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7:50 AM ET, January 9, 2023

Mediagazer

 Top News: 
Max Tani / Semafor:
A look at Punchbowl News' relationship with Kevin McCarthy, as its newsletters and Jake Sherman's Twitter helped drive the narrative around the race for Speaker  —  The crazy fracas on Capitol Hill Friday night had a few winners: C-SPAN, of course; the right-wing House Freedom Caucus …
Katy Waldman / New Yorker:
Sara Guaglione / Digiday:
An analysis of US publishers' self-reported employee diversity data from 2020 to 2022: media businesses are slowly getting less white and less male-dominated  —  This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year.
Bloomberg:
Sources: Twitter cuts staff in its already diminished trust and safety team handling global content moderation and in a unit for hate speech and harassment  —  Twitter Inc., under new owner Elon Musk, has made deeper cuts into its already radically diminished trust and safety team handling …
Karen Hao / Wall Street Journal:
Alex Kantrowitz / Big Technology:
The economic downturn is hurting the creator economy, one of the most-hyped sectors of the past decade, in particular since its middle class hasn't yet emerged  —  We're seeing the truth about one of the most-hyped sectors of the past decade.  —  After years of hype, the Creator Economy is slamming into reality.
Eric Ducker / New York Times:
A look at music trailerization, the practice of reworking existing tracks to maximize their impact in TV and movie previews  —  Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews.
Shaad D'Souza / The Guardian:
Designers for major tours, including Lady Gaga's Chromatica Ball and Lorde's Solar Power, discuss creating social media-friendly sets and other considerations  —  From Lorde to Rosalía, today's biggest stars deliver shows that seem precision-engineered for social media.
William Turvill / Press Gazette:
A look at the expansion of British news outlets into the US, looking for more ad revenue per user and a larger audience to compensate for years of print decline  —  More British news brands are targeting American growth.  —  The United States has the largest and best resourced news industry in the English-speaking world.
Austin Karp / Sports Business Journal:
Sports accounted for 94 of the 100 most-watched US telecasts in 2022, of which a record 82 were NFL games; no scripted show made the top 100 for the second year  —  Sports continued to show why they are the most valuable programming on television in 2022, making another strong statement …
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Roxanna Asgarian / The Texas Tribune:
In January, a US appeals court will weigh a citizen journalist's First Amendment rights against qualified immunity, which shields public officials from lawsuits  —  Priscilla Villarreal was arrested over her Facebook postings.  In a rare proceeding, the entire 5th U.S. Circuit Court of Appeals …
David Satin / The Streamable:
Some doubt YouTube will get its money's worth from its $2B NFL Sunday Ticket deal; one analyst estimates YouTube TV will need 4.5M new subscribers to break even  —  NFL fans across the country rejoiced when it was announced that Alphabet Inc. had acquired the rights to the league's …
 
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 More News: 
Andy Maxwell / TorrentFreak:
A US judge partly grants a summary judgment in YouTube's favor in a 2020 class action copyright lawsuit filed by musician Maria Schneider, as the case continues
Discussion: ScreenRant and 901am
Matt Tamanini / The Streamable:
fuboTV raises its subscription prices by $5 to $75/month for the Pro plan and $85/month for the Elite plan, the company's second increase in eight months
Daniel Frankel / Next TV:
Amazon Prime Video averaged 9.6M viewers for its first season as the exclusive rights holder of the NFL's Thursday Night Football, down 41% from 2021's average
 Earlier Picks: 
Geoffrey A. Fowler / Washington Post:
Twitter verified a Washington Post columnist's fake US Senator Ed Markey account, after Elon Musk said “all verified accounts will be manually authenticated”