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1:30 PM ET, August 10, 2023

Mediagazer

 Top News: 
Rohan Goswami / CNBC:
In an interview, Linda Yaccarino says X is “close” to break-even and that advertisers including Coca-Cola and Visa have returned under her leadership  —  WATCH NOW  —  X Corp. CEO Linda Yaccarino told CNBC that she has “autonomy” under owner Elon Musk in an interview Thursday …
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Nicola Agius / Search Engine Land:
X unveils Sensitivity Settings and Enhanced Blocklist to boost brand safety and control for advertisers, rolling out over the next few weeks in the Ads Manager  —  The new tools give marketers more say over ad placement.  —  X, formerly known as Twitter, has launched two new features …
Hannah Murphy / Financial Times:
X CEO Linda Yaccarino reinstates the company's “client council”, an invite-only group of marketing and ad executives whose members have not yet been decided  —  New CEO tries to mend fences with brands after Elon Musk took over platform formerly known as Twitter
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Scott Mendelson / The Wrap:
Bob Iger says Disney is expecting content spending in 2023 to be $27B, about $3B lower than previously guided, in part due to the Hollywood strikes  —  The company had previously expected to spend $30 billion this year  —  Walt Disney is cutting its content budget for the year by $3 billion …
Todd Spangler / Variety:
Disney plans to raise US prices of Disney+ Premium, Hulu without ads, and ESPN+, and expand Disney+ ad plans to Canada and nine European countries this fall
Adam Chitwood / The Wrap:
Bob Iger says that Disney is “actively exploring ways to address account sharing” and the company “will roll out tactics to drive monetization sometime in 2024”
Katie Robertson / New York Times:
Michael Schneider / Variety:
Fox and the Television Academy push back the Emmy Awards to January 15, 2024 from September 18, 2023 in response to the ongoing WGA and SAG-AFTRA strikes  —  The Emmys officially have a new date: Fox and the Television Academy were set to announce this morning that the 75th Emmy Awards will shift to Monday …
Etan Vlessing / The Hollywood Reporter:
Lionsgate delays the planned split of Lionsgate and Starz to the first quarter of 2024, citing the eOne deal, Hollywood strikes, and a “disruptive marketplace”  —  The Hollywood giant, led by CEO Jon Feltheimer, has pushed the timing for a spin off of its studio business …
Discussion: The Streamable, The Wrap and Deadline
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David Hellier / Bloomberg:
Source: Saudi Pro Football League has made TV deals in 130 territories, including with Fox and DAZN, which paid ~$500K/year; 2022/23 global rights made $710K  —  The Saudi Pro Football League has secured a network of deals to broadcast games featuring superstars such as Cristiano Ronaldo and Karim Benzema around the world.
Patrick Coffee / Wall Street Journal:
Lyft begins serving in-app ads to riders when they match with a driver, as they wait for rides, and during their trips, and plans to add video ads later in 2023  —  The ride-sharing company and its larger rival, Uber, are racing to build significant ad operations
Georg Szalai / Hollywood Reporter:
Indian regulators approve the proposed merger between Sony India and Zee Entertainment, first unveiled in 2021, which will create a media powerhouse  —  The mega-deal has run into various hurdles since being unveiled in 2021. … It would bring together linear TV networks, digital businesses …
Discussion: Bloomberg, Variety, Zee News and Deadline
Bron Maher / Press Gazette:
David Folkenflik / NPR:
Former Fox exec Preston Padden has joined a small band of vocal critics urging the FCC to deny Fox's renewal of its license to operate Fox 29 in Philadelphia  —  Preston Padden joined the Fox broadcast network a few years after its launch and helped founder Rupert Murdoch make it viable.
Alex Weprin / Hollywood Reporter:
Filing: Dave Portnoy acquired Barstool Sports for $1 from Penn Entertainment, which says it expects to record a loss of between $800M and $850M on the deal  —  Penn Entertainment estimates that it will take a loss of as much as $850 million on Barstool.  —  Just how much did Dave Portnoy pay …
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 More News: 
Sara Guaglione / Digiday:
Podcast revenue at iHeartMedia, Spotify, and Acast grew between 12% and 31% YoY in Q2; PwC projects total podcast ad revenue to grow 25% YoY to $2.28B in 2023
Discussion: Adweek and Podnews
Thomas Germain / Gizmodo:
CNET is deleting older posts, calling such cuts a best practice for sites “primarily driven by SEO traffic”; Google says purging to improve SEO is “not a thing”
 Earlier Picks: 
Mathew Ingram / Columbia Journalism Review:
Q&A with Mark Rasch, a lawyer for Tim Burke, whose PCs and equipment were seized in a probe of Fox News video leaks, on the case's implications for journalists
Yuvraj Malik / Reuters:
The world's largest news media organizations sign an open letter calling for a framework to “collectively negotiate” use of their IP with AI model operators
Discussion: The Verge
Steven Waldman / The Atlantic:
Funding US local news, which could mean ~$1.5B per year to sustain 25K local reporter positions, would more than pay for itself and “save American democracy”