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1:55 PM ET, September 27, 2021


 Top News: 
Ben Smith / New York Times:
Sources: Ozy Media co-founder Samir Rao impersonated a YouTube exec on a Goldman Sachs call ahead of a $40M deal; Rao is back at Ozy after time off  —  The digital media company has raised eyebrows for its claims about its audience size for years.  Then came the strange voice on the phone.
Todd Spangler / Variety:
YouTube says it will cut YouTube TV's fee by $10/month and drop NBCUniversal channels if it can't reach a deal with NBCU by September 30  —  Another carriage fight has burst into public view: NBCUniversal on Sunday said it was notifying customers with YouTube TV that more than 14 of its networks …
Todd Spangler / Variety:
TikTok says it now has 1B MAUs  —  TikTok says it has crossed a key milestone: The social video app claims it now counts more than 1 billion monthly active users.  —  TikTok is the successor to, the short-form video app that was acquired by Chinese internet giant ByteDance in 2017 …
The New York Times Company:
NYT launches The New York Times Corps, a talent pipeline program for early-college students to receive career guidance from journalists over a multi-year period  —  The New York Times is launching a first-of-its-kind talent pipeline program for early-college students to receive career guidance …
Travis Bernard / TechCrunch:
TechCrunch renames its membership product to TechCrunch+ and says it plans to expand it to most major startup ecosystems in the world next quarter  —  Extra Crunch has a new name  —  We're changing the name of our membership product to TechCrunch+.  We're doing so for a few reasons …
Discussion: @travisbernard
Wall Street Journal:
Spotify begins a campaign to win more advertisers, rebranding its ad business as Spotify Advertising, focusing on SMBs, and expanding its podcast marketplace  —  The audiostreaming company wants to appeal to new advertisers and publishers in a new campaign titled “All Ears on You”
Discussion: TechCrunch and @sjgoldstein
Joe Pompeo / Vanity Fair:
A look at NYT's trust-and-innovation project, one of several newsroom initiatives unfolding amid speculation over who will succeed Executive Editor Dean Baquet  —  On a mission for 10 million paying customers, the paper has formed a new team to help ensure confidence in its journalism …
Sarah Scire / Nieman Lab:
The Mississippi Free Press, a nonprofit committed to solutions-based journalism that launched in March 2020, had little choice but to focus on the pandemic  —  On the Mississippi Free Press' birthday, publisher Kimberly Griffin headlined her summary of what the new nonprofit news organization …
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 More News: 
Geoff Dembicki / VICE:
News Corp. has documented its carbon emissions cuts and climate-change risk mitigation since 2006, even as many of its outlets deny the phenomenon
Russell Contreras / Axios:
US GAO: ~11% of workers in the media industry and ~8% of workers in newspapers and publishing were Hispanic from 2014-2019, vs. 18% of the total US workforce
Ruth Reader / Fast Company:
GoodRx debuts GoodRx Health, a site with a 50-person editorial team aiming to give better answers to the most googled health questions than sites like WebMD
Charlie Warzel / Galaxy Brain:
Q&A with Gizmodo reporter Shoshana Wodinksy, on covering online advertising and data privacy issues and why adtech is dense and dull on purpose
Robyn Vinter / The Guardian:
UK's Channel 4 and its sister channels were down for more than an hour during prime time on Saturday evening because of a technical problem
Gilad Edelman / Wired:
The social media industry needs its own version of journalism's firewall to shield safety, moderation, and enforcement decisions from execs focused on growth
 Earlier Picks: 
Kif Leswing / CNBC:
Production crew union says Apple claimed less than 20M TV+ subscribers in the US and Canada as of July 1, allowing Apple to pay workers lower rates
Joan E. Solsman / CNET:
A look at Tudum, the Netflix promotional event streaming on YouTube, Twitter, Twitch, and Facebook at noon ET Saturday, and on local YouTube channels worldwide
Eriq Gardner / Hollywood Reporter:
Disney's Marvel is suing the heirs of Stan Lee, Steve Ditko, and Gene Colan as it tries to keep full control of Avengers characters under US copyright law
Nicholas Dawes / @nicdawes:
[Thread] Jere Hester, founding EIC of The City in NYC, is leaving to return to CUNY's journalism school; the site is searching for a replacement