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9:10 AM ET, December 9, 2020


 Top News: 
Pew Research Center:
Pew: 11% of US adults report using Google News often, and 24% say they use it sometimes; 3% say they get news from Apple News often and 10% do so sometimes  —  One major challenge researchers may encounter in designing surveys about news consumption: Does the U.S. public understand the range …
Michael J. Socolow / Nieman Lab:
Substack isn't a new model for journalism, but it's better than the “tip jar” financing model and might help retrain readers to pay for good journalism  —  Since 2017, Substack has provided aspiring web pundits with a one-stop service for distributing their work and collecting fees from readers.
Nilay Patel / The Verge:
Q&A with Substack CEO Chris Best on why it is not a media company, content moderation, making a reader app for users to easily read their newsletters, and more
Wayne Friedman / MediaPost:
NBC Universal says Peacock, which launched in mid-April, now has 26M subscribers, up from 22M in October, and is seeing strong advertising demand  —  NBCUniversal's Peacock, its advertising video-on-demand streamer, has now climbed to 26 million subscribers and is seeing strong advertising demand.
David Folkenflik / NPR:
Sources: Michael Pack has reassigned acting VOA Director Elez Biberaj and intends to replace him with Robert Reilly, who has criticized Islam and gay rights  —  The Trump appointee who runs the government's overseas broadcasters reassigned the head of the Voice of America on Tuesday as part …
Paul Farhi / Washington Post:
Sources: USAGM head Michael Pack has instructed associates not to discuss the agency's operations, budget, and personnel with Biden's transition team
Sara Fischer / Axios:
Source: Some Spider Studios, one of the largest digital media publishers for parents, will have revenue of $35M this year, including $5M in profit  —  Some Spider Studios, one of the largest digital media publishers for parents, will bring in $35 million in revenue this year …
Dade Hayes / Deadline:
AT&T CEO says HBO Max now has 12.6M subscribers in the US, up from 8.6M at the end of Q3; ~30% of HBO subscribers have exercised their right to access HBO Max  —  HBO Max, which closed the third quarter at 8.6 million activated subscribers in the U.S., has added another four million …
Kim Masters / Hollywood Reporter:
WarnerMedia's decision to debut 2021 films on HBO Max had blindsided creatives and their reps; sources: Warner Bros. COO Carolyn Blackwood came up with the plan
Sara Fischer / Axios:
STAT hit $10M+ in revenue this year, up 66% YoY, plans to grow staff ~40% in 2021, and has 6M MAUs, up from ~1.5M pre-pandemic; ad deal volume rose 33% YoY  —  STAT News is planning a big expansion next year, thanks in part to explosive growth during the COVID-19 pandemic.
Archie Bland / The Guardian:
Ofcom proposes radical shake-up of UK broadcasting rules, including encouraging streaming services like Netflix to provide public service programming  —  Streaming firms could provide public service programming in an increasingly digital world  —  Streaming services, such as Netflix and Now TV …
Discussion: The Independent
Sarah Scire / Nieman Lab:
Scroll, which offers ad-free browsing at 300+ sites, partners with McClatchy to bundle Scroll membership with McClatchy subscriptions at 8 McClatchy news sites  —  A little less than a year after launch, Scroll is partnering with McClatchy to experiment with bundling subscriptions to its ad-free network.
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 More News: 
Kelsey Sutton / Adweek:
AMC Networks' UMC, a streaming service that focuses on Black television and cinema, is rebranding to AllBlk in January
Discussion: Variety and Hollywood Reporter
Karl Bode / VICE:
Senate votes 49-47 to appoint Trump ally Nathan Simington to the FCC for a five-year term, which could mire the FCC in partisan gridlock
Adweek promotes Lisa Granatstein to chief content officer, overseeing editorial and events, and Stephanie Pateric to editor-in-chief
 Earlier Picks: 
Daniel Lippman / Politico:
Aides say Biden's media diet includes the Atlantic, NYT, WaPo, WSJ, Philly Inquirer, Delaware News-Journal; he watches some MSNBC and Fox News, uses Apple News
Sam Kille / Report for America:
Report for America expands to 200+ newsrooms that will host 300+ journalists next year; 33%+ of beats cover communities of color, 50% of outlets are nonprofits
Georg Szalai / Hollywood Reporter:
Howard Stern signs a five-year deal with SiriusXM, which has also licensed his show's archive for seven years
Brian Braiker / Brooklyn Magazine:
Brooklyn Magazine relaunches under EIC Brian Braiker, former Ad Age EIC; Braiker and a partner bought the outlet and The L Magazine from Northside Media Group
Jason Lynch / Adweek:
Nielsen introduces Nielsen One, a video analytics tool that will measure total video consumption across linear and digital platforms, to debut in Q4 2022
Wall Street Journal:
MSNBC names SVP of News Rashida Jones as its next president, the first Black executive to run a major cable news network; Phil Griffin will leave in January
Joshua Benton / Nieman Lab:
After Google's announcement in May that it would start blocking “heavy” ads in Chrome, it is now blocking some ads that publishers sell if they hog resources