Mediagazer: Kids Flock to Social Nets, but Few Advertisers Dare to Follow (AdAge)

6:05 AM ET, June 20, 2011

Top News:

Staci D. Kramer / paidContent:

New York Post Blocks iPad Access Via Safari To Sell Subscriptions — It must have sounded like a great idea to someone at News Corp (NSDQ: NWS) at the time: “Hey, I know how we can sell more subscriptions through the New York Post iPad App! Let's block access through iPad Safari and make them go to the app instead.”

Discussion: The Next Web, Examiner, I4U News, Engadget, mediabistro.com, App Advice, 9 to 5 Mac and @felixsalmon, more at Techmeme »

Dave Winer / Scripting News:

The NY Post, the iPad and the web — First, I don't care about the NY Post. It's always been a crap paper. In the old days it was a crap liberal paper, now it's a crap Murdoch paper. — On the other hand, I sometimes click on links that take me to the Post. — Permalink

Discussion: AppleInsider, PC Magazine, One Man & His Blog, Garcia Media, PhoneArena, Gizmodo, Electronista, SAI, The Loop and @mathewi

Edmund Lee / AdAge:

Display's New Kingpin: Facebook's No. 1 — Social Network's $2.19 Billion Puts It at Top of the Digital Heap, Leaping Google, Yahoo — but It's Still a Bit Player When Compared to TV — Facebook doesn't really have to try to become the biggest player in digital media; it simply is.

Discussion: Future of Journalism, Softpedia News and SAI

Brian Stelter / New York Times:

At New Network, Olbermann Sets Sights on MSNBC — Starting on Monday, there will be new competition for progressive attention spans on television. — Challenging MSNBC, which has a stable lineup of left-leaning hosts, will be Current TV, where Keith Olbermann will start anchoring the 8 p.m. hour, his former time slot on MSNBC.

Discussion: Inside Cable News

Jeff Jarvis / BuzzMachine:

The article and the future of print — This week, Guardian Editor-in-Chief Alan Rusbridger declared that the paper would go “digital first,” following John Paton's lead and stopping a step short of his strategy at Journal Register: “digital first ... print last.”

Discussion: New York Times

AdAge:

Kids Flock to Social Nets, but Few Advertisers Dare to Follow — Online playgrounds with colorful names such as Everloop and Togetherville aren't only popular with small fry, but also investors — but not with advertisers. Here's why.

Lauren Rabaino / 10,000 Words:

How To Run A News Site And Newspaper Using WordPress And Google Docs — A former colleague of mine, William Davis, understands what a “web first” workflow is, and has made it happen through software at his newspaper in Maine. The Bangor Daily News announced this week that it completed …

Discussion: @jonathanstray and Future of Journalism

Frédéric Filloux / Monday Note:

Losing value in the “Process” — Digital media zealots are confused: they mistake news activity for the health of the news business. Unfortunately, the two are not correlated. What they promote as a new kind of journalism carries almost no economic value.

Magda Abu-Fadil / The Huffington Post:

Newsroom Summit Highlights Digital Engagement — The newsroom cafÃ© concept was music to my ears when Journal Register Company's (JRC) Jonathan Cooper explained how his organization had taken the bold step of engaging its audience. — “The legacy definition of engagement is wrong …

Media & Entertainment:

Movers & Shakers: Mark Edmiston makes a digital comeback — A former president of Newsweek and a longtime media industry adviser, Mark Edmiston recently got back in the magazine game with the launch of digital publisher Nomad Editions. The low-overhead operation publishes weekly magazines …

Ethan Smith / Wall Street Journal:

Sony Films Leave Netflix — Movies distributed by Sony Corp.'s Sony Pictures Entertainment were removed from Netflix Inc.'s on-demand Internet service Friday, a Netflix executive wrote in a blog post, adding that the absence was “temporary.” — The removal of an unspecified number …

Jeff Jarvis / BuzzMachine:

The storyteller strikes back — When I dared question the article's monopoly as the atomic and only acceptable form of news, I honestly did not imagine the reaction I would get. I thought I was observing a trend and an opportunity. I have tried to provoke plenty of times.