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5:40 AM ET, November 4, 2018

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 Top News: 
Sam Biddle / The Intercept:
After The Intercept's inquiry, Facebook deletes “white genocide conspiracy theory” as a pre-defined ad targeting category with an estimated 168K users  —  Apparently fueled by anti-Semitism and the bogus narrative that outside forces are scheming to exterminate the white race …
Sarah Perez / TechCrunch:
Apple News partners with AP for real-time results in Election Night section, with stories from Axios, Fox, WaPo, NYT, others; launches 8pm Eastern, November 6  —  Apple is preparing to launch a new way for its customers to track election results.  The company, on 8 PM ET on November 6 …
Taylor Soper / GeekWire:
TraceMe, NFL star Russell Wilson's celebrity app, has laid off staff, closed LA office, pivoted to a sports prediction game; TraceMe to shutter in coming weeks  —  One year after attempting to take on social media giants with its own content platform focused on celebrities, TraceMe is pivoting.
Todd Spangler / Variety:
EDO, a startup that uses consumer behavioral data from search engines and shopping sites to measure effectiveness of TV ads, raises $12M in Series A funding  —  EDO, co-founded by actor and entrepreneur Edward Norton, has banked $12 million in Series A funding to fuel its buildout …
David Kent / Pew Research Center:
Pew: 77% of US newsroom employees are non-Hispanic whites, 61% are male, and 48% are non-Hispanic white men, more white male than overall US workers, industries  —  Newsroom employees are more likely to be white and male than U.S. workers overall.  There are signs, though, of a turning tide …
Erik Wemple / Washington Post:
Fact-checkers at the Washington Post, PolitiFact, and FactCheck.org are stretched thin by the volume of the false claims Trump makes as appearances ramp up  —  The Onion is on top of the news: “Nation's Fact-Checkers Confirm They'll Probably Wrap Up Evaluating Trump's Statements By 2050 At Latest.”
Discussion: CNN
Joshua Benton / Nieman Lab:
Tow-Knight Center announces project to create a trust indicator for news outlets that aggregates the corpus of fact-checks, endorsements, public trust, and more  —  Any attempt to declare which news sources are good and which are bad is a task freighted with danger.
Spencer Soper / Bloomberg:
Amazon will stop emailing popular Washington Post articles to customers as of November 5, possibly to avoid accusations of partisanship  —  - Online retailer distances itself from Bezos-owned newspaper  — Trump has said news organization is Amazon's ‘chief lobbyist’
Lucia Moses / Digiday:
How audience engagement editors, once called social media managers, are shifting to revenue-generating work and less toward just driving traffic  —  Audience development pros have always been crucial to how publishers reach new readers.  But increasingly, they're all about the revenue …
BuzzFeed News:
Twitter apologizes after “Kill all Jews” appeared as a trending topic in many New Yorkers' local trending sections following the vandalism of Brooklyn synagogue  —  On Friday morning, the Twitter trending topic “Kill all Jews” appeared in many New Yorkers' local trending sections.
Media Matters for America:
Study: The New York Times and Washington Post have run 115 total news stories on the migrant caravan in the last three weeks, front page 9 of last 10 days  —  Leading papers produced 115 news stories referencing the caravan, put 25 on A1  —  President Donald Trump has taken Fox News' advice …
 
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 More News: 
Jason Schreier / Kotaku:
UK-based Trusted Reviews apologizes for sharing Red Dead Redemption 2 info from a corporate document and donates £1M+ to charity, likely under legal threat
Washington Post:
Profile of Gab co-founder Andrew Torba, days after Gab went offline and its CTO and co-founder Ekrem Buyukkaya quit citing “attacks from the American press”
Brian Stelter / CNN:
Washington Post announces Press Freedom Partnership in coordination with CPJ, Reporters without Borders, and others to champion independent press
 Earlier Picks: 
The Guardian:
The Guardian US hires Moira Donegan, Rebecca Solnit, David Sirota, and Bhaskar Sunkara as opinion columnists
Discussion: @mangomarxista
Kenneth Li / Reuters:
AT&T calls Dish dropping HBO a “tactical decision,” accuses Dish of collaborating with DOJ to block the Time Warner merger as DOJ prepares for December appeal
Michelle Castillo / CNBC:
ESPN+, available to subscribers for $5/month, will likely cost between $200M and $500M this year, but the goal for Disney is testing how to run an OTT service