Mediagazer: Ahead of elections in India in December and 2024, political parties are courting social media influencers to reach rural voters while dodging media interviews (Yashraj Sharma/Wired)

2:15 AM ET, November 25, 2023

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Yashraj Sharma / Wired:

Ahead of elections in India in December and 2024, political parties are courting social media influencers to reach rural voters while dodging media interviews — Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.

Discussion: @yashjournals, @wired, Financial Times and BGR

Columbia Journalism Review:

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