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9:10 AM ET, September 27, 2021


 Top News: 
Ben Smith / New York Times:
Sources: Ozy Media co-founder Samir Rao impersonated a YouTube exec on a Goldman Sachs call ahead of a $40M deal; Rao is back at Ozy after time off  —  The digital media company has raised eyebrows for its claims about its audience size for years.  Then came the strange voice on the phone.
Todd Spangler / Variety:
YouTube says it will cut YouTube TV's fee by $10/month and drop NBCUniversal channels if it can't reach a deal with NBCU by September 30  —  Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks …
Joe Pompeo / Vanity Fair:
A look at NYT's trust-and-innovation project, one of several newsroom initiatives unfolding amid speculation over who will succeed Executive Editor Dean Baquet  —  On a mission for 10 million paying customers, the paper has formed a new team to help ensure confidence in its journalism …
Wall Street Journal:
Spotify begins a campaign to win more advertisers, rebranding its ad business as Spotify Advertising, focusing on SMBs, and expanding its podcast marketplace  —  The audiostreaming company wants to appeal to new advertisers and publishers in a new campaign titled “All Ears on You”
Discussion: @sjgoldstein
Sara Guaglione / Digiday:
Axios Local says it is planning to expand into 11 new markets by Q3 2022, for a total of 23, and its 14 newsletters have about 400K subscribers  —  Axios is popping up local news-focused newsletters across the country, with ambitious plans to be in 23 markets in 2022.
Sarah Scire / Nieman Lab:
The Mississippi Free Press, a nonprofit committed to solutions-based journalism that launched in March 2020, had little choice but to focus on the pandemic  —  On the Mississippi Free Press' birthday, publisher Kimberly Griffin headlined her summary of what the new nonprofit news organization …
Ruth Reader / Fast Company:
GoodRx debuts GoodRx Health, a site with a 50-person editorial team aiming to give better answers to the most googled health questions than sites like WebMD  —  Cheap prescription-drugs platform GoodRx is getting into the content business.  The company is debuting GoodRx Health …
Gilad Edelman / Wired:
The social media industry needs its own version of journalism's firewall to shield safety, moderation, and enforcement decisions from execs focused on growth  —  Government regulation will never fix everything wrong with online discourse.  The industry needs to develop professional norms—just as journalism once did.
Geoff Dembicki / VICE:
News Corp. has documented its carbon emissions cuts and climate-change risk mitigation since 2006, even as many of its outlets deny the phenomenon  —  Murdoch's News Corp has spent the past 15 years mitigating its own climate risk while giving media outlets like Fox News carte blanche to deny climate change altogether.
Nicholas Dawes / @nicdawes:
Charlie Warzel / Galaxy Brain:
Q&A with Gizmodo reporter Shoshana Wodinksy, on covering online advertising and data privacy issues and why adtech is dense and dull on purpose  —  This is the longest Q&A I've ever done here on Galaxy Brain.  There's quite a bit, here.  But I think it's worth the read.  Let me explain why.
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 More News: 
Russell Contreras / Axios:
US GAO: ~11% of workers in the media industry and ~8% of workers in newspapers and publishing were Hispanic from 2014-2019, vs. 18% of the total US workforce
Robyn Vinter / The Guardian:
UK's Channel 4 and its sister channels were down for more than an hour during prime time on Saturday evening because of a technical problem
Kif Leswing / CNBC:
Production crew union says Apple claimed less than 20M TV+ subscribers in the US and Canada as of July 1, allowing Apple to pay workers lower rates
Joan E. Solsman / CNET:
A look at Tudum, the Netflix promotional event streaming on YouTube, Twitter, Twitch, and Facebook at noon ET Saturday, and on local YouTube channels worldwide
Oscar Schwartz / New York Times:
Guardian Australia is limiting the kinds of stories it posts on Facebook, after Australia's High Court ruled Pages owners can be liable for comments under posts
 Earlier Picks: 
Eriq Gardner / Hollywood Reporter:
Disney's Marvel is suing the heirs of Stan Lee, Steve Ditko, and Gene Colan as it tries to keep full control of Avengers characters under US copyright law
Annie Kelly / The Guardian:
Profile of Rukhshana Media founder Zahra Joya, who was airlifted out of Kabul by the UK and says she will keep running the news agency for Afghan women