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7:35 PM ET, February 28, 2012


 Top News: 
Jeff Roberts / paidContent:
As Staff Flees, TechCrunch's Traffic Plummets  —  TechCrunch, the long-time darling of the digerati, is smashed to bits and all of AOL's horses and men will be hard-pressed to put it together again.  The site has lost almost every one of its top writers and traffic has fallen sharply, dropping by 35 percent from a year ago.
Discussion: VentureBeat, Boing Boing and TechCrunch
Tom Cheredar / VentureBeat:
AOL sees three more major talent departures
Tom Harper / This Is London:
Rebekah's gift horse from Met shows its close ties to Murdoch newspapers  —  Scotland Yard loaned Rebekah Brooks a police horse, the Standard can reveal.  —  The 43-year-old former News International chief executive rode the retired horse for a year at her farm in Chipping Norton, Oxfordshire before it was put out to pasture.
Lisa O'Carroll / Guardian:
Leveson inquiry: banning unofficial police interviews would ‘help abuse’
Discussion: Press Gazette
Lisa O'Carroll / Guardian:   News of the World ‘may have paid £850,000’ to Glenn Mulcaire
Jim Romenesko:
The Daily threatens to sue reporter for tweeting objection to story  —  Earlier this month, Luke Kummer tweeted this objection to the handling of his reporting, then resigned from The Daily, Rupert Murdoch's iPad publication.  He then received this warning from the HR manager for The Daily and New York Post:
Syria unrest: UK's Conroy freed from besieged city  —  Briton Paul Conroy has been rescued from the besieged Syrian city of Homs, but France's President Sarkozy has withdrawn an earlier statement that wounded journalist Edith Bouvier is also safely in Lebanon.  —  Her whereabouts remain unclear, hours after she apparently left Homs.
Barry Petchesky / Deadspin:
“Twitter Is Not Your Personal Playground,” ESPN Reminds Its Employees  —  A mole sends along the following email, which was spammed out to ESPN talent on Monday: … Going unmentioned is the brow-mopping and relief in Bristol that controversies over childish Twitter fights over attribution …
Brian Stelter / New York Times:
Once Film-Focused, Netflix Transitions to TV Shows  —  Belying the “flix” in its name, Netflix is now primarily an Internet streaming service for television shows, not feature films.  —  TV series now account for more than half of all Netflix viewing.  That helps to explain why this Wednesday …
Tim Carmody / Wired:
Oscar Night Turns Into a Winning Night for Netflix, Too
Discussion: PC Magazine and GigaOM
Ingrid Lunden / TechCrunch:
MTV Mobile Moves Into Social TV With Digital Agency AKQA  —  Viacom's MTV is making one more move into trying to capture the youth market on the platform where it's increasingly spending most of its time: the broadcaster, in partnership with digital agency AKQA, has launched “Under The Thumb,” a new social TV app.
Discussion: AdAge, Adweek and
Mark J. Perry / CARPE DIEM:
Newspaper Ad Revenues Fall to 60-Yr.  Low in 2011  —  The chart above displays total annual print newspaper advertising revenue based on actual annual data from 1950 to 2010, and estimated annual revenue for 2011 using quarterly data through the third quarter, from the Newspaper Association of America.
Mathew Ingram / GigaOM:
Why Warren Buffett is wrong about newspaper paywalls  —  Warren Buffett, one of the world's wealthiest men, got that way by making smart investments in companies like Gillette and Coca-Cola Co., and now he has acquired a newspaper: the Omaha World-Herald, which he bought recently for $150 million.
Jeff Bercovici / Mixed Media:
Did Warren Buffett Just Bash the Washington Post's Strategy?
Kerri Macdonald / Lens:
A Tumblr From Times Past  —  For generations, most of the photographs housed in the newsroom archive of The New York Times — known affectionately as “the morgue” — have been hidden away from the public eye in filing cabinets and manila folders.  —  There are exceptions, of course.
Dylan Byers / Politico:
Julian Assange claims ‘intellectual property’  —  Julian Assange, the founder of the whistle-blowing organization WikiLeaks, may have been the subject of a U.S. government indictment, according to reports out today.  —  In 2011, the vice president of Stratfor, the private intelligence firm whose emails …
Discussion: Charlie Beckett and TPM Idea Lab
Joe Pompeo / Capital New York:
Condé Nast leads the pack in just-released nominations for big digital-magazine award, the Digital Ellies  —  With a total of 10 nominations, Condé Nast is leading the pack in the American Society of Magazine Editors' third annual National Magazine Awards for Digital Media, otherwise known as the Digital Ellies.
Discussion: MPA, MinOnline, Adweek, Folio and FishbowlNY
Robert Andrews / paidContent:
Interview: FT CEO Denies Sale And Braves Strike Ahead Of Social Launch  —  Financial Times CEO John Ridding rejects dinner-party chatter that the publisher may be sold to Bloomberg or Thomson Reuters.  —  Instead, he is pushing the group toward a digital subscription future that, he reveals, will soon incorporate social networks.
Discussion: Guardian and eMedia Vitals
Crispin J. Burke / At War:
As Social Media Expands, Military Bloggers Find More Outlets  —  This month, the editors of The Thunder Run published a two-part lament on the decline of the milblog, echoing a post by Tom Ricks of Foreign Policy from January of last year.  But milblogging is far from dead.
Dylan Byers / Politico:
Jennifer Granholm joins POLITICO  —  Per the internal email sent to POLITICO staff: Jennifer Granholm, the first female governor of Michigan and host of Current TV's newly-launched “The War Room with Jennifer Granholm,” joins POLITICO as a regular columnist - kicking things off with a column this morning on today's Michigan primary.
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 More News: 
Georg Szalai / Hollywood Reporter:
Former Top News Corp. Spokeswoman Teri Everett Joins Time Inc.
Discussion: Adweek
Nicholas D. Kristof / New York Times:
Battling Sudan's Bombs With Videos
Discussion: Media Decoder
 Earlier Picks: 
Mike Reynolds / Multichannel News:
National Cable Ad Sales Grew 7.8% to $22.1 Billion in 2011: CAB
Discussion: MediaPost and
Robert McMillan / Wired:
The Meta-Story: How Wired Published Its GitHub Story on GitHub
Amy Chozick / Media Decoder:
New Magazine Aims for ‘Luxury Customers’