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2:00 PM ET, June 21, 2017

Mediagazer

 Top News: 
Steven Perlberg / BuzzFeed:
An inside look at how The Guardian's US operation has struggled to crack America, with some sources comparing it to a glorified foreign bureau for the UK paper  —  The Guardian's US newsroom didn't become the voice of the Bernie left during the election.  It didn't break huge campaign scoops.
Austen Hufford / Wall Street Journal:
Many media startups are relying on unpaid student writers to fill their site with content, like Spoon University, which once had ~8,000 unpaid student writers  —  Chapter-based, for-profit media companies like Spoon University and Odyssey have been popping up in college markets across the U.S.
Josh Constine / TechCrunch:
Periscope debuts Super Hearts, which viewers can buy in-app using virtual coins starting at $0.99, earning creators a monthly pay-out  —  Periscope has a new revenue stream and a new way to attract the best live video content to its Twitter-owned app.  Today Periscope launches Super Hearts …
Mădălina Ciobanu / Journalism.co.uk:
Media research firm Kaleida launches The Attention Index, an open-source algorithm to measure the quality and impact of stories  —  The index looks at whether a story is featured prominently on the homepage and for how long, as well as how readers engage with it on Facebook, to measure attention
Ingrid Lunden / TechCrunch:
Millennial news site Mic raises $6.5M from WPP, one of the world's largest ad agencies, in addition to the Series C round it announced in April  —  Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news …
Discussion: WPP
Rick Edmonds / Poynter:
McClatchy's ongoing digital transition: producing 29K pieces of local content a month, with 1K driving over half readership; print ads make up 25% of revenue  —  If you are a reporter at one of McClatchy's 31 papers, you will have this meeting sometime in the next year, or you may have already:
Chris O'Brien / VentureBeat:
Dailymotion relaunches video platform with a focus on premium content and four themes: news, sports, music, and entertainment  —  In an effort to make a fresh start, Dailymotion announced today that it is reinventing its video platform with a narrower focus and a new premium service that features quality over users' videos.
Nick Vivarelli / Variety:
France Televisions and Italy's RAI have signed a co-production pact to counter the rise of US streaming giants like Netflix and Amazon  —  ROME - France Televisions and Italy's RAI have joined forces to co-produce a wide range of high-end English-language content for global distribution …
Jon Lafayette / Broadcasting & Cable:
In a first for broadcasters, Fox to adopt six-second ads that are created internally and billed by viewable impressions  —  Short format will air first on-demand, later on linear  —  Fox Networks Group said it will adopt the six-second ad format introduced by YouTube.
Discussion: Adweek and Ad Age
Ricardo Bilton / Nieman Lab:
A look at how The Economist is using Medium to give readers an inside look at its reporting and production via its Inside The Economist blog  —  “We're always asking: How do I know that I'm not wasting my time on a platform by chasing vanity metrics?  If we focus on traffic, we miss quality."
Peter Kafka / Recode:
Jeff Levick, Spotify's ex-head of revenue, joins Players' Tribune as CEO; he is tasked with expanding the company outside the US, creating a subscription model  —  It's Jeff Levick, who used to be at Spotify.  —  The Players' Tribune, the startup that's supposed to deliver sports stories …
Discussion: @mgsiegler, @hunterwalk and @joshelman
campaignlive.co.uk:
Mashable launches UK edition on Snapchat Discover  —  After a successful two-year global content partnership with Snapchat, Mashable UK has rolled out a UK-specific edition on its Discover platform.  —  Produced by Mashable's London based team, and led by its UK editor, Anne-Marie Tomchak …
 
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David Uberti / Columbia Journalism Review:
Drive-by attempts at covering Trump country result in oversimplified stories and suggest national media isn't addressing its deficiencies in a sustained way
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