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4:55 PM ET, May 3, 2020

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 Top News: 
Kristen Hare / Poynter:
NYT launches online campaign encouraging people to support their local newsrooms with a searchable database of for- and nonprofit local news orgs in the US  —  The Times marketing team launched a campaign Friday  —  The New York Times marketing team launched a campaign online …
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Columbia Journalism Review:
An overview of the News Ecosystem Mapping Project, which offers researchers a granular look at the local news landscape in NJ to help understand disruption  —  Local journalism has become more important than ever.  Even before the coronavirus pandemic, researchers were seeking new ways …
Maria Bustillos / Columbia Journalism Review:
Media's insistence on false balance in political reporting is part of its role in selling stability and certainty, without which they cannot operate effectively  —  The earliest mention I could find of “false balance” in news reporting appeared in a 1988 Boston Globe article, “TV Manipulation in the '88 Campaign.”
Washington Post:
Profile of Matt Pottinger, a former WSJ reporter who faced intimidation in China and is now shaping Trump's China policy, including pushing “Wuhan virus” label  —  In February, as President Trump was projecting confidence that China's Xi Jinping had the coronavirus under control …
Olivia Nuzzi / New York Magazine:
Trump's press briefings should be seen in full with all of his contradictions and incoherence because quotes in articles only help him articulate his worldview  —  We're committed to keeping our readers informed. … To get to the White House Rose Garden during the pandemic …
Meg James / Los Angeles Times:
LA Times Guild accepts 20% cut in pay and hours for its members for 12 weeks starting May 10, saving the paper $2M+; the guild represents nearly 440 journalists  —  Los Angeles Times' newsroom guild agreed Friday to accept a 20% reduction in pay and hours for its members amid a devastating decline …
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Aaron Freedman / American Prospect:
Five years ago, unions barely existed in digital media, and now 35 digital media brands are unionized; organizing continues amid the pandemic
Pew Research Center:
Pew survey of US adults: national news is major source of info on COVID-19 for 56%, local news for 46%; 50% find it hard to tell what's true about the outbreak  —  Americans continue to pay close attention to news about the coronavirus outbreak both nationally and locally.
Alayna Treene / Axios:
Trump's new press secretary Kayleigh McEnany held the first official White House press briefing since March 11, 2019, and claims “I will never lie to you”  —  President Trump's new press secretary Kayleigh McEnany held her first White House briefing on Friday, the first official press briefing since March 11, 2019.
WARC:
UK ad market to contract 16.7%, from £25.36B in 2019 to £21.13B in 2020; TV ad spend to drop 19.8%, magazines 25.1%, regional news 24.1%, national outlets 20.5%  —  Ten years of continuous ad market growth peaked in 2019 at £25.36bn, but the COVID-19 outbreak will wipe …
Reuters:
Sources: NBCUniversal has reportedly started discussing cost-cutting measures, including significant layoffs across its media and entertainment properties  —  (Reuters) - Comcast Corp (CMCSA.O) owned NBCUniversal is evaluating a significant reduction of staff across its portfolio of media …
Ben Smith / New York Times:
News Corp says David Rhodes, a former Fox News exec and once CBS News president, has been advising News Corp's UK operation, speculating a return to Fox News  —  David Rhodes, a news executive who has held leadership roles at CBS News and Bloomberg, has been advising the media empire's British operation.
Teresa Mioli / Knight Center for Journalism in the Americas:
On World Press Freedom Day, press advocates mark the occasion with online events and social media campaigns focused on journalist security during the pandemic  —  As it has done with most things, the current COVID-19 pandemic has made its mark on the annual celebration of World Press Freedom Day …
 
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 More News: 
Reuters Institute for the Study of Journalism:
Independent News Emergency Relief Coordination, chaired by Reuters Institute, launches to help funders provide relief to independent news orgs amid the pandemic
Dan Kennedy / Media Nation:
Report for America's co-founders explain decision to send journalists to Gannett and McClatchy outlets, saying doing so better serves readers and communities
Bobbie Johnson / MIT Technology Review:
Pandemic conspiracy theories are being spread using Wayback Machine links of content already discredited by fact-checkers and even deleted
 Earlier Picks: 
Mark Di Stefano / @markdistef:
Financial Times media and technology correspondent Mark Di Stefano, who had been suspended for accessing confidential Zoom calls at rival publications, resigns