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12:15 PM ET, March 28, 2011


 Top News: 
Steve Myers / Poynter:
Live blog Monday: Martin Nisenholtz addresses NAA before New York Times activates paywall  —  The New York Times plans to implement its much-anticipated, much-debated paywall Monday at 2 p.m. ET.  —  And at 9:30 a.m. ET, Martin Nisenholtz, the Times' senior vice president for digital operations …
Discussion: Poynter, Tools, WBUR and NetNewsCheck Latest
Staci D. Kramer / paidContent:
The NYT Pay Plan's Most Dangerous Foe: Perception  —  By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream.  After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday afternoon.
Philg / Philip Greenspun's Weblog:
How did the New York Times manage to spend $40 million on its pay wall?  —  Aside from wondering who will pay more than the cost of a Wall Street Journal subscription in order to subscribe to the New York Times, my biggest question right now is how the NY Times spent a reported $40-50 million writing the code …
Discussion: Techdirt
Frédéric Filloux / Monday Note:
The NYT's Melting Iceberg Syndrome
David Carr / New York Times:
Long-Form Journalism Finds a Home  —  In 2009, Evan Ratliff, a freelance writer for Wired, and Nicholas Thompson, a senior editor there, had just concluded a particularly satisfying article in which Mr. Ratliff tried to drop off the grid for a month and obscure his whereabouts in the digital age …
Simon Dumenco / AdAge:
Let's Pray for the Safe Release of the BoingBoing Bloggers  —  Or, Why Knee-Jerk Hating on Pay Walls Is Profoundly Myopic  —  Given all the turmoil around the world, it's an incredibly harrowing time to be journalist.  Case in point: Four bloggers from BoingBoing, as you've probably already heard …
Discussion: Tuned In, AdPulp and @poniewozik
Journalism needs pollinators
Matt Wells / Guardian:
How live blogging has transformed journalism  —  The benefits and the drawbacks of the open-to-all digital format  —  10.57 GMT: Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly …
The Wrap:
News Budgets Busted By Cost of Covering Disasters  —  From Japan to Libya, disasters and political upheavel around the globe are wreaking havoc on the already-skeletal budgets of cable and broadcast news organizations.  —  “We've already had a year's worth of breaking news coverage …
John Koblin / WWD:
Maer Roshan, Back on the Radar  —  BACK ON THE RADAR: Maer Roshan, the former Radar founder and media survival artist who has been largely absent from the publishing world for the last 30 months, launches his latest venture Monday: a Web site called
Discussion: paidContent, The Fix and New York Times
Jane Martinson / Guardian:
Tina Brown interview: remaking the news  —  Tina Brown's return to print media with Newsweek surprised many.  Here, she explains her plans for the loss-making title  —  The last time Tina Brown launched a magazine - Talk in 1999 - she held a celebrity-stuffed party on an island off Manhattan …
Discussion: Mediaite
Wall Street Journal:
Building Loyal Viewers on the Web  —  Berlusconi Denies Wrongdoing in Mediatrade Case  —  Italian Prime Minister Silvio Berlusconi denied any wrongdoing in the Mediatrade case, in which he faces allegations of tax fraud and embezzlement over the acquisition of television rights at inflated prices.
Peter Kafka / MediaMemo:
Huffington Post Co-Founder Ken Lerer Wants You to Watch His Next Company  —  What do you do once you sell your digital media business for $315 million?  —  Start another digital media business!  —  Huffington Post co-founder Ken Lerer, who sold his company to AOL earlier his month …
Discussion: Betabeat
Sarah Lyall / New York Times:
For $1,000, Site Lets Celebrities Say It Ain't So  —  LONDON — Imagine you are a well-known person aggrieved by how you are portrayed on the Internet: the slapdash Wikipedia entry; the unflattering gossip item; the endlessly repeated story about how you cheated on your spouse when in point …
Discussion: Vanity Fair
Two Reuters TV journalists missing in Syria  —  * Last contact as they set off for border on Saturday  —  Two Reuters television journalists have been missing in Syria since Saturday night, when they were due to return to Lebanon.  —  Beirut-based producer Ayat Basma and cameraman Ezzat Baltaji …
Keith J. Kelly / New York Post:
Hearst set to snap up big brand mag titles  —  Mag giant Hearst is set to buy the magazines published outside of France by Paris-based Lagardere for about $900 million, capping three months of negotiations, The Post reported exclusively at last night.
Discussion: FishbowlNY and The Wire
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