Mediagazer: Nielsen: in July, linear TV made up less than 50% of all US TV usage, a first in over two years of tracking, and streaming hit a record 38.7% high of TV usage (Rick Porter/The Hollywood Reporter)

4:10 PM ET, August 15, 2023

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Rick Porter / The Hollywood Reporter:

Nielsen: in July, linear TV made up less than 50% of all US TV usage, a first in over two years of tracking, and streaming hit a record 38.7% high of TV usage — Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use.

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