenco / AdAge:
Why Do So Many New-Media Startups Ultimately Commit Suicide?  —  Life in the Fast Lane With VC-Enabled ‘Geniuses’ Who Do Themselves in With Not-So-Genius Moves  —  It's become accepted wisdom that many old-media companies are doomed; they're led by, the thinking goes, out-of-touch numbskulls.
Amir Efrati / Wall Street Journal:
Yahoo to Offer Media Links  —  Yahoo Inc. plans to mimic a strategy used by rival Facebook Inc. to help drive traffic to its site, people familiar with the matter said.  —  The Sunnyvale, Calif., company soon will roll out a feature called Y Connect to allow media publishers …
Brian Steinberg / AdAge:
Simon Who?  ‘Idol’ Spots Still Priciest in Prime Time  —  Ad Age's Exclusive Annual Survey of Broadcast TV Ad Costs Has Fox Sitting Pretty With Five of Top 10 Shows  —  What a spot costs  —  Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Jeremy W. Peters / New York Times:
Redesigned, Self Adjusts Its Formula  —  As a competitive triathlete and the editor in chief of Self, a magazine that offers women exclamation-pointed tips on self-fulfillment ("Banish the Blahs and Feel Happier!"  “Leaner Legs!  Tighter Tush!”  “Be True to You!"), Lucy Danziger is not prone to idling.
Discussion: New York Observer
Russ Smith / splicetoday.com:
One Quibble About the Best English-Language Magazine  —  Britain's Spectator stomps the competition for witty and erudite commentary, but its explanation of a re-design was gratuitous.  —  An editor of a magazine these days may receive no greater compliment than when a reader expresses …
J. Jennings Moss / Portfolio:
The Quiet Mogul  —  What does it take to succeed in China or win as a venture capitalist or figure out a successful media strategy?  For IDG's Pat McGovern, the answer to all three rests in trusting the people you hire.  —  Talking with Pat McGovern, you wouldn't automatically label him as a “media mogul.”
John Koblin / WWD:
Condé Nast Banks On Scott Dadich  —  CUTTING THE WIRE: Condé Nast “It” boy Scott Dadich has resigned as creative director at Wired to focus full time on his other gig as the company's executive director of digital-magazine development.  Dadich got his corporate job back in July …
Discussion: Romenesko and magCulture.com/blog
Peter Preston / Guardian:
We thought the internet was killing print.  But it isn't  —  There is no clear correlation between a rise in internet traffic and a fall in newspaper circulation.  Some papers are growing in both formats, others are succeeding in neither, according to new research  —  The woe, as usual, is more or less unconfined.
Lucia Moses / Mediaweek:
OK! to Take On People With New Content Plan  —  OK!  Weekly's five-year existence in the U.S. has been dogged by management changes, wobbly finances and circulation ups and downs (the first half of 2010 showing a 14 percent slide).  —  But its newest editor Richard Spencer is undaunted …
Jeremy Porter / Journalistics:
The Top 25 U.S. Newspapers According to Google  —  Clicks is one thing, credibility is another.  When it comes to online credibility, Google PageRank rules over all.  Few metrics illustrate true authority on the Web more than Google's PageRank.  PageRank is the accepted standard for authority on the Web.
 
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Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
Peter Kafka / MediaMemo:
Microsoft's Billion Dollar Media Bailout Plan
Discussion: Engadget and New York Post
Jeremy W. Peters / Media Decoder:
Informed Shopping, at a Price
Tim Arango / New York Times:
Fox News Insinuates, but Investor Shrugs It Off
Discussion: Gawker and New York Magazine
Jessica E. Vascellaro / Wall Street Journal:
Twitter's Biz Stone Shares a Stoli
Elizabeth Jensen / New York Times:
With Grant, NPR to Step Up State Government Reporting
Sam Schechner / Wall Street Journal:
Leno's Younger Viewers Slip Away
Discussion: Deadline.com
 Earlier Picks: 
Andy Plesser / Beet.TV:
HTML5 Video is Not Ready for the Web, W3C's Le Hegaret
Nat Ives / AdAge:
Zenith Media Merges Print, Digital Divisions
David Carr / New York Times:
When Salacious Is Irresistible
Lucia Moses / Mediaweek:
Daily Beast Still Reeling From ‘Brill-gate’