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6:10 PM ET, February 16, 2011

Mediagazer

 Top News: 
The Official Google Blog:
A simple way for publishers to manage access to digital content  —  (Cross-posted on the Google News Blog)  —  At Humboldt University in Berlin today, Eric Schmidt announced Google One Pass, a service that lets publishers set their own prices and terms for their digital content.
RELATED:
Rick Edmonds / Poynter:
Media General to use Google One Pass in Virginia, Journalism Online metered model in N.C.
Discussion: WebNewser
Nathan Koppel / Wall Street Journal:
Apple's Subscription Rules Raise Possible Antitrust Issues  —  Apple Inc.'s new subscription service could draw antitrust scrutiny, according to law professors.  —  Apple will allow magazines, newspapers and other publishers to sell subscriptions of varying lengths to users of Apple's popular iPad, iTouch and iPhone products.
RELATED:
Newsosaur / Reflections of a Newsosaur:
iTunes subscriptions won't stop free news  —  While the new iTunes subscription service for publishers may inspire more efforts than ever to charge for content, it won't put a dent in the overwhelming consumption of free news on the Internet.  —  The Apple subscription service unveiled yesterday intends …
Discussion: Poynter and The Atlantic Wire
Nat Ives / AdAge:   Why Elle, Nylon and Pop Sci Said Yes to Apple's iPad Subscription Terms
Barry Schwartz / Search Engine Roundtable:
Google Penalizes Forbes For Selling Links, Again  —  Forbes.com, the extremely popular magazine web site, has been notified by Google that they have been penalized for selling links on their web site.  —  Denis Pinsky, the Digital Marketing Manager at Forbes.com, posted a Google Webmaster Help thread with the notification warning.
RELATED:
Michael Arrington / TechCrunch:   Forbes Accused Of Link Spam, Plays Dumb, But Forgets To Delete All The Links
Jessica E. Vascellaro / Digits:
AOL and HuffPo Tap Booz, Talk Integration  —  As AOL and the Huffington Post plan their marriage, they've tapped Booz & Co. for help, according to people familiar with the matter.  —  The consultants are sitting in on an array of planning meetings over how to unite the editorial, product and sales staffs of the two organizations.
RELATED:
Dan Duray / New York Observer:   From Mudslinger to Maverick! The Transformation of Kenneth Lerer
Peter Kafka / MediaMemo:
Inside Twitter's Sales Machine: A Secret Guide for Advertisers (Video)  —  Twitter hopes to generate something like $100 million from advertising this year, but first it has to teach people how to buy its ads.  Here's how it's doing that: A hand-holding how-to video, which walks through everything …
Scott Libin / Poynter:
WJLA General Manager Bill Lord on future of TBD.com: ‘We need to be more cost conscious, and we need more page views’  —  In retrospect, maybe choosing the name TBD was prophetic.  —  Six months after its birth, the fate of the Washington, D.C., metro news site now appears to be determined …
Discussion: Future of Journalism
DealBook:
Borders Files for Bankruptcy  —  Borders Group, the beleaguered bookseller, filed for bankruptcy protection on Wednesday after failing to secure agreements with publishers and other vendors about reorganizing its debt.  —  The bookseller listed $1.29 billion in debt and $1.27 billion in assets …
Kara Swisher / BoomTown:
Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson  —  Apparently, it's not only in Google's pond where Facebook fishes for talent-the social networking giant has recruited Microsoft's global advertising head Carolyn Everson as one of its top sales execs.
Laura Rich / AdAge:
From Hulu to Google TV, Battle Is on in Distribution Turf War  —  As Online Video Content, Traditional TV Programming Converge on Multiple Platforms, Who Will Win Attention of Viewers, Advertisers?  —  NEW YORK (AdAge.com) — When it comes to monetizing online video content through advertising, Hulu has been a clear leader.
Emily Steel / Wall Street Journal:
WPP to Unveil Interactive Ad Network  —  Advertising giant WPP PLC is preparing to unveil a new interactive ad agency network called Possible Worldwide, part of a broader push to reposition its business to tap global growth in digital ad dollars.  —  The network will stitch together four digital ad agencies …
Discussion: 5 Blogs Before Lunch and AdPulp
Kat Stoeffel / New York Observer:
The Lion's Catty Boys: The Claws Come Out for Dan and Dave  —  The cubs are pawing each other over at the Lion.  As the West Village spot bids to pick up the mantle of Waverly Inn, several stakeholders are distancing themselves and the restaurant from its two most conspicuous investors, Dan Abrams and Dave Zinczenko.
Discussion: Gawker
Harry A. Jessell / NetNewsCheck:
Study Questions Quality Of Local Site Traffic  —  On average, 55% of the visitors to locally oriented news and information Web sites are neither local nor loyal, but instead are readers from outside of the market and “fly-bys” unlikely to return frequently, according to a new study from Borrell Associates.
Discussion: @ckrewson
James Rainey / Los Angeles Times:
On the Media: Is a not-for-profit news website in the cards for L.A.?  —  Venture capitalist and former Times Mirror executive Tom Unterman is ‘very hopeful’ about launching the venture.  First hurdle: $10 million.  —  I've been wondering for a couple of years whether someone would bring Los Angeles …
Discussion: LA Observed, Poynter and Reuters
Dylan Stableford / The Wrap:
Comcast Profits Up as Company Looks for NBC Primetime Turnaround  —  With NBC Universal securely in its pocket, Comcast reported a 7 percent increase in fourth quarter revenue and an 11 percent jump in operating income on Wednesday, as cable customers ordered more services and advertising grew.
Joe Mullin / paidContent:
Movie Studios, Publishers Seek Limits On Celebrities' ‘Rights Of Publicity’  —  What kind of control should celebrities have over creative works that involve their images?  In a high-stakes case just argued in a California appeals court, media companies are asking for courts to place clearer limits …
Joe Pompeo / Yahoo! News:
Demand Media taps Peter Guber to motivate its freelancers (The Cutline)  —  Demand Media taps Peter Guber to motivate its freelancers  —  Demand Media has come under scrutiny not only for the less-than-modest rates it pays the army of freelancers who churn out servicey “how to” …
Dylan Stableford / The Wrap:
Time Revamps Magazine to Expand Entertainment Coverage  —  Time magazine is expected to announce on Wednesday a revamp within in the pages of its magazine in an effort to, among other things, expand its coverage of arts and entertainment culture, and showcase stuff that works well for Time online and on mobile devices, like the iPad.
Discussion: mediabistro.com
Steve Goldstein / minonline.com:
Access Intelligence Acquires Red 7 Media  —  min's parent company, Access Intelligence, will close a deal on Friday, Feb. 18, to acquire Norwalk, Conn.-based Red 7 Media, which serves the event industry with its Event Marketer, EXPO, Best Events and Event Design media brands and associated events …
 
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 Featured Newsletter: 
Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
Howard Kurtz / Playboy.com:
TABLOID TAKEDOWN  —  In the chilly afternoon of December 3 …
MediaShift:
How the Kindle Made Single-Story Sales a Reality for Magazines
Daniel D'Addario / New York Observer:
‘Approval Matrix’ Show Aims for Brilliant
Keith J. Kelly / New York Post:
Newsweek seeks voluntary buyouts after Daily Beast merger
Media Week:
Sun paywall delayed as executives finalise business plan
Discussion: NetNewsCheck Latest
Glynnis MacNicol / The Wire:
The Best Parts Of Michael Wolff's Adweek Hit Pieces Are In The Comments Sections
Discussion: Mediaite
Ingrid Lunden / paidContent:
@ MWC: Bartz: Our Secret Sauce Is An Editorial Team That's Always Watching
 Earlier Picks: 
Jeff Bliss / Bloomberg:
Texas Attorney General Seeks Google Ad Rate Formula
Suzi Parker / Politics Daily:
Lara Logan Assault: For Female Reporters, the Added Peril of Turbulent Places
Joe Mullin / paidContent:
Have Media Companies Destroyed Their Copyrights With The ‘Share’ Button?
Andrea Morabito / Broadcasting & Cable:
Panelists Tout Addressable Ads As Industry's ‘Holy Grail’
Discussion: Multichannel
Michael Arrington / TechCrunch:
Want To Buy Into A Hollywood Movie? Now You Can
Jim Romenesko / Poynter:
Freedom Communications releases social media policy to staff
Discussion: @jayrosen_nyu and WebNewser
Andrew Wallenstein / paidContent:
Premium VOD Is Doomed If This Piracy Study Is Correct
Maureen Tkacik / New York Observer:
The O'Donnell Factor: A Hill Hack Goes Prime-Time Wacko