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12:01 PM ET, April 18, 2016


 Top News: 
American Press Institute:
Study: factors affecting trust in news include ad intrusiveness, load times, navigability, up-to-date details, conciseness, accuracy, and more  —  A new understanding: What makes people trust and rely on news  —  This research was conducted by the Media Insight Project …
Greg Bensinger / Wall Street Journal:
Amazon to offer $9/month stand-alone streaming option in US in challenge to Netflix; Prime membership now offered monthly for first time for $10.99/month in US  —  Amazon Ups the Ante on Streaming Video  —  New stand-alone option for its service is direct challenge to rival Netflix
Jim Rutenberg / New York Times:
Politico co-founder Jim VandeHei and staffer Mike Allen reflect on how real-time analytics increase audience influence of coverage  —  For News Outlets Squeezed From the Middle, It's Bend or Bust  —  Earlier this month, a couple of inventive young go-getters at Buzzfeed tied enough rubber bands around …
John Herrman / New York Times:
Publishers confront treacherous online ad business and traffic plateau as audiences count on social feeds to find news  —  Media Websites Battle Faltering Ad Revenue and Traffic  —  The business of online news has never been forgiving.  But in recent weeks, what had been a simmering worry among publishers …
Wall Street Journal:
Sources: Verizon tops pack of Yahoo bidders as deadline arrives; Time, AT&T, others drop out as Daily Mail remains in talks with private equity co-bidders  —  Verizon Tops Pack of Suitors Chasing Yahoo  —  Telecom giant looks to build online ad business; Time, other potential bidders won't make offers
Lawrence Hurley / Reuters:
Supreme Court declines to hear appeal by the Authors Guild to challenge Google Books  —  Supreme Court rejects challenge to Google book-scanning project  —  The U.S. Supreme Court on Monday declined to hear a challenge by a group of authors who contend that Google's massive effort …
Greg Gittrich / Mashable HQ:
In staff memo, Mashable's new Chief Content Officer Greg Gittrich outlines his plans and vision for the site  —  What's Ahead: A Memo from Mashable's Chief Content Officer  —  I've had a great first week at Mashable.  I've really enjoyed getting to know you all by spending time in editorial meetings …
Michael Calderone / @mlcalderone:
Margaret Sullivan / New York Times:
Margaret Sullivan's parting advice to The New York Times: maintain editorial control and investigative work, protect credibility, keep clickbait at bay, more  —  Public Editor No. 5 Is Yesterday's News  —  FASTEN your seatbelts," goes the line from “All About Eve,” accompanied by a flash of those famous Bette Davis eyes. "
Garett Sloane / Digiday:
Publishers say Facebook tells them it is considering testing ads within Facebook Live broadcasts; sources say any product could still be months away  —  Facebook is promising live-video publishers in-stream ad options  —  When BuzzFeed went live on Facebook with an exploding watermelon trick, 800,000 viewers watched at one point.
Discussion: @mattnavarra and @taylorlorenz
Mike Rosenberg / Muck Rack Daily:
America now has nearly 5 PR people for every reporter, double the rate from a decade ago  —  According to the U.S. Bureau of Labor Statistics, here is how the total American job numbers looked 15 years ago, and today:  —  2000: 65,900 news reporters, and 128,600 public relations people
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 More News: 
Hadas Gold / Politico:
Secret Service will have a role in credentialing the media for the first time at this year's Republican and Democratic National Conventions
Susan Currie Sivek / MediaShift:
How four professors include tech and business in courses about magazine journalism
Discussion: @drakejmc
Chavie Lieber / Racked:
Profile of Hypebeast, a publicly traded media company with a valuation $270M that started as a sneaker blog in 2005
 Earlier Picks: 
Lauren Sherman / The Business of Fashion:
Vogue tests a larger, more expensive print issue, plans to launch first news app this month
Ian Burrell / The Independent:
Inside Copa 90, a London-based soccer website that has a reputation for authentic stories, no broadcasting rights, and is producing content for big clubs
The Verge:
The history of content moderation, the laws that govern internet speech, and how safety works online
Jay Barmann / SFist:
Journalist and Recode co-founder Kara Swisher says she plans to run for San Francisco mayor in 2023