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2:10 PM ET, November 2, 2021

Mediagazer

 Top News: 
Sara Fischer / Axios:
The Atlantic is rolling out its new newsletter program with nine contracted writers, including Charlie Warzel, which will be free until the end of the month  —  The Atlantic on Tuesday will roll out its new newsletter program with nine contracted writers, including Charlie Warzel, Molly Jong-Fast and Nicole Chung.
RELATED:
Charlie Warzel / Galaxy Brain:
Charlie Warzel on his time on Substack, where he had 16K subscribers and 1.4K paid subs: he wasn't niche enough, didn't do enough “grievance blogging”, and more  —  (Not going to the metaverse...yet)  —  Before I get extra self-indulgent, I'll lead with the news.
Kayleigh Barber / Digiday:
Sports publishers make millions on deals with sports betting companies but should remain cautious, as sportsbooks turn into competitors and consolidation looms  —  The relationships between sports publishers and sports betting companies are increasingly common and the outcome for media companies …
RELATED:
The Information:
Sources: FanDuel and DraftKings are among the companies that submitted bids to buy The Athletic, which is seeking a $750M+ valuation  —  Fantasy and sports betting providers, FanDuel and DraftKings, are among a number of companies that have submitted bids to buy sports news site The Athletic …
Sarah Perez / TechCrunch:
Netflix rolls out its exclusive mobile games globally to the Play Store and plans to feature them in its Android app starting this week  —  After early tests in select markets, Netflix announced today its debut lineup of exclusive mobile games will begin rolling out to all members globally on Android devices, starting this week.
Committee to Protect Journalists:
CPJ, RSF, and FPU establish the People's Tribunal on the Murder of Journalists, a six-month initiative that starts today and will feature three case hearings  —  In an unprecedented effort to achieve justice in the killing of journalists, three leading press freedom groups have launched …
Dan Taylor / Tech.eu:
Permutive, whose ad platform lets publishers deliver personalized ads in a privacy-safe manner, raises a $75M Series C led by SoftBank Vision Fund 2  —  London's Permutive has raised $75 million in a Series C round.  The eight-year-old company specialises in providing publishers and advertisers …
Axios:
Memo: Axios raised a Series D that values it at $430M with ~$85M in revenue in 2021; memo: Punchbowl to make $10M+ in revenue in 2021, $1M+ from subscriptions  —  D.C.-based media companies that have enjoyed a robust advocacy and corporate social responsibility ad market in the wake of the pandemic are seeing valuations rise.
New York Times:
DOJ sues to stop Penguin Random House from acquiring Simon & Schuster, citing potential harm not only to consumers but to authors too  —  The Biden administration's rejection of the proposed publishing merger reflects a changing atmosphere in Washington toward consolidation.
Helen Davidson / The Guardian:
Foreign Correspondents Club of China calls for transparency from China's Olympics committee, saying reporters have been denied access, followed, and harassed  —  Chinese authorities have been accused of “continuously stymying” attempts by foreign media to cover the Winter Olympics …
Lucas Shaw / Bloomberg:
With Spotify on pace to cross $1B in ad sales this year, a look at its growing ambitions in advertising and its plans to become the YouTube of podcasting  —  Millions of people watch videos of Joe Rogan's podcast.  They used to do that on YouTube, where Rogan posted full episodes.
 
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 Featured Newsletter: 
Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
John Koblin / New York Times:
Viewership for Impeachment: American Crime Story, not on streaming services due to a 2016 Netflix deal, shows how cord cutting changed the cultural conversation
Jim Waterson / The Guardian:
UK relaunches the Ofcom chair recruitment process after tweaking the job description and interviewer lineup to favor a confrontational candidate like Paul Dacre
 Earlier Picks: 
David Bloom / Forbes:
Tubular Labs launches Gross Ratings Points metrics of creators with 1M+ views/month on YouTube and Facebook, in the US, UK, Brazil, France, Mexico, and Germany
Discussion: MediaPost and nexttv.com
Brodie Fenlon / CBC News:
CBC says it will keep Facebook comments closed on news posts, after turning them off in June and finding it improved the well-being of staff
Emma Roth / The Verge:
Pinterest to launch a Pinterest TV shoppable live series on November 8, with weekday episodes airing in its app, featuring some of its top creators