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9:05 AM ET, June 24, 2021

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 Top News: 
Lillian Rizzo / Wall Street Journal:
Sources: Peacock had fewer than 10M paid subs as of May; Comcast is considering a deal with ViacomCBS or acquiring Roku as it seeks to become a streaming giant  —  The broadband and cable company, which owns NBCUniversal, sticks with its marriage of content and delivery, though AT&T has reversed course
RELATED:
Catie Keck / The Verge:
NBCUniversal's Peacock app will be available on Fire TV products starting June 24, as part of a deal that will see 15 NBCUniversal apps arrive on Amazon devices  —  It's about time!  —  Nearly a year after Peacock's launch, NBCUniversal's marquee streaming app is finally coming to Fire TV and Fire tablets.
Rick Edmonds / Poynter:
Reuters Institute report: US ranks last among 46 countries for trust in media, with just 29% saying they trust the news; Finland has the highest trust at 65%  —  Just 29% of people surveyed in the U.S. said they trust the news, compared to 45% in Canada and 54% in Brazil.
RELATED:
Amanda Meade / The Guardian:
Survey of 2K+ Australians: 80% haven't read a newspaper or magazine in the past week, 52% say they're interested in news; print readership halved since 2016
Megan Graham / CNBC:
Innovid, an ad tech company focused on connected television, says it is going public via SPAC merger at an implied valuation of around $1.3B  —  - Innovid, a 14-year-old ad tech company focused on connected television, plans to go public via a merger with a publicly traded special purpose acquisition company.
Discussion: AdExchanger, Ad Age and @megancgraham
Brian Steinberg / Variety:
Open AP and AT&T's Xandr, once seen as staunch rivals, strike a strategic data alliance that would let Xandr clients use Open AP's defined audience segments  —  Open AP and AT&T's Xandr were once seen as staunch rivals.  Indeed, WarnerMedia, one of Open AP's founders …
Joe Flint / Wall Street Journal:
NFL says it is exploring options for its media properties, including selling stakes to strategic partners, but insists it will maintain control  —  Football league hires Goldman Sachs to aid in hunt for potential partnerships  —  The National Football League is exploring options …
EJ Dickson / Rolling Stone:
Profile of David Dobrik, a YouTuber notorious for goofy pranks who earned an estimated $15.5M in 2020, and is now under fire for turning trauma into content  —  The leader of the Vlog Squad built an empire on goofy pranks and wild stunts.  Now he's under fire for turning trauma into content.
Sara Guaglione / Digiday:
Nielsen: those who listen to a podcast one to three times per month now make up nearly half of all listeners; comedy and news are the biggest podcast genres  —  “Light” podcast listeners — or those that listen to a podcast one to three times a month — now make up nearly half of podcast listeners …
Bloomberg:
A look at venture units at ITV and Channel 4 that trade TV ads for startup equity; Channel 4 launched its fund in 2015, holding and exiting a Pinterest stake  —  For the better part of a decade, consumer-focused tech startups have followed a time-tested recipe for success …
 
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 More News: 
Katie Deighton / Wall Street Journal:
Airlines are retiring their in-flight magazines globally, citing digital entertainment and claiming removing the heavy magazines reduces carbon emissions
J. Clara Chan / Hollywood Reporter:
Fuse Media launches Fuse+, a streaming service that is aimed at underrepresented millennial and Gen Z audiences and costs $1.99 a month or $19.99 annually
Discussion: The Verge and Axios
Caitlin Moscatello / New York Magazine:
A 2019 lawsuit by five women anchors at NY1 and sources detail a toxic workplace at the station, driven by prominent anchors like Pat Kiernan and Jamie Stelter
 Earlier Picks: 
New York Times:
Apple Daily says it will cease operations, with online and print editions ending today, after Chinese police froze its accounts and arrested executives