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1:30 PM ET, July 23, 2021

Mediagazer

 Top News: 
Ingrid Lunden / TechCrunch:
Taboola says it is buying retail- and e-commerce-focused ad network Connexity for $800M in cash and stock  —  Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further …
Chris Krewson / LION Publishers:
As local newspapers like Chicago Tribune die, digital ecosystems that unbundle legacy newsrooms have the potential to truly reflect and serve their communities  —  Digital newsrooms are having a moment — but they're not “replacing” something.  They're creating something new, which could do much more.
Matthew Gault / VICE:
Old stories on news sites including WaPo were displaying embedded porn videos after the domain for the defunct video service Vidme was bought by a porn company  —  Stories on major news sites like ‘The Washington Post,’ and ‘New York Magazine’ currently have porn embedded in them.
Los Angeles Times:
LA Times names Shani Hilton to a newly created role, managing editor for new initiatives; she'll oversee podcasts and video and foster newsroom experimentation  —  Shani Hilton has been appointed to the newly created role of managing editor for new initiatives at the Los Angeles Times, effective immediately.
Mike Juang / Ad Age:
NBCU is adopting the Ad-ID identifier, which helps reduce ad repetition and separate competitors' ads by assigning a trackable code to each ad  —  Collaboration between 4A's and ANA expands on existing work on broadcaster's Peacock streaming service  —  NBCUniversal is looking to clean …
Discussion: MediaPost, FierceVideo, Beet.TV and Adweek
Sam Kille / Rebuild Local News:
Senators introduce Local Journalism Sustainability Act, which would offer tax credits to news consumers, local outlets, and SMEs to advertise in local outlets  —  Rebuild Local News, a coalition representing more than 3,000 local newsrooms, funders of local journalism, and civil society …
eMarketer:
Influencer marketing spending in the US is set to grow more than 30% this year and exceed $3B  —  Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone.  According to our inaugural forecast on US influencer marketing spending …
Discussion: musically.com
Tiffany Hsu / New York Times:
How companies have updated their Olympics ad campaign strategies over the last year, including United, which won't advertise on linear TV  —  Companies have spent more than $1 billion on ads timed to the Tokyo Games, which will take place in empty arenas as the pandemic lingers.
Oliver Darcy / CNN:
WaPo reporter Felicia Sonmez sues WaPo, Marty Baron, and other editors, claiming she faced discrimination after disclosing she was a sexual assault victim  —  New York (CNN Business)A reporter at The Washington Post filed a lawsuit Thursday against the newspaper, its former top editor …
Jordan Novet / CNBC:
Twitter beats with Q2 revenue of $1.19B, up 74% YoY, vs $1.07B est., ad revenue of $1.05B, up 87% YoY, and mDAUs of 206M, up 11% YoY; stock is up 8%+  —  - Twitter's revenue growth accelerated and surpassed analysts' expectations.  — The social-media company introduced its first subscription service in the quarter.
Kate Kaye / Digiday:
After a delay, Facebook says it is starting a brand safety audit by industry body MRC, set to complete by the end of 2021; Twitter has started the audit process  —  Pressure from President Joe Biden, regulators and advertisers is building on tech platforms to do more to mitigate extremist, violent and illegal content on their sites.
Discussion: @katekayereports and Twitter
Todd Spangler / Variety:
AT&T Q2: HBO Max and HBO have 67.5M subscribers, up 12M YoY; HBO Max subscription revenue grew 39% YoY to $2B; WarnerMedia income fell 11.3% YoY to $1.7B  —  For the second quarter of 2021, the company reported a net gain of 2.8 million total domestic HBO Max and HBO subscribers …
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Cynthia Littleton / Variety:
Jason Kilar says Warner Bros. will produce at least 10 movies exclusively for HBO Max in 2022
 
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 More News: 
Salvador Rodriguez / CNBC:
Snap Q2: revenue of $982M, up 116% YoY, DAUs up 23% YoY to 293M, and net loss shrunk 53% YoY to $152M; stock is up 13%+ after hours
 Earlier Picks: 
Kat Stoeffel / Bustle:
Profile of Call Her Daddy podcast host Alex Cooper, who left Barstool Sports for an exclusive Spotify deal that reportedly pays $60M over three years