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2:20 PM ET, March 28, 2011


 Top News: 
Steve Myers / Poynter:
Live blog Monday: Martin Nisenholtz addresses NAA before New York Times activates paywall  —  The New York Times plans to implement its much-anticipated, much-debated paywall Monday at 2 p.m. ET.  —  And at 9:30 a.m. ET, Martin Nisenholtz, the Times' senior vice president for digital operations …
Sarah Marshall /
New York Times announces $1 trial for new subscription service  —  The New York Times, which is due to begin charging for online content later today, is offering a heavily discounted subscription rate of $0.99 on all of digital packages for the first four weeks.
Philg / Philip Greenspun's Weblog:
How did the New York Times manage to spend $40 million on its pay wall?  —  Aside from wondering who will pay more than the cost of a Wall Street Journal subscription in order to subscribe to the New York Times, my biggest question right now is how the NY Times spent a reported $40-50 million writing the code …
Discussion: Poynter and Techdirt
Staci D. Kramer / paidContent:
The NYT Pay Plan's Most Dangerous Foe: Perception  —  By now, we were supposed to have clarity about how The New York Times will use a meter to create a digital subscription revenue stream.  After all, the plan went into effect in Canada March 17 and is supposed to start rolling out in the United States and globally Monday afternoon.
Frédéric Filloux / Monday Note:
The NYT's Melting Iceberg Syndrome
Simon Dumenco / AdAge:
Let's Pray for the Safe Release of the BoingBoing Bloggers  —  Or, Why Knee-Jerk Hating on Pay Walls Is Profoundly Myopic  —  Given all the turmoil around the world, it's an incredibly harrowing time to be journalist.  Case in point: Four bloggers from BoingBoing, as you've probably already heard …
Discussion: AdPulp and @poniewozik
Journalism needs pollinators
Discussion: GigaOM, more at Techmeme », Thanks:martinsfp
David Carr / New York Times:
Long-Form Journalism Finds a Home  —  In 2009, Evan Ratliff, a freelance writer for Wired, and Nicholas Thompson, a senior editor there, had just concluded a particularly satisfying article in which Mr. Ratliff tried to drop off the grid for a month and obscure his whereabouts in the digital age …
Matt Wells / Guardian:
How live blogging has transformed journalism  —  The benefits and the drawbacks of the open-to-all digital format  —  10.57 GMT: Hello and welcome to an article about live blogging, a discussion of a format that has been derided as murdering traditional reporting but is almost certainly …
Peter Kafka / MediaMemo:
Huffington Post Co-Founder Ken Lerer Wants You to Watch His Next Company  —  What do you do once you sell your digital media business for $315 million?  —  Start another digital media business!  —  Huffington Post co-founder Ken Lerer, who sold his company to AOL earlier his month …
Discussion: Betabeat and SAI
Jessica E. Vascellaro / Wall Street Journal:
Building Loyalty on Web  —  Online Video Programs Remix Promotional Tactics to Draw Regular Audiences  —  Hulu's ‘Trailer Trash’ episodes are released on Mondays.  —  Companies rushing to develop original video series for the Web are scrambling to solve one of the industry's biggest problems: building an audience.
The Wrap:
News Budgets Busted By Cost of Covering Disasters  —  From Japan to Libya, disasters and political upheavel around the globe are wreaking havoc on the already-skeletal budgets of cable and broadcast news organizations.  —  “We've already had a year's worth of breaking news coverage …
John Koblin / WWD:
Maer Roshan, Back on the Radar  —  BACK ON THE RADAR: Maer Roshan, the former Radar founder and media survival artist who has been largely absent from the publishing world for the last 30 months, launches his latest venture Monday: a Web site called
Discussion: paidContent, The Fix and New York Times
Jane Martinson / Guardian:
Tina Brown interview: remaking the news  —  Tina Brown's return to print media with Newsweek surprised many.  Here, she explains her plans for the loss-making title  —  The last time Tina Brown launched a magazine - Talk in 1999 - she held a celebrity-stuffed party on an island off Manhattan …
Discussion: Mediaite
Matthew Garrahan / Financial Times:
Hollywood makeover for YouTube  —  Google is deepening its ties with Hollywood by enlisting top stars to supply original content for YouTube in a bid to boost profits and user engagement at the company's online video site.  —  Google has been making the rounds of Hollywood's biggest talent agencies …
Discussion: Noted
Kara Swisher / BoomTown:
Flixster Update: Warner Bros. Very Interested, as Yahoo Drops Out of Bidding for Social Movie Site  —  Recently, BoomTown reported that Flixster-the popular social movie site whose brands include the Rotten Tomatoes premium reviews site-was in early acquisition discussions with several suitors.
Joe Pompeo / Yahoo! News:
The Guardian embarking on significant U.S. expansion  —  The U.K. Guardian is on the verge of expanding its U.S. footprint.  —  “We will be announcing an American editor shortly,” Alan Rusbridger, The Guardian's editor-in-chief, told The Cutline in an interview last week.
Mark Walsh / MediaPost:
Gannett Upgrades Local Sites, Eyes National Buys  —  Gannett Co. is near completing the rollout of more than 100 revamped local newspaper and TV station Web sites as it seeks to drive audience growth amid heightened competition.  These sites, along with the flagship, make up the Gannett Digital Network (GDN).
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 Featured Newsletter: 
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
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 More News: 
Journal Register Company:
TheStreet and Journal Register Company Enter Strategic Content-Distribution Agreement
Keith J. Kelly / New York Post:
Hearst set to snap up big brand mag titles
Discussion: FishbowlNY and The Wire
Sarah Lyall / New York Times:
For $1,000, Site Lets Celebrities Say It Ain't So
Discussion: @dannysullivan and Vanity Fair
 Earlier Picks: 
It's an Ad Within an Ad Within a TV Show for Univision Novela
Two Reuters TV journalists missing in Syria
Discussion: AOL News, Guardian, The Wire and FishbowlNY