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2:00 PM ET, May 17, 2022

Mediagazer

 Top News: 
Brian Steinberg / Variety:
Sources: Disney will not accept ads about alcohol, politics, or rival studios on the ad-supported tier of Disney+  —  Not every marketer is likely to get its commercials on a new ad-supported version of Disney+.  —  The popular streaming service — home to Marvel movies, the “Star Wars” …
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Wall Street Journal:
Disney says the ad-supported tier of Disney+ will carry four minutes of commercials per hour, on par with what HBO Max promised and nearly half of what Hulu has  —  Total ad load to be limited to four minutes an hour; preschool children won't see any ads  —  Walt Disney Co. DIS 1.99%▲ …
Joshua Benton / Nieman Lab:
Analysis of top Facebook posts from 9 US local TV stations: only 9.9% had video, community stories were popular, sports posts performed below average, and more  —  In a typical American city, the local daily newspaper is the outlet producing the most news day after day.
Sara Fischer / Axios:
Kevin Mayer and Tom Staggs' Candle Media acquires ATTN:, a profitable digital content publisher focused on social change content, sources say for $150M  —  It gives Candle access to a brand that has expertise in reaching a younger, socially-active audience.
Bill Curry / Globe and Mail:
Google says Canada's proposed Online News Act amounts to a “link tax” that would “break” its search engine; Google made similar claims against Australia's code  —  Google is ramping up its opposition to the federal government's Online News Act, warning the proposed new law would …
New York Times:
Paradise Media sells literary magazine The Believer to its original owner McSweeney's at a “meaningful” loss, after a fan backlash over clickbait content  —  The magazine, bought by a marketing company, briefly hosted clickbait content.  Scandal ensued.
Ezra Marcus / New York Times:
An in-depth look at OnlyFans agencies, which manage hundreds of models' accounts and use teams of ghostwriters to chat with subscribers in private messages  —  Clever marketers have figured out how easy it is to simulate online intimacy at scale, ventriloquizing alluring models with cheap, offshore labor.
Jeremy Fuster / The Wrap:
SEC filing: in Q1, Warren Buffett acquired a $2.6B stake in Paramount via Berkshire Hathaway, his third stake in a streaming company along with Apple and Amazon  —  Warren Buffett's holding company Berkshire Hathaway has bought $2.6 billion in stocks for Paramount Global …
 
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 Featured Newsletter: 
Toolkits:
75% of large subscription publishers offer discounted trials  —  The majority of large publishers with digital subscription products are currently offering discounted trials to help drive new subscriber acquisition, according to Toolkits research.
 
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 More News: 
Dave Boucher / Detroit Free Press:
Michigan enacts laws requiring newspapers to post public notices online in a manner that is free for everyone; local governments pay for notices in print
Alexander Lee / Digiday:
Current and former staffers detail how Enthusiast Gaming gut esports news site Upcomer after acquiring it in 2021, laying off 11 of 26 full-time staff in March
Todd Spangler / Variety:
Snap head of originals Vanessa Guthrie plans to leave at the end of June 2022, to be replaced by Snap Originals production head Anjuli Millan
Discussion: Tubefilter
Katie Kilkenny / Hollywood Reporter:
Writers Guild's CBS News Union ratifies a new three-year agreement, with 2% minimum wage increases for staffers, more severance pay for long-term staffers, more
Discussion: Deadline
 Earlier Picks: 
Andreas Wiseman / Deadline:
Deadline says it won't publish an interview with Cannes head Thierry Frémaux, after the festival demanded copy approval and removed answers about diversity
Lucas Shaw / Bloomberg:
Source: Netflix executives met with major theater chains to test releasing movies with a longer window, likely 45 days, in thousands of theaters later in 2022
New York Times:
As the TV industry prepares to pitch advertisers in-person at upfronts for the first time in three years, a look at how the entertainment industry has changed