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8:45 PM ET, December 23, 2010

Mediagazer

 Top News: 
Kara Swisher / BoomTown:
Demand Media's IPO-Which Won't Happen Until After the New Year Now-Depends on How It Accounts for Content  —  Yesterday, Demand Media submitted another amended S-1 to the Securities and Exchange Commission, part of its march to an initial public offering many had expected to take place sooner rather than later.
RELATED:
Henry Blodget / The Wire:
Come On, Demand Media, Just Drop The Bogus Accounting  —  The reason the Demand Media IPO has been delayed, Kara Swisher says, is that the regulators are taking a closer look at the company's accounting.  —  As well they should.  —  Because it's unusual.
Discussion: Mixed Media and Yahoo! News
Jim Romenesko / Poynter:
Tribune's new management team releases updated conduct code  —  “It's impossible to spell out every possible situation that you might face,” says a memo sent to Tribune employees on Wednesday, so “use common sense and good judgment to steer your behavior and decisions.”
Graham Bowley / New York Times:
Computers That Trade on the News  —  The number-crunchers on Wall Street are starting to crunch something else: the news.  —  Math-loving traders are using powerful computers to speed-read news reports, editorials, company Web sites, blog posts and even Twitter messages …
Cecilia Kang / Post Tech:
FCC chair to approve Comcast-NBC merger with conditions for program sharing  —  The chairman of the Federal Communications Commission issued a draft order approving Comcast's proposed merger with NBC Universal on Thursday, putting the deal up for vote before the agency's other members.
RELATED:
Susan Crawford blog:
Why Comcast/NBCU matters  —  Since January 2010, I've been writing about the Comcast/NBCU merger.  Now we're in the end-game - so let's pull some threads together for this last post for the year.  —  This merger has more angles than a marathon trick-billiards match, but the most important one is this …
Justin McGuirk / Guardian:
Good as news  —  We can see design thinking at work in web phenomena such as Facebook, Twitter and YouTube, but the predicament of printed news remains an unsolved problem  —  In the 1850s, a New York publisher announced that newspapers were dead: he had seen a telegraph in action.
Guardian:
BSkyB: Without prejudice  —  On one level the Sky deal is simply business.  But the issue of media plurality is more than an argument about competition  —  It is a much-remarked upon irony of yesterday's humiliating slap-down of Vince Cable that he was both wrong and right.
Discussion: BBC
RELATED:
Nils Pratley / Guardian:
Cable likely to cost Murdoch dear
Longreads:
Foster Kamer: My Top 5 Longreads of 2010  —  Foster Kamer (ex-BlackBook + Gawker + Village Voice) is online features and news editor at Esquire.  —  2010 was an incredible year for writing, bottom line.  Despite the proliferation of things whose output is mostly antagonistic to great writing …
Thanks:markarms
Robin Wauters / TechCrunch:
Tremor Media Coughed Up At Least $65 Million For ScanScout  —  Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum.  Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.
Discussion: BizReport
Fortune:
So you want to be a viral video?  —  A look at Xtranormal, the company that makes those sardonic robot videos, and how they plan to be the Zynga of intentionally bad online animation.  —  By Chadwick Matlin, contributor  —  Screengrab from the Xtranormal Geico commercial
Keith J. Kelly / New York Post:
New CEO wastes no ‘Time’ with shakeup  —  Say goodbye to the Ann Moore business template — new Time Inc. CEO Jack Griffin yesterday smashed it to pieces.  —  In a major pre-Christmas shakeup, Griffin busted up the single News & Sports Group that contained Time and Sports Illustrated …
Peter S. Goodman / The Huffington Post:
Kaplan Tarnishes Washington Post Legacy  —  Nearly four decades ago, the Washington Post found itself faced with the sort of agonizing decision that can define a reputation.  The New York Times had begun printing classified federal documents known as the Pentagon Papers …
Discussion: Media Myth Alert and Poynter
Greg Sandoval / Media Maverick:
Why Netflix has content and Google TV doesn't  —  If Google managers hope to license premium TV shows and films for Google TV and YouTube, they should do what Netflix did and “build relationships through traditional means.”  —  That's the recommendation of one studio executive who was referring …
 
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 More News: 
Kristina Loring / design mind:
Print is Dead? Nah, It's Just a Start-Up
Betsy Rothstein / mediabistro.com:
Editorial Tussle at Washington City Paper
Discussion: Yahoo! News, FishbowlNY and FishbowlDC
Michael Calderone / Yahoo! News:
WikiLeaks' Assange isn't talking to the NY Times (while still talking …
Discussion: Politics Daily and The Nation
Ken Doctor / Newsonomics:
Paywalls, Patch, Public Media & Pointcast Memories: 11 Conventional …
Robert Niles / Online Journalism Review:
How to do better than Groupon in building local advertising market share
Chip Le Grand / TheAustralian:
Libel laws ‘must apply’ to new media
Ben Kunz / Business Week:
The $8 Billion Do Not Track Prize
 Earlier Picks: 
Rex Rhoades / The Sun Journal:
Sun Journal changes rules for online commenting
Conor Friedersdorf / The Daily Dish:
How Neutral Should Journalists Be?  —  One school of thought contends …
John Eggerton / Broadcasting & Cable:
Discovery: Dish Does Not Have Right To ‘Sling’ Its Content To Web
Discussion: GigaOM
Joshua Benton / Nieman Journalism Lab:
Vox populi: What Lab readers think journalism can expect in 2011