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12:05 AM ET, February 5, 2019

Mediagazer

 Top News: 
Sanjana Karanth / HuffPost:
The Washington Post's spend on its Super Bowl ad, reportedly $5.2M, has provoked anger in some quarters, including the Washington-Baltimore News Guild  —  Many are having issues with how much it cost, saying that money could go toward paying journalists.  —  The Washington Post aired …
Philana Patterson / USA Today:
Gannett says its board has unanimously rejected an acquisition offer from Digital First Media, saying that the offer is not credible and undervalues the company  —  Gannett Co. said Monday that its board has unanimously rejected an unsolicited proposal to be acquired by media company MNG Enterprises Inc. …
Matt Donnelly / Variety:
Gwyneth Paltrow's Goop signs deal for docuseries with Netflix and a podcast distribution deal with Delta Airlines, while pausing its quarterly mag  —  - Hollywood PR Trio Launches Reputation-Management Cyber Firm to Vet Celebrities, Corporate Giants  —  Goop, the lifestyle …
Dominic Patten / Deadline:
Early ratings for the 2019 Super Bowl show a decline of 5% YoY, marking a historic 10-year low  —  UPDATE, 2:14 PM: The score for the New England Patriots' win yesterday over the Los Angeles Rams was historically low and so is the viewership for Super Bowl LIII.
Nicole LaPorte / Fast Company:
Speaking at the Television Critics Association's winter gathering, FX CEO criticises Netflix for “not telling you the whole story” about its viewership figures  —  Is You really the smash that Netflix says it is?  What about Sex Education?  Its most public scold says don't believe the hype.
Stewart Clarke / Variety:
Viacom has launched MTV Play, a streaming app for music channel MTV, in the UK targeted at younger viewers and cordcutters; it is priced at £3.99 a month  —  Viacom is going direct-to-consumer, launching an MTV Play app in the U.K. It marks the first time that Viacom …
Discussion: Digiday and The Verge
New York Times:
The Instagram egg account, with 10M+ followers, was started by an advertising professional; a Hulu ad based on the egg debuted Sunday promoting mental health  —  He works in advertising.  —  When Chris Godfrey learned in early January that the record for “likes” on an Instagram post was held …
Tatiana Siegel / Hollywood Reporter:
National Geographic acquires global rights to environmental documentary Sea of Shadows, in deal believed to be the biggest non-fiction acquisition at Sundance  —  The purchase is believed to be the biggest nonfiction acquisition from the 2019 edition of the festival.
Discussion: @tatianasiegel27
Washington Post:
A detailed account of Newseum's financial woes, stemming from large debt, management upheaval, and a lofty vision, despite notable rental and catering revenue  —  A bald eagle named Challenger shot into the sky on that day in April 2008 as the Newseum celebrated the unveiling of its sumptuous building …
 
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 More News: 
John Koblin / New York Times:
With HBO's programming slate growing and streaming competition heating up, HBO will shift some original scripted series to Monday nights starting in May
Discussion: FierceVideo
Julia Craven / HuffPost:
Four reporters share instances when they were asked to use a euphemism instead of “racist” or “racism” in their stories
Discussion: Boing Boing
Freddy Mayhew / Press Gazette:
Beth Rigby has been appointed as political editor at Sky News, replacing Faisal Islam who is leaving to join the BBC as economics editor
David Bauder / Associated Press:
Two parents of Parkland shooting victims have written to Pulitzer judges urging them to award the South Florida Sun Sentinel for coverage of the shooting
 Earlier Picks: 
Ian Parker / New Yorker:
A profile of Dan Mallory, a bestselling novelist and former senior publishing executive who told numerous lies to advance in the book industry
Ian Burrell / The Drum:
The Economist's redesign, its podcasting and documentary efforts, and Open Future initiative are part of a drive to make the magazine seem less inaccessible
Discussion: Talking Biz News