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7:00 AM ET, May 5, 2015

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 Top News: 
Justin Ellis / Nieman Lab:
The Upshot at The New York Times used IP addresses to deliver a story rewritten for specific locations  —  The Upshot uses geolocation to push readers deeper into data  —  When you're writing about how place — be that a neighborhood or a city — affects a child's chances of getting out of poverty …
Chris Heller / The Atlantic:
The Business of The Onion: How America's Best Satirical News Source Makes Money … The Onion had a problem: It fell behind the times.  The mock newspaper hadn't printed an issue on actual paper since 2013, and in the period since, it never redesigned its website.
Discussion: AdExchanger
Jon Brodkin / Ars Technica:
Comcast spent $336M on failed attempt to buy Time Warner Cable; TWC spent $219M  —  Comcast spent $336 million on failed attempt to buy Time Warner Cable  —  And Time Warner Cable spent $219 million of its own.  —  Comcast spent $336 million over the past year-plus on its failed attempt to acquire Time Warner Cable.
RELATED:
Hillel Italie / Associated Press:
Gaiman, Bechdel, Spiegelman, Packer, Mafisi, and Mabanckou agree to host tables at PEN gala, replacing writers who withdrew in protest over Hebdo award  —  Gaiman, Bechdel Among New Table Hosts at Pen Gala  —  NEW YORK (AP) — Neil Gaiman, Art Spiegelman and Alison Bechdel are among …
Michelle Castillo / Adweek:
Machinima Is Ready to Own the Comic and Gamer Audience  —  When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space.  However, even though it was one of the early multi-channel networks …
Jeff Baumgartner / Multichannel News:
Comcast releases Xfinity Share app, which lets X1 subscribers live stream and share photos and videos to set tops and mobile phones; available for iOS, Android  —  Comcast Lets X1 Subs Stream Live Video to Set-Tops  —  ‘Xfinity Share’ App Supports Live & Recorded Video, Photos
Discussion: USA Today
Todd Spangler / Variety:
Condé Nast Names Joy Marcus, Former Head of Dailymotion, General Manager of Digital Video  —  Condé Nast Entertainment has hired Joy Marcus, who previously ran the U.S. operations for video site Dailymotion, as exec VP and G.M. of digital video.
Discussion: FishbowlNY and WWD
Jonathan Mahler / New York Times:
Campaign Coverage via Snapchat Could Shake Up the 2016 Elections  —  During the 2008 presidential race, two online upstarts, Politico and The Huffington Post, elbowed their way onto the rope line and, for better or for worse, helped change the way campaigns were covered.  In 2012, it was BuzzFeed's turn.
Discussion: @mccollumashley
Neil Midgley / Guardian:
Sky News and BBC News channel face digital-driven reorganisations as they struggle to keep up with the speed of social media  —  Rolling TV election news eclipsed by Twitter, Buzzfeed and Periscope  —  Sky News and BBC News channel face digital-driven reorganisations as they struggle to keep up with the speed of social media
Discussion: @jonathanhaynes
Wall Street Journal:
Brands are hiring journalists, building standalone publications around their product, market  —  Don't Sleep on Content Marketing  —  Many companies have hired editorial staffers in recent years to write content for their blogs and be their voices on social media.
Discussion: @rylanmi, @digitalshields and @jyarow
Jordan Chariton / The Wrap:
Al Jazeera America CEO Fires Back at ‘Absurd’ $15 Million Anti-Semitism, Gender Bias Suit  —  Al Jazeera America interim CEO Ehab Al Shihabi fired back at a lawsuit filed last week that alleges anti-semitism and gender bias toward a former employee.  —  “The recent attacks on us as being anti-Semitic …
Discussion: Variety
RELATED:
Thomas Mocarsky / Katy on the Hill:
Periscope disabled prize fight streams in response to DMCA takedown requests  —  Periscope, the personal live streaming service, said that it took down 3o illegal streams of the Mayweather-Pacquiao fight in response to 66 DMCA [Digital Millennium Copyright Act] takedown requests from rights holders.
Joe Pompeo / Capital New York:
By hosting live events, former magazine editor Tina Brown practices “theatrical journalism”  —  Tina Brown's special issue  —  Around 10 p.m. on Wednesday, April 22, Tina Brown stepped onto a circular riser in the center of the David H. Koch Theater's second-floor ballroom to welcome her 500 guests.
 
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 More News: 
Caysey Welton / MinOnline:
Time Inc. hires JT Kostman as its first Chief Data Officer
 Earlier Picks: 
Nat Ives / AdAge:
Vice TV Network Has Already Sold Three Years' Worth of Ad Time, CEO Says
Discussion: Quartz
Chris O'Shea / FishbowlNY:
Fox Business reporter Charles Gasparino claims that Michael Bloomberg is interested in the New York Times, would pay $5B
Discussion: New York Post
Natalie Jarvey / Hollywood Reporter:
NewFronts: Fullscreen Acquires Social Media Studio McBeard
Discussion: Adweek and The Wrap
Micah Singleton / The Verge:
Department of Justice looking closely at Apple as it pushes record labels to ditch free Spotify streaming ahead of Beats relaunch