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6:05 AM ET, June 30, 2012

Mediagazer

 Top News: 
Ken Doctor / Nieman Journalism Lab:
The newsonomics of the News Corp. split  —  Are two Ruperts even better than one?  We may soon find out, as News Corp. moves forward today to clone itself.  —  The cloning, or splitting, of the $34 billion company certainly has its logic.  Hive off those pesky newspaper assets …
RELATED:
Amy Chozick / Media Decoder:
Even if News Corp. Divides, the Murdochs' Control Is Undiluted
Discussion: The Daily Beast and Gawker
Staci D. Kramer / paidContent:
SCOTUSblog: After a decade, an overnight sensation  —  Amy Howe used to think 3,000 live blog participants was a lot.  Thursday, more than a half-million users tuned into SCOTUSblog to find out how the U.S. Supreme Court ruled on health care and what it meant.
Discussion: SCOTUSblog and BuzzFeed
RELATED:
Adrienne LaFrance / Nieman Journalism Lab:
Anatomy of a spike: How SCOTUS Blog dealt with its biggest traffic day ever  —  Ten-year-old SCOTUS Blog has been a go-to authority on the health care challenge since the beginning, which made today its Oscar night, Super Bowl, and Christmas morning all wrapped into one.
Carl Sessions Stepp / American Journalism Review:
Time to Open Up the Supreme Court  —  Live audio and video coverage could help prevent debacles like the incorrect reporting on the health care decision.  Fri., June 29, 2012.  —  Carl Sessions Stepp (cstepp@jmail.umd.edu), AJR's senior editor, teaches at the Philip Merrill College of Journalism at the University of Maryland.
RELATED:
Shira Ovide / Wall Street Journal:
Twitter's Mobile Ads Begin to Click  —  Majority of Revenue on Social Network Comes from Phones; One Advertiser Calls Results Staggering  —  Twitter Inc. is showing early signs of success selling advertising on mobile devices, an area that is bedeviling Internet companies including Facebook Inc. and Google Inc.
Nick Wingfield / Bits:
The Well, a Pioneering Online Community, Is for Sale Again  —  Before Facebook, Twitter, Google — heck, even before the Web — there was The Well, an online discussion community founded in Northern California in 1985 that became home to the early denizens of what used to be called cyberspace.
Discussion: @stevesilberman
Shareen Pathak / AdAge:
YouTube Launches ‘Marketplace’ to Connect YouTube Stars and Brands  —  Pairing YouTube Partners With Advertisers and Agencies That Want to Create Viral Buzz  —  Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier.
Nat Ives / AdAge:
Nickel-and-Diming?  More Magazines to Charge for Hotlinks in Tablet Edition Ads  —  $1,500 Fee Reflects the Production Process, Meredith Says  —  Another magazine company has decided to charge advertisers for something as small as a working hotlink in a tablet edition.
Discussion: WebProNews
Aaron Gell / The New York Observer:
Ex-Nazi Twins Prussian Blue Confirm: Daily Mirror Ripped Off Murdoch's The Daily  —  No wonder they call it The Mirror!  —  On June 27, the Daily Mirror, a London-based tabloid, published a fascinating story about Lamb and Lynx Gaede, who several years ago fronted their own teen pop band …
Lauren Indvik / Mashable!:
Tumblr Introduces New Ad Product: Pinned Posts  —  Tumblr introduced a new ad product Thursday — one that enables users to pin their posts to the top of their followers' dashboards for 24 hours, thereby giving their content more exposure.  —  This is the fourth ad product Tumblr has rolled out since the beginning of the year.
Discussion: The Inquisitr and Adweek
Jim Romenesko:
[UPDATED] Sportswriter reveals the most unethical things he's ever done  —  UPDATE: I'm told that Monroe Evening News editor Deb Saul asked sportswriter Jeff Meade to “add context to the column.”  It's been reposted here.  —  In the end, the 57-year-old journalist decided to go with an idea …
Discussion: Monroe News and Poynter
Andrew Phelps / Nieman Journalism Lab:
The iTunes effect, seven years later: Podcasting in a world where Apple is kingmaker  —  Seven years ago today, Apple embraced a digital-native medium called podcasts.  The iTunes 4.9 software update turned a somewhat geeky hobby into a mainstream product.  Users could now browse a menu …
Discussion: Dave Winer
Poynter:
Alessandra Stanley described old online tribute to Ann Curry as if it aired during ‘Today’ farewell  —  Alessandra Stanley's story about Ann Curry's farewell from the “Today” show included this poignant account: … Trouble is: This didn't happen on Thursday's “Today” show.
Discussion: Mediaite, Tampa Bay Times and Gawker
RELATED:
The Local:
CUNY Journalism School Reacts to Times ‘Local’ Pullout  —  There has been a lot of chatter on the blog since media reporter Joe Pompeo of Capital NY revealed that The New York Times would end its partnership with The Local over the next six months to one year.
Mathew Ingram / GigaOM:
News has been changed forever by the iPhone  —  The arrival of the iPhone five years ago today has disrupted many things, including photography, the music business and the mobile software business; in fact, the entire technology industry.  But from my point of view, one of the most interesting things …
Discussion: Reuters, Forbes, VentureBeat and The FJP
 
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 More News: 
Adweek:
Richard Beckman Exits Prometheus Global Media
Discussion: WWD Media Headlines
Owen Bowcott / Guardian:
Julian Assange to sit out standoff over extradition at Ecuadorean embassy
Discussion: BBC and Associated Press
Steve Myers / Poynter:
Today's the deadline for Times-Picayune reporters to accept new jobs
Tara Conlan / Guardian:
BBC Trust moves closer to appointing new director general
 Earlier Picks: 
Greg Stohr / Bloomberg:
TV-Newspaper Ownership Limits Left Intact By High Court
Ben Sisario / Media Decoder:
Sony Closes Its Acquisition of EMI Music Publishing
Jason Del Rey / AdAge:
Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites
Discussion: Adweek