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12:05 PM ET, February 11, 2021

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 Top News: 
The Information:
Internal data shows only 11.3M US households regularly watch NBCU's Peacock; sources: NBCU has pitched ViacomCBS about bundling their streaming services  —  As Netflix and Disney cement their leads over an array of rivals in the video-streaming market, top executives at Comcast and its NBCUniversal arm are in a quandary.
Sheila Dang / Reuters:
Kantar: CBS generated a record $545M in ad spending during the Super Bowl, which had a record 57 minutes of ad time  —  (Reuters) - ViacomCBS' CBS network generated a record $545 million in advertising spending during the NFL's Super Bowl LV this past Sunday, according to preliminary estimates from research firm Kantar.
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Jabari Young / CNBC:
Sources: the NFL wants to finalize new TV rights soon; Fox, ViacomCBS, NBC, and ESPN currently pay ~$6B/year total, and DirecTV adds $1.5B for Sunday Ticket  —  - The NFL wants to finalize new TV rights agreements with partners before setting its 2021 salary cap.  — The new pact could reach $100 billion.
Discussion: ProFootballTalk, Thanks:@mattrosoff
Angela Fu / Poynter:
Three Gannett newsrooms in New Jersey have announced they are jointly unionizing and forming the Record Guild, part of the NewsGuild of New York  —  The new union will include the Bergen Record, the Daily Record and the NJ Herald.  —  Three Gannett-owned newsrooms in New Jersey announced Wednesday morning they are jointly unionizing.
Natalie Jarvey / Hollywood Reporter:
LightShed Partners' Rich Greenfield and others have launched a $75M tech and media investment fund and invested in Podchaser and audio startup Slipstream  —  The venture arm has already made investments into startups Podchaser, Slipstream and Antenna Analytics.
Diep Tran / Backstage:
SAG-AFTRA approves an influencer agreement, extending its coverage to anyone who is paid to advertise products via their social media platforms  —  If you make your living as an influencer on TikTok, Instagram, Twitch, or any other social media platform, you will soon have union protection.
Paul W. Valentine / Washington Post:
Larry Flynt, publisher of Hustler magazine and a self-proclaimed First Amendment champion, has died at his home in Los Angeles at 78  —  Larry Flynt, one of America's most notorious pornographers and self-proclaimed champions of First Amendment freedoms, who built his sprawling business interests …
The Information:
Sources: Stir Money, whose software helps video and audio producers, writers, and performers manage their income, raises Series A led by a16z at $100M valuation  —  Andreessen Horowitz recently won a competitive deal to lead the Series A financing of Stir Money, a startup whose software helps video …
Saqib Shah / Engadget:
Google launches Google News Showcase in UK and Argentina, after debuting the service in Australia last week, and says it now has over 450 publications globally  —  Google News Showcase is starting to roll out to more countries worldwide, including the UK and Argentina, on the heels of its Australian launch last week.
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 More News: 
Megan Graham / CNBC:
Shares of ad tech company Viant, which owns Myspace and debuted on Nasdaq, jumped 90% from its initial price after the company raised about $250M in its IPO
New York Times:
Talk radio hosts Rush Limbaugh, Sean Hannity, and others promoted debunked election claims and urged listeners to “fight back” before the Capitol attack
Sara Guaglione / Digiday:
This January, NYT's newsletter The Morning, which launched in May 2020, crossed 1B+ unique opens; readers opened 3.6B+ newsletters from NYT in 2020, up 150% YoY
 Earlier Picks: 
Nathan J. Robinson / Current Affairs:
Editor of Current Affairs magazine Nathan Robinson says Guardian fired him as a columnist for sending a tweet about US military aid to Israel
Manish Singh / TechCrunch:
Twitter says it has suspended 500+ accounts in India for violating rules but has not taken any action on accounts of journalists, activists, and politicians
Erik Wemple / Washington Post:
A closer look at the departure of Donald G. McNeil Jr. from The NYT and the tensions his comments provoked for some students on a NYT-sponsored trip to Peru