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2:15 PM ET, November 12, 2022

Mediagazer

 Top News: 
Alex Sherman / CNBC:
Elizabeth Lopatto / The Verge:
Twitter reactivates its gray “Official” badge for select brands and outlets, after a wave of impersonations, hoaxing, and other chaos by purchased blue checks  —  Okay, so Twitter broke its own verification system by making the blue check — previously a signal that the account …
RELATED:
Washington Post:
Internal note: Twitter temporarily disabled signing up for Twitter Blue to “help address impersonation issues” affecting brands, politicians, and celebrities  —  Twitter accounts impersonating celebrities and politicians spread on the site after the company rolled out paid check marks.
Bloomberg:
Sources: Twitter's head of ad sales Robin Wheeler resigned, but Musk convinced her to stay; head of Trust & Safety Yoel Roth confirmed his resignation  —  Elon Musk, in his first address to Twitter Inc. employees since purchasing the company for $44 billion, said that bankruptcy …
Michael Luciano / Mediaite:
Twitter marked a Mediaite article critical of Elon Musk as “potentially spammy” on Friday, and diverted users to a warning page saying the URL may be “unsafe”  —  Twitter deemed a Mediaite article that is critical of the company's new owner Elon Musk as “potentially spammy” …
Mia Sato / The Verge:
Memo: Omnicom, one of the world's biggest ad firms, recommends its clients like Apple, PepsiCo, and others “pause activity on Twitter”, citing brand safety risk  —  Omnicom, one of the world's biggest ad firms, representing brands like McDonald's, Apple, and Pepsico …
RELATED:
Garett Sloane / Ad Age:
NBCUniversal Ad and Partnerships Chair Linda Yaccarino says “there is no surrogate for Twitter” and Elon Musk can learn advertising: “I think we can teach him”
The New York Times Company:
The New York Times hires Axios national political reporter Jonathan Swan for its politics team, describing him as “a gifted, dogged, and high-impact reporter”  —  The political reporter is joining the Politics team at The Times.  Read more in this note from Politics Editor David Halbfinger …
Parker Herren / Ad Age:
A letter by The Media Rating Council to its clients shows it has voted to continue the September 2021 suspension of Nielsen's accreditation status  —  An MRC audit committee voted on the status of the measurement behemoth  —  The Media Rating Council has voted to continue its suspension …
Discussion: Variety and @tvgrimreaper
Margaret Sullivan / Media Maelstrom:
Margaret Sullivan, Washington Post's former media critic, launches Media Maelstrom, a Substack newsletter about “what's wrong with the press and how to fix it”  —  Coming soon This is Media Maelstrom, a newsletter about what's wrong with the press and how to fix it.
Theodore Schleifer / Puck:
Sam Bankman-Fried invested in several nonprofit and for-profit newsrooms over the last year, including Semafor, The Intercept, ProPublica, and Vox  —  The Bankman-Fried industrial complex is imploding, with massive turmoil brewing for the donor who was seen as the Democratic Party's next great hope.
Adrienne LaFrance / The Atlantic:
Elon Musk tries, unconvincingly, to portray Twitter as a town square, as he seeks ways to monetize civic participation and control what people say for laughs  —  Recently, comedy clubs have begun doing this thing that seemed, when I first encountered it, both wildly hypocritical and more than a little sad.
Mark Stenberg / Adweek:
Internal messages: Insider EIC Matthew Turner says plans to bring the work of ~60 writers in front of the outlet's paywall have been held up by union bargaining  —  The business and culture publisher Insider has hit a roadblock in its plan to place more editorial content in front of its paywall …
Discussion: Talking Biz News
 
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 More News: 
Jason Del Rey / Vox:
How Amazon's shopping experience, saturated with ads, impacts sellers and consumers, as its 2022 ad revenue surpassed revenue from Prime and other subscriptions
PBS NewsHour:
PBS NewsHour anchor and managing editor Judy Woodruff announces plans to step down on December 30 and begin a two-year project on US political divisions
Louise Matsakis / Semafor:
TikTok quietly started testing its livestreaming e-commerce feature TikTok Shop in the US this week; source: TikTok invited select US businesses to participate
Paul Sawers / TechCrunch:
Thomson Reuters plans to acquire Irvine-based tax automation software company SurePrep for $500M in cash, and expects the deal to close in Q1 2023
Discussion: Thomson Reuters and SurePrep
 Earlier Picks: 
Dan Froomkin / Press Watch:
Some reporters and columnists kept predicting a major Republican victory in the 2022 midterms but their analysis was wrong due to long-held preconceived notions
Peter White / Deadline:
Netflix announces that its first-ever live, global streaming event will be a Chris Rock comedy special aired in early 2023