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2:40 PM ET, March 31, 2011


 Top News: 
Washington Post:
On NBC, the missing story about parent company General Electric  —  Bebeto Matthews / Associated Press - The story that General Electric did not pay federal taxes last year was widely reported everywhere but NBC.  —  It's the kind of accountability journalism that makes readers raise an eyebrow …
Financial Times:
News Corp: keeping it in the family  —  Because it is not their fault, one of life's saddest spectacles is watching the offspring of the rich and famous trying to legitimise their success.  Would Stella McCartney have made it to the top of the fashion world without her last name?
Discussion: The New Yorker Blog and Guardian
Katie Feola / Adweek:
What's the Real Reason for James Murdoch's Promotion?
Jim Romenesko / Poynter:
Study of iPad users identifies obstacles for Murdoch's The Daily  —  Romenesko Misc.  —  The obstacles identified by iPad users surveyed by media research firm knowDigital “include the perception among those with the greatest interest in news that The Daily's content is lacking …
Jeff Bercovici / Mixed Media:
How The Daily Is Doing So Far*: 500k Downloads, 75k Users
Discussion: and FishbowlNY
Los Angeles Times:
KCET-TV said to be in talks to sell landmark studio to Church of Scientology  —  KCET, which has been struggling to rebuild viewership after its split from PBS, plans to move to a smaller location, real estate brokers say.  —  The KCET building on Sunset Boulevard.
Anthony Ha / VentureBeat:
HuffPo co-founder explains the secrets of viral content  —  Jonah Peretti, who co-founded both the Huffington Post and BuzzFeed, has spent a lot of time thinking about what makes content go viral.  Today, he shared some lessons on-stage at the Web 2.0 Expo in San Francisco — and in the process …
Discussion: New York Observer and TechCrunch
Lance Ulanoff / PC Magazine:
Why I Like the New York Times Paywall  —  The New York Times paywall model maybe be flawed, but so it is the ‘free content’ model that preceded it.  —  Just as I predicted two years ago, the free Web is going bye-bye.  The New York Times decision to throw its content behind a paywall …
Jaclyn Schiff / Mediaite:
9 Questions For Tumblr Newsie Ernie Smith Of ShortFormBlog  —  ShortFormBlog — a news venture with the fitting tag line, “Read a little.  Learn a lot” — seems like it was tailor-made for Tumblr.  The punchy, personable text updates, bold graphics and unusual, yet newsy videos get to the heart of Tumblr users' news preferences.
Discussion: Soup
News Corp.'s Fox Tells Time Warner Cable to Halt Use of Channels on IPad  —  News Corp. (NWSA)'s Fox Networks Group told Time Warner Cable Inc. (TWC) to stop streaming cable channels including FX to its pay-TV subscribers' iPads, saying such use isn't authorized.
Dan Friedman / Inside AdWords:
The +1 button & AdWords  —  Word of mouth is powerful.  When you have a choice to make, it's common to turn to the people you trust.  But what about word of click?  How can getting a suggestion from a friend or co-worker when you need it be as simple as having a hallway conversation — or even simpler?
Mark Evans Tech:
What's the Lifespan of a Big-Time Blogger?  —  One of the more fascinating things about the high-tech blogosphere is the people working for big-time blogs such as TechCrunch, ReadWriteWeb, GigaOm, Engadget and Mashable who write multiple stories a day, all day.
Joe Mullin / paidContent:
Pandora CEO: The Complexity Of International Copyright Law Is A Big Problem  —  When Pandora filed papers with the SEC earlier this year indicating its plans for an IPO, the company disclosed a variety of risks to investors.  That included the fact that copyright royalties eat up half its revenue …
Kat Stoeffel / New York Observer:
Arianna Huffington and Joan Didion Pulled in Almost $100K for College Newspaper  —  Arianna Huffington and Joan Didion helped The Columbia Spectator raise $95,921 at their annual Blue Pencil dinner, according to a Spec alumni newsletter.  —  They say it's a record-breaking sum …
Ken Doctor / Nieman Journalism Lab:
The newsonomics of oblivion  —  So, how long do newspapers have?  —  Two years ago, that question was on the lips of many as newspapers cut back deeply — in staff, in number of pages, in the size of the page, and in selling their very headquarters and flagship buildings — in the depth of Deep Recession.
MG Siegler / TechCrunch:
If You Only Have Time To Read 5 Stories A Day, Let Summify Pick Them  —  As a person who consumes dozens, if not hundreds, of articles on the web each and every day, it's easy to remember that I'm an extreme outlier.  Most people would prefer to read only a few articles a day — only the ones that they know are worth their time.
Discussion: Mashable! and GeekWire
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 More News: 
Brian Steinberg / AdAge:
Why ‘Mad Men’ Needs to Embrace More Advertising, Not Shun It
David Kaplan / paidContent:
Roku Boxes To Hit Best Buy Shelves
Julie Bosman / New York Times:
Richard Holbrooke's Papers Entrusted to George Packer
Howard Kurtz / The Daily Beast:
The Era of Sound-Bite Warfare
Discussion: The Daily Beast
 Earlier Picks: 
Adrian Chen / Gawker:
Meet the Man Responsible for Rebecca Black
Nicholas Carlson / SAI:
MySpace CEO Mike Jones Swears There's A Growing Product Buried Under The Rubble Of A Failed Social Network
David Friedman / Slate:
What Was the New York Times Magazine Like 100 Years Ago?
Discussion: Poynter, Crikey and The 6th Floor