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4:45 PM ET, April 30, 2011

Mediagazer

 Top News: 
All Things Digital:
Early Adopter: Facebook Snags a Journalist, But What Will Vadim Lavrusik Do?  [Voices]  —  By Drake Martinet, Associate Editor, All Things Digital  —  Tech giants have always gobbled up journalists and media types, but most of those folks end up in the PR department.
Megan Garber / Nieman Journalism Lab:
MSNBC.com's Breaking News traces info to its source  —  There are some news events whose coverage is planned far — far, far — in advance of the events themselves.  Those are exceptions, though: Most of the time, news is unscripted and unpredictable — breaking, appropriately enough, through the fabric of daily routine.
Wall Street Journal:
NBCU Chief Pushes More Cross-Marketing  —  While Rivals Streamline, Burke Pushes Cross-Marketing Project at NBCU  —  As he eases into the role of chief of Comcast Corp.'s NBCU, Steve Burke is doubling down on an idea that's fallen out of favor in the media business: synergy.
Latoya Peterson / Poynter:
Twitter does not need an editor, just time to evolve  —  Are tragic movie deaths considered newsworthy?  What about Twitter users' penchant to Rise and Grind?  Social media has blurred the boundaries of traditional news organizations by allowing journalists and taste-makers to patch into a daily conversation around trends.
Tj Raphael / Folio:
Bloomberg Businessweek App Gets Personal With Users  —  Functionality includes the ability to share content.  —  Bloomberg Businessweek is giving readers an up-close look into its content production with podcasts from columnists and video interviews with editors.
Brian X. Chen / Gadget Lab:
Gore, Ex-Apple Engineers Team Up to Blow Up the Book  —  Former Apple engineers Kimon Tsinteris (left) and Mike Matas teamed up with Al Gore to create a new publishing platform called Push Pop Press.  Photo: Jon Snyder/Wired.com  —  What do you do after working for Apple …
Mathew Ingram / GigaOM:
OnSwipe Wants to Reinvent Content for Tablets  —  Jason Baptiste, co-founder and CEO of New York-based startup OnSwipe, has a slide in the pitch presentation that he does for VCs and others interested in the company that simply says: “Apps are bull****.”  That's a succinct expression of OnSwipe's view on apps for content.
Dana Milbank / Washington Post:
How the journalist prom got out of control  —  On Thursday, the Washington Post editorializes that Donald Trump has been campaigning on “bogus” issues and that he should “cease and desist.”  An article in the news pages the same day reports that the great orange charlatan's “simply wild speculation” has “almost no basis in fact.”
Colby Hall / Mediaite:
‘Aol News’ To Officially Fold Into Huffington Post  —  Its no surprise to anyone that Huffington Post and Aol News will be merging, but what surprised us, is that in the days to come, Aol News will no longer be producing any original content, and will instead be entirely serviced by Huffington Post.
Discussion: FishbowlNY
Casey Ross / Boston Globe:
Businessman prepares bid to buy Globe  —  A Wellesley businessman is preparing to offer more than $200 million to buy The Boston Globe from its longtime owner, The New York Times Co., according to a person briefed on the plan.  —  Aaron Kushner, an entrepreneur who has spent months researching …
Andrew Damstedt / American Journalism Review:
Tracking the Names  —  How California Watch put together its powerful series on earthquake safety concerns at thousands of state schools, and how it distributed its findings across a wide array of platforms.  Friday, April 29, 2011  —  Andrew Damstedt (adamstedt@ajr.umd.edu) is an AJR editorial assistant.
Discussion: Newspaper Death Watch
 
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 More News: 
Maureen Morrison / AdAge:
KBS&P Hires Jonah Bloom to Lead Content Strategy
Joe Pompeo / Yahoo! News:
Record-breaking web traffic for royal wedding
Discussion: FishbowlNY and Associated Press, Thanks:steverubel
Great Speculations:
Google Algo Twist Tweaks Gray Lady
Discussion: Search Engine Land
nyguild.org:
Tentative contract agreement reached with Thomson Reuters
Discussion: Talking Biz News and Mogulite
 Earlier Picks: 
Steve Buttry / The Buttry Diary:
Newspapers don't need new ideas; here are lots of ideas for new revenue streams
Courtney Boyd Myers / The Next Web:
Meet Flockler, where anyone can create the news. [Video interview] #TNW2011
Michael Calderone / The Huffington Post:
REVEALED: Columnists Join Bloomberg's New Opinion Stable
Discussion: New York Post and FishbowlDC
Matt Shanahan / Digital Equilibrium:
Why Online News Revenue will Never Equal Newspaper Revenue
Discussion: FishbowlNY
Robert Niles / Online Journalism Review:
The changing relationship between reporters and sources