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1:20 AM ET, April 8, 2011

Mediagazer

 Top News: 
The Big Lead:
USA Today Takes the Plunge: Paper to Pay Bonuses to Writers Based on Page Views  —  USA Today had a conference call last night and according to a source, the paper outlined a plan in which it will pay annual bonuses to writers based on page views.  The goal, obviously, is to get writers thinking digital.
RELATED:
Jim Romenesko / Poynter:
USA Today: No decision on page view bonuses
Staci D. Kramer / paidContent:
New York Times Paywall Cost: More Like $25 Million  —  Arthur Sulzberger, Jr. insists a $40 million estimate for building New York Times (NYSE: NYT) Co.'s pay scheme is “vastly wrong”.  But that's where the NYTCo chairman stopped in a Q&A at Columbia University earlier this week.
RELATED:
Matt Shanahan / Digital Equilibrium:
Why Revenue Estimates for The New York Times Paywall Are Wrong  —  A digital subscription to the New York Times (NYT) is now a minimum of $195/year ($3.75 per week times 52 weeks).  Chatter about the possibility of low subscribership and why $40M was too much to pay is everywhere.
Discussion: Mediaweek and New York Observer, Thanks:taylorbuley
Ken Doctor / Newsonomics:   Inside the NYT Lincoln Deal: It's About Dollars, Traffic and Conversion
Joe Flint / Company Town:
Time Warner Cable fires back at Viacom in dispute over streaming channels on iPad  —  Time Warner Cable has fired back at Viacom in a dispute the two are having over whether the cable operator has the rights to stream the programming giant's networks on an iPad.
RELATED:
Jeff Simmermon / Time Warner Cable Untangled:
We Filed A Request For Declaratory Judgment With Viacom This Afternoon  —  Last week, we pulled a number of channels from our iPad app.  The Internet - not exactly a haven for measured discourse or patience for complex ideas - lit up with verbiage more commonly found in war movies and interviews with professional wrestlers.
Nat Worden / Wall Street Journal:   Cable TV Tunes In Apps
ASNE:
Newsroom employment up slightly, minority numbers plunge for third year  —  American newspapers showed a very slim increase in newsroom employees last year, finally halting a three-year exodus of journalists.  —  The percentage of minorities in newsrooms totaled 12.79 percent …
Mathew Ingram / GigaOM:
Journalism 2.0 Didn't Kill Anyone, and Neither Did Old Media  —  Does the journalist who reported on a Quran burning by a right-wing pastor in Florida last month share some of the blame for the deaths of 24 people in Afghanistan in the wake of that event?  And is the fact that they died …
Discussion: Mixed Media, Poynter and CJR, Thanks:mathewi
RELATED:
Steve Myers / Poynter:
Florida Quran burning, Afghanistan violence raise questions about the power of media blackouts
Discussion: Runnin' Scared, Thanks:myersnews
Jeff Bercovici / Forbes:
Google Saves The News!  —  By keeping users happy and Facebook at bay, could the search giant also fix the newspaper business? … In 2007, two years into the launch of the Huffington Post, cofounder Jonah Peretti coined a term for news sites that disguise how little investment actually goes …
Joe Pompeo / Yahoo! News:
Chrystia Freeland to lead Reuters Digital  —  Chrystia Freeland, arguably Reuters' biggest star, just got a promotion.  —  Freeland, who joined the news service from The Financial Times last march as global editor-at-large, has been named editor of Thomson Reuters Digital.
Discussion: Reuters, Poynter and @ronmwangaguhung
Jim Romenesko / Poynter:
AP: Why we need to reduce our pension obligation  —  Romenesko Misc.  —  Two days after the AP union issued it's “Tweet-out” memo, the Associated Press sent a letter to employees saying that it's bargained in good faith during the last five months and that “throughout the negotiations …
Discussion: On Media's Blog
Kat Stoeffel / New York Observer:
Lady Gaga, Editor: Befuddling Pop Star to Guest Edit ‘Metro’  —  Even the city's snobbiest subway commuters should consider leaving their Kindles at home on May 17.  On that day, the free subway daily will be edited by pop performance artist Lady Gaga.  —  It's not entirely a gimmick!
Discussion: Mediaite and Gawker
AdAge:
Clear Channel's Pittman: ‘We Have to Make the Digital Revolution Come to Radio’  —  While digital radio only accounts for about 3% of total radio listening, at Ad Age's Digital Conference on Thursday, Clear Channel Chairman Bob Pittman said this represents the radio industry's biggest opportunity.
Brooks Boliek / The Politico:
Comcast to FCC: Keep Hulu info secret  —  Comcast has asked the FCC to put a “top secret” stamp on its deal with Hulu.  —  According to a letter placed in the commission's public file on Wednesday, the company contends that a document it will soon file with the FCC detailing its deal …
Discussion: Company Town
Ken Doctor / Nieman Journalism Lab:
The newsonomics of WaPo's reader dashboard 1.0  —  Editor's Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab.  —  Don't call them pageviews— call them pages read.
Discussion: Editors Weblog
 
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Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
Andrew Damstedt / American Journalism Review:
Back Behind the Wheel  —  Why Detroit News auto critic Scott …
Larisa Epatko / Online NewsHour:
GlobalPost Reporter James Foley Detained in Libya
Discussion: CBS News, CTPost.com and CNN
Leena Rao / TechCrunch:
SnappyTV Lets You Tune-In To TV Shows And Share Video Clips Online
Carter Maness / The Awl:
I'm Permalance No More! “Thank You Very Much for Your Contributions to AOL”
David Kaplan / paidContent:
@ AADigital: 'The Daily's' Clayman: You Can Ask, But We're Not Talking Subs Numbers
Peter Kafka / MediaMemo:
Why Is Facebook Investor Accel Investing In Hollywood? Because It's a Facebook Investor
 Earlier Picks: 
The Atlantic Online:
The Hackers Who Keep the Washington Post Running
New York Times:
Beck and Fox End Relationship Grown Cold
Ryan Lawler / GigaOM:
Netflix's Three-Pronged Approach to Content Acquisition
Discussion: MediaPost and Post Advertising
Erin Sherbert / The Snitch:
Reuters Sued: S.F. Bloggers Demand Overtime, Meal Pay
Discussion: Poynter and New York Observer
David Kaplan / paidContent:
@ AdAgeDigital: Twitter's Bain: Twitter Beats Facebook In Driving Purchases