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3:35 PM ET, August 10, 2023

Mediagazer

 Top News: 
Rohan Goswami / CNBC:
In an interview, Linda Yaccarino says X is “close” to break-even and that advertisers including Coca-Cola and Visa have returned under her leadership  —  WATCH NOW  —  X Corp. CEO Linda Yaccarino told CNBC that she has “autonomy” under owner Elon Musk in an interview Thursday …
RELATED:
Nicola Agius / Search Engine Land:
X unveils Sensitivity Settings and Enhanced Blocklist to boost brand safety and control for advertisers, rolling out over the next few weeks in X Ads Manager  —  The new tools give marketers more say over ad placement.  —  X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers.
Hannah Murphy / Financial Times:
X CEO Linda Yaccarino plans to reinstate the company's “client council”, an invite-only yet-to-be-decided group of marketing and ad executives, in the fall  —  New CEO tries to mend fences with brands after Elon Musk took over platform formerly known as Twitter
Lucas Manfredi / The Wrap:
Bob Iger says “anyone who wanted to speculate about” potential Disney sale “would have to immediately consider the global regulatory environment”  —  “Obviously anyone who wanted to speculate about such things would have to immediately consider the global regulatory environment …
RELATED:
Adam Chitwood / The Wrap:
Bob Iger says that Disney is “actively exploring ways to address account sharing” and the company “will roll out tactics to drive monetization sometime in 2024”
Todd Spangler / Variety:
Disney plans to raise US prices of Disney+ Premium, Hulu without ads, and ESPN+, and expand Disney+ ad plans to Canada and nine European countries this fall
Wendy Lee / Los Angeles Times:
The negotiating committee of the WGA plans to meet again with AMPTP on August 11; AMPTP President Carol Lombardini requested the meeting  —  After more than 100 days of striking, the Writers Guild of America said it has agreed to meet again with the negotiators representing the major Hollywood studios on Friday.
Michael Schneider / Variety:
Fox and the Television Academy push back the Emmy Awards to January 15, 2024 from September 18, 2023 in response to the ongoing WGA and SAG-AFTRA strikes  —  The Emmys officially have a new date: Fox and the Television Academy were set to announce this morning that the 75th Emmy Awards will shift to Monday …
David Hellier / Bloomberg:
Source: Saudi Pro Football League has made TV deals in 130 territories, including with Fox and DAZN, which paid ~$500K/year; 2022/23 global rights made $710K  —  The Saudi Pro Football League has secured a network of deals to broadcast games featuring superstars such as Cristiano Ronaldo and Karim Benzema around the world.
Katie Robertson / New York Times:
Etan Vlessing / The Hollywood Reporter:
Lionsgate delays the planned split of Lionsgate and Starz to the first quarter of 2024, citing the eOne deal, Hollywood strikes, and a “disruptive marketplace”  —  The Hollywood giant, led by CEO Jon Feltheimer, has pushed the timing for a spin off of its studio business …
Discussion: The Streamable, The Wrap and Deadline
RELATED:
Patrick Coffee / Wall Street Journal:
Lyft begins serving in-app ads to riders when they match with a driver, as they wait for rides, and during their trips, and plans to add video ads later in 2023  —  The ride-sharing company and its larger rival, Uber, are racing to build significant ad operations
Georg Szalai / Hollywood Reporter:
Indian regulators approve the proposed merger between Sony India and Zee Entertainment, first unveiled in 2021, which will create a media powerhouse  —  The mega-deal has run into various hurdles since being unveiled in 2021. … It would bring together linear TV networks, digital businesses …
Discussion: Bloomberg, Variety, Zee News and Deadline
Bron Maher / Press Gazette:
 
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 More News: 
David Folkenflik / NPR:
Former Fox exec Preston Padden has joined a small band of vocal critics urging the FCC to deny Fox's renewal of its license to operate Fox 29 in Philadelphia
Sara Guaglione / Digiday:
Podcast revenue at iHeartMedia, Spotify, and Acast grew between 12% and 31% YoY in Q2; PwC projects total podcast ad revenue to grow 25% YoY to $2.28B in 2023
Discussion: Adweek and Podnews
 Earlier Picks: 
Alex Weprin / Hollywood Reporter:
Filing: Dave Portnoy acquired Barstool Sports for $1 from Penn Entertainment, which says it expects to record a loss of between $800M and $850M on the deal
Thomas Germain / Gizmodo:
CNET is deleting older posts, calling such cuts a best practice for sites “primarily driven by SEO traffic”; Google says purging to improve SEO is “not a thing”
Mathew Ingram / Columbia Journalism Review:
Q&A with Mark Rasch, a lawyer for Tim Burke, whose PCs and equipment were seized in a probe of Fox News video leaks, on the case's implications for journalists
 

 
From Techmeme:

Tim Nudd / Ad Age:
Apple apologizes for the “Crush” iPad Pro ad and scraps plans to run it on TV; Apple's VP of marketing communications Tor Myhren says “we missed the mark”

Anna Tong / Reuters:
Sources: OpenAI plans to announce its AI-powered search product on May 13

Bloomberg:
Microsoft plans to launch its mobile game store in July on the web, first with its own games including Candy Crush Saga, and later open it to other publishers

 
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