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12:50 PM ET, February 2, 2016

Mediagazer

 Top News: 
Sam Machkovech / Ars Technica:
YouTube stars Fine Brothers rescind plans to trademark terms and license assets related to their “react” videos after backlash  —  Fine Bros back down, rescind trademark claim on the word “react”  —  Claim was for “programs... in the field of observing, interviewing groups of people.”
Tatiana Siegel / Hollywood Reporter:
Studios reexamine strategy as Netflix and Amazon shift Sundance focus to streaming rights instead of theatrical release, buy 6 high-profile films each  —  Sundance Wrap: Why Netflix and Amazon Dominance Matters  —  The streaming giants scored a combined 12 high-profile acquisitions.
Dee Lockett / Vulture:
Recording Industry Association of America starts counting on-demand streaming audio and video toward certifying albums as gold or platinum sellers  —  The RIAA Finally Bows to Streaming, Making 17 Artists' Albums Go Gold and Platinum  —  This is huge.  —  Call it the Anti effect, or just call it getting hip to the times.
Daniel Holloway / The Wrap:
Fox to cut spending on film, TV staff by $250M through voluntary buyouts  —  Fox Pursues $250 Million in TV, Film Staff Buyouts  —  Media giant 21st Century Fox is looking to cut spending on film and television staff by $250 million this year through buyouts.
Amanda Connolly / The Next Web:
Instagram launches 28-part thriller series, Shield 5, posting 15-second clips daily  —  Instagram kicks off its very own 28-part thriller series  —  Instagram has made its first foray into the world of filmmaking, launching its very own 28-part thriller series.
Alexandra Steigrad / WWD:
The American Society of Magazine Editors Crowns The Atlantic Magazine of the Year at Ellies  —  The magazine industry gathered Monday night for the 50th annual National Magazine Awards or “Ellies,” which were held at the Grand Hyatt in Midtown East in New York.
Janko Roettgers / Variety:
Fox Innovation Lab hosts two day summit for virtual and augmented reality experts  —  Fox Innovation Lab Explores Virtual and Augmented Reality with Two-Day Summit (Exclusive)  —  Around 80 virtual and augmented reality experts are congregating in Los Angeles Tuesday and Wednesday this week …
Agence France-Presse:
European Court of Human Rights rules news websites are not responsible for “insulting and rude” reader comments in case against Hungarian website  —  News sites not liable for ‘insulting and rude’ reader comments, says ECHR  —  Hungarian website argued that holding it liable …
Kate Goodacre / Digital Spy:
The BBC will keep the Olympics on free-to-air TV until 2024 after agreeing a rights partnership with Discovery  —  The BBC will keep the Olympics on free-to-air TV until 2024 after agreeing a rights partnership with Discovery  —  New agreement marks a sporting rights victory for the corporation.
Jeremy Barr / Ad Age:
Q4 ad revenue at digital media site Elite Daily, owned by Daily Mail's parent company, up 211% YoY, despite traffic plummeting  —  At Elite Daily, Traffic Is Down and Ad Revenue Is Up  —  Generally speaking, traffic is good for business.  —  But the digital media site Elite Daily …
Joshua Brustein / Bloomberg Business:
Most online publishers hesitate to take action against ad-blockers for fear of upsetting readers  —  Why Most Websites Look the Other Way on Ad Blockers  —  Online publishers rage against ad blockers, but they're not doing much about them yet.  —  Randall Rothenberg doesn't want anyone …
Discussion: Broadcasting & Cable
 
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 More News: 
Lucia Moses / Digiday:
BuzzFeed clients increasingly seek proof that distributed and native ads work; sources say the news organization missed revenue growth goal last year
Laura Prudom / Variety:
Conde Nast Entertainment Forms Unscripted TV Production Unit
Associated Press:
Egypt releases cartoonist pending investigations
 Earlier Picks: 
Brandt Ranj / Business Insider:
Sesame Street partners with a VC, will invest up to $1 million in a bunch of startups
Joseph Lichterman / Nieman Lab:
The sun never sets on The Times: How and why the British paper built its new weekly international app
Discussion: @tomstandage
Facebook:
Facebook says it's now using feedback from user surveys in News Feed when selecting stories, warns some Pages will lose referral traffic
Douglas MacMillan / Wall Street Journal:
Sources: Yahoo's Marissa Mayer to unveil cost-cutting plan that includes up to 15% staff reduction, closure of some units