Mediagazer: A database on ad platform Xandr containing 650K “audience segments” reveals how data brokers classify consumers by surveilling their online and offline activity (The Markup)

7:35 PM ET, June 9, 2023

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The Markup:

A database on ad platform Xandr containing 650K “audience segments” reveals how data brokers classify consumers by surveilling their online and offline activity — A spreadsheet on ad platform Xandr's website revealed a massive collection of “audience segments” …

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Chris Roush / Talking Biz News:

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Elsa Keslassy / Variety:

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Nicola Agius / Search Engine Land:

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Lesley Goldberg / The Hollywood Reporter:

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Ginia Bellafante / New York Times:

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Reuters:

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