Top News:

Obama Takes On Trump And Birthers At The White House Correspondents Dinner — President Obama was introduced with an intentionally cheesy video package (picture Barney Stinson's video resume from “How I Met Your Mother") set to Rick Derringer's “I Am A Real American” and featuring …
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MediaMemo, The Wrap and Deadline.com, more at Techmeme »
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Dana Milbank / Washington Post:
How the journalist prom got out of control
How the journalist prom got out of control
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Poynter, Gawker, Salon and MetaFilter

CNN hires Erin Burnett from CNBC — NEW YORK (CNNMoney) — CNN said Friday that it has hired CNBC's Erin Burnett to serve as an anchor and chief business and economics correspondent. — Burnett will anchor a weekday general news program, as well as contribute to CNN's coverage of national …
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Media Decoder, Dealbreaker and Talking Biz News

Reuters hires WSJ's page one editor to be enterprise editor — TALKING BIZ NEWS EXCLUSIVE — Mike Williams, the page one editor of The Wall Street Journal, has resigned from the business newspaper to become the enterprise editor at Reuters. — Williams will be replaced by deputy managing editor Alix Freedman as page one editor.
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dowjones.com
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Chris Roush / Talking Biz News:
WSJ hires new Money & Investing editor
WSJ hires new Money & Investing editor
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Poynter and FishbowlNY

Twitter Introduces Text Ads — Twitter is experimenting with sponsored text-ads on their website that show-up just after the “trends” section. The first round of text-ads mainly promoted Twitter apps and other services built around the Twitter ecosystem but that is no longer the case.
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Technologizer

Early Adopter: Facebook Snags a Journalist, But What Will Vadim Lavrusik Do? [Voices] — By Drake Martinet, Associate Editor, All Things Digital — Tech giants have always gobbled up journalists and media types, but most of those folks end up in the PR department.

Patch Hires Brooklyn Hyperlocal Blogger Zagare To Ramp Up Engagement — AOL's Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort.
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FishbowlNY

OnSwipe Wants to Reinvent Content for Tablets — Jason Baptiste, co-founder and CEO of New York-based startup OnSwipe, has a slide in the pitch presentation that he does for VCs and others interested in the company that simply says: “Apps are bull****.” That's a succinct expression of OnSwipe's view on apps for content.
Tj Raphael / Folio:
Bloomberg Businessweek App Gets Personal With Users — Functionality includes the ability to share content. — Bloomberg Businessweek is giving readers an up-close look into its content production with podcasts from columnists and video interviews with editors.
Megan Garber / Nieman Journalism Lab:
MSNBC.com's Breaking News traces info to its source — There are some news events whose coverage is planned far — far, far — in advance of the events themselves. Those are exceptions, though: Most of the time, news is unscripted and unpredictable — breaking, appropriately enough, through the fabric of daily routine.

NBCU Chief Pushes More Cross-Marketing — While Rivals Streamline, Burke Pushes Cross-Marketing Project at NBCU — As he eases into the role of chief of Comcast Corp.'s NBCU, Steve Burke is doubling down on an idea that's fallen out of favor in the media business: synergy.
Latoya Peterson / Poynter:
Twitter does not need an editor, just time to evolve — Are tragic movie deaths considered newsworthy? What about Twitter users' penchant to Rise and Grind? Social media has blurred the boundaries of traditional news organizations by allowing journalists and taste-makers to patch into a daily conversation around trends.

Gore, Ex-Apple Engineers Team Up to Blow Up the Book — Former Apple engineers Kimon Tsinteris (left) and Mike Matas teamed up with Al Gore to create a new publishing platform called Push Pop Press. Photo: Jon Snyder/Wired.com — What do you do after working for Apple …