Top News:

Exclusive: AOL mulls breakup, then merger with Yahoo — (Reuters) - AOL Inc, undergoing a radical transformation into the king of content on the Internet, is actively exploring a breakup involving a complicated series of transactions that may lead to a merger with Yahoo Inc, sources close to the plans told Reuters.
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Reuters, Techland, VentureBeat, The Next Web, New York Magazine, SAI and AfterDawn.com, more at Techmeme »

How Mark Zuckerberg Fooled ‘60 Minutes’ — Leave it to 60 Minutes to pass off Facebook's utterly meaningless redesign of the site's profile pages as some kind of “exclusive” worth leading a segment on the company's founder, Mark Zuckerberg. It's not just that correspondent Lesley Stahl …
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SelectStart, Guardian, International Media and VentureBeat, more at Techmeme »

Apps as Money Pit — Magazine publishers are pouring money into apps, seduced by the notion that tablet computers can open a new avenue to make money from their content. But will they ever make it back? Certainly not in the near term and, perhaps, never.

No Longer Tiny, Netflix Gets Respect—and Creates Fear — As Rivals Look to Counter Its Online Movie-Streaming Service, Hollywood Cautiously Cuts Deals to Provide Some Content — After years as a bit player in entertainment, Netflix Inc. is being eyed for a new role by Hollywood: industry hulk.
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Engadget
Eric Pfanner / New York Times:
French Publishers Fight Back With a Communal Digital Newsstand — PARIS — With sales of newspapers and magazines flagging at the ornate kiosks that adorn the boulevards of Paris, French publishers hope that a planned “digital kiosk” can help revive their fortunes.

Cosmo Sets Sights on Mongolia — Coming to a newsstand most likely not near you: Cosmo Mongolia. — Cosmopolitan, which has been helping women all over the world unlock the secrets to better sex, tighter tushes and the enigmatic male psyche for four decades, will begin to sell a Mongolia edition this week.
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New York Magazine
Robin Abcarian / Los Angeles Times:
Sidney Harman: Man of all trades — The businessman who recently bought Newsweek and merged it with the Daily Beast founded an audio company, was a federal appointee and served as a college president. He's now putting the finishing touches on a new academy at USC.
Brian Stelter / New York Times:
ESPN Says Study Shows Little Effort to Cut Cable — Seeking to understand the cutting of cable cords, ESPN has waded into the Nielsen Company's audience sample and concluded that the cancellations are currently a “very minor” phenomenon. — The sports network's study provides a new answer …
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The Next Web
Lewis DVorkin / The Copy Box:
At Forbes, we believe in the “continuum” of media and content — When you've been in the media business as long I have, it's fascinating to watch how all of a sudden “old” becomes “new” again and “dead” springs back to “life.” — Barry Diller, who left the old (broadcast TV) for the new …

Warning to local TV: unbundled distribution is upon you — My friend Holly hasn't had a TV in years. She was also the first friend of mine to give up a land line telephone, and I can't even remember how long ago that was. So she's “one of those.” She's been without TV or cable for many years …

Planet Monocle — Tyler Brûlé ushered in a design revolution with Wallpaper magazine. His new global media strategy is equally rarefied, and only occasionally ridiculous. Listen to him for a while, and the world seems positively aglow with possibility.

Measuring the Nomads — The more diverse and ubiquitous the internet gets, the harder it becomes to measure. Especially with the mobile version's rapid growth. A few weeks ago, my friends from the International Newsmedia Marketing Association (INMA) asked for a presentation discussing …