Mediagazer: Source: Linda Yaccarino told the banks that funded Elon Musk's Twitter takeover that X is testing three premium service tiers that vary how many ads are shown (Aisha Counts/Bloomberg)

11:10 AM ET, October 6, 2023

Top News:

Oliver Darcy / CNN:

Reliable Sources review: ads by Amazon, Samsung, Cox, Starz, Ad Age, and others appeared on white supremacist outlet VDare's X account; Starz ends X advertising — The Elon-Musk owned social media platform, X, confidently claims that it harnesses industry-leading brand safety tools to ensure …

Discussion: Bloomberg, @tchambers@indieweb.social, @davidnakayama@threads.net, @dylan_bob62@threads.net and @oliverdarcy@threads.net, more at Techmeme »

Aisha Counts / Bloomberg:

Source: Linda Yaccarino told the banks that funded Elon Musk's Twitter takeover that X is testing three premium service tiers that vary how many ads are shown — - CEO Linda Yaccarino discusses plan in briefing to lenders — X advertisers have been returning, but with smaller budgets

Discussion: The Wrap, The Verge, TechCrunch, The Messenger, @aaronp613, @karissabe, @carnage4life@mas.to, @aishacounts, @chrispirillo, @danhon@dan.mastohon.com, Reuters, @aishacounts, @sheila_dang, @chris@threads.net, Insider and The Information, more at Techmeme »

Wall Street Journal:

How advertisers are responding to X's Community Notes, which is impacting political ads and the trust of major brands, including Apple, Samsung, and Uber — Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers have raised concerns about the tool heading into campaign season.

Discussion: Newser and @db@bla.daanberg.net

Katie Robertson / New York Times:

EIC Emma Tucker makes speedy Wall Street Journal changes: 15+ veteran editors and writers have left in recent months, and she ousted the chief enterprise editor — Emma Tucker, the top editor, is moving away from some of the organization's traditions. — Last month, Emma Tucker …

Discussion: Press Gazette, Poynter, @oneunderscore__, @katie_robertson, @bgrueskin, @katie_robertson, @semafor, @nytimesbusiness, Insider and @pressgazette.bsky.social

Ryan Broderick / Garbage Day:

NewsWhip: seven of the top 10 “news” articles with the most interactions on Facebook in September 2023 were published on the catholicfundamentalism.com domain — Read to the end for the garfarious anglerfish — This Is What Replaces News On Facebook

Discussion: @chaykak, @patrickdehahn, Digiday, @ben@werd.social, Axios and Digiday

Australian Financial Review:

News Corp sold its shares in Australian gambling startup Betr, after investing more than $70M in 2022, but will continue carrying Betr ads — News Corp quietly sold its shares in Betr, the wagering start-up run by wealthy bookmaker Matthew Tripp, just four months after it launched despite injecting …

Discussion: The Guardian and Sydney Morning Herald

Sarah Scire / Nieman Lab:

The Athletic has canceled many local podcasts or left them dormant, telling writers they are free to relaunch them elsewhere and monetize them as they see fit — The sports news site built its model around comprehensive beat reporting. But in recent months, The Athletic has pulled back from dedicated coverage of professional teams.

Discussion: @bryancurtis, @sarahscire and @imbadatlife

Financial Times:

How concert films by Taylor Swift and Beyoncé are providing a much-needed boost for cinemas facing a sparse winter film slate due to Hollywood strikes — Movies of two blockbuster tours provide a much-needed boost in a difficult year of Hollywood strikes

Discussion: Billboard, MediaPost, GameSpot, The Hollywood Reporter, El País, Collider and IndieWire

Nilay Patel / The Verge:

Q&A with Getty Images' Craig Peters on the company's generative AI tool, copyright issues, attribution for rights holders, deepfakes, disinformation, and more — Getty's entire brand is built on authenticity. CEO Craig Peters sat down with us at Code to talk about how the company is dealing with AI and disinformation.

Discussion: @lrhodes@merveilles.town, @grafphoto@mstdn.social and Shelly Palmer, more at Techmeme »

Sahil Patel / The Information:

Source: Meta is paying several top creators millions of dollars each over multiple years for nonexclusive use of their likeness in its text-based AI characters — Meta Platforms' decision to create artificial intelligence characters based on the likeness of some of the most famous people …

Discussion: New York Post, more at Techmeme »

Rick Porter / The Hollywood Reporter:

Legal drama Suits, which streams on Netflix and Peacock, hits 12 weeks at No. 1 on Nielsen's rankings, setting a streaming record for the most weeks at the top — Netflix's ‘Virgin River’ and the debut of ‘The Little Mermaid’ on Disney+ also rack up strong numbers.

Discussion: Collider, IGN, The A.V. Club, Screen Rant and Media Play News

Sheila Dang / Reuters:

Analytics firm Guideline: X's monthly US ad revenue has declined 55%+ YoY in each of the 10 months after Elon Musk's October 2022 takeover through August 2023 — Monthly U.S. ad revenue at social media platform X has declined at least 55% year-over-year each month since billionaire Elon Musk bought …

Discussion: The Hill, Boing Boing, @TimKarr@mastodon.social, Media Matters for America, @jalefkowit@octodon.social, Mediaite, The Messenger, The Wrap, TechCrunch, @GossiTheDog@cyberplace.social, @dangillmor@mastodon.social, @tchambers@indieweb.social, The Information, CNN and MediaPost

Natalie Korach / The Wrap:
X starts removing preview headlines from posts with article links, showing only the lead image and domain name; Elon Musk mentioned the change in August 2023

Ted Johnson / Deadline:

A coalition of media outlets, including C-SPAN and the AP, seeks video and audio access to the courtroom for Donald Trump's election conspiracy trial in 2024 — A coalition of media outlets, including C-SPAN, CBS News, ABC News and CNN, are seeking some sort of video and audio access …

Discussion: HuffPost, @spj_tweets, The Wrap, Ballard Spahr, SPJ News, CNN, Next TV and New York Post

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