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7:00 AM ET, February 24, 2013

Mediagazer

 Top News: 
Justin Ellis / Nieman Journalism Lab:
Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy  —  Sitting in his office last week, Brian McGrory, the new editor of The Boston Globe, described the relationship between the two websites — similarly named, often confused, one free, one paid — that his newspaper offers.
Discussion: Media Nation
RELATED:
Beth Healy / Boston Globe:
New York Times exec outlines Boston Globe sale process to employees
Keach Hagey / Wall Street Journal:
New York Times Offered More Than $100 Million for Boston Globe
Alexander C. Kaufman / The Wrap:
Will Rupert Murdoch Buy the Boston Globe?
T.C. Sottek / The Verge:
NASCAR blocks eyewitness video of Daytona crash, but YouTube reverses the takedown  —  A NASCAR race at the Daytona International Speedway today was disrupted by a harrowing crash that sent debris flying into the stands and left some fans injured.  As CNN reports, shredded debris flew …
John Robinson / Media, disrupted:
Ethics in journalism: what really matters  —  Funny how isolated events come together.  —  Event #1: A week ago, my friend Buffy Andrews at the York Daily Record asked Twitter for thoughts on a colleague's ethical question.  He was covering a story and a source — a Marine — gave him a hat or what he called a “cover.”
Discussion: JIMROMENESKO.COM and TVSpy
Ryan Chittum / Columbia Journalism Review:
An eye on the Times-Picayune's numbers  —  Some questions about what executives say are positive circulation trends  —  We'll have a long story on the Times-Picayune next week, but Publisher Ricky Mathews and Editor Jim Amoss released some numbers in the last few weeks in order to tout …
Jack Shafer:
Unsolicited advice for Jeff Zucker, CNN's new boss  —  After the bosses at Time Warner installed Jeff Zucker as president of the 23 news and information brands that constitute CNN Worldwide, the press (Ad Age, Marketwatch, Politico, Guardian, New York Times, et al.) speculated on which strategies …
Discussion: New York Post and Chickaboomer
Jasper Jackson / TheMediaBriefing:
Digital Media Strategies: Dennis Publishing and New Scientist on evolving consumer publishing  —  Last year PwC heralded what it described as “the end of the digital beginning” for media companies.  The challenge for most is no longer making the leap to digital - it's about developing …
Discussion: eMedia Vitals
Jasper Jackson / TheMediaBriefing:
Digital Media Strategies: The Economist's Nick Blunden on unbundling and global expansion  —  How do you get your customers to pay more and be happy about it?  The answer could be as simple as offering them a wider range of products to choose from.  —  That's the approach that is working …
Peter Kafka / AllThingsD:
Intel Inside Your TV: The Chip Guys Want to Become Cable Guys  —  Who's going to take on the cable guys?  Lots of really big, powerful tech companies with heaps of clout and money — Google, Apple and Microsoft, for starters — have looked at the pay-TV business and decided it doesn't make sense for them to try to really compete.
Georg Szalai / Hollywood Reporter:
Study: Pay TV Industry Sees First-Ever Subscriber Decline in Western Europe  —  In a report that could kick off the cord-cutting debate in Europe, Informa cites more than 380,000 customer losses, with a U.K. gain unable to offset big drops in Spain and Italy.
Jason Boog / GalleyCat:
60% of Audiobooks Sold Are Now Digital  —  According to the Audio Publishers Association, audiobooks are now a billion dollar part of the publishing industry.  —  Taking results from two studies of the audiobook industry, the association noted that 3.8 million more audiobooks were sold …
Discussion: UnBeige, Lost Remote and SocialTimes
Laura Hazard Owen / paidContent:
Here's something new: Little, Brown UK launches digital-first imprint for literary fiction  —  Several publishers have launched digital-first imprints for genre titles — science fiction/fantasy, romance and so on.  In these instances, books are published first as ebooks and aren't released in print unless they take off.
Dylan Byers / Politico:
ABC News in final-stage talks with N.Y. Times reporters Jeff Zeleny, Susan Saulny  —  ABC News is in the final stages of job negotiations with New York Times reporters Jeff Zeleny and Susan Saulny, and is expected to make a formal announcement early next week, sources familiar with the negotiations tell POLITICO.
 
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Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
Jeff Bercovici / Forbes:
Here's How You Buy Your Way Onto The New York Times Bestsellers List
Discussion: Wall Street Journal
Kara Swisher / AllThingsD:
Former CBS Exec Lurie Joins Former Yahoo Levinsohn at Guggenheim Digital Media
Erik Wemple / Washington Post:
Mother Jones receives Polk Award for ‘digging’ on Romney video
Discussion: msnbc.com
 Earlier Picks: 
Ben Fritz / Wall Street Journal:
Visual Effects Industry Does a Disappearing Act
Morag MacKinnon / Reuters:
Australia's troubled Ten Network sacks chief executive
Jack Marshall / Digiday:
What Online Ads Really Cost
Alex Sherman / Bloomberg:
Cablevision to Charge Customers Sports Fee in Cable Packages