Mediagazer: GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats for use across streaming services (Brian Steinberg/Variety)

5:00 PM ET, January 4, 2024

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Brian Steinberg / Variety:

VideoAmp founder Ross McCray steps down as CEO as the company prepares to lay off nearly a fifth of its staff; Peter Liguori will serve as executive chairman — The founder of VideoAmp, a measurement-technology start-up that has been vying with Nielsen and others to create a new means …

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Brian Steinberg / Variety:

GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats for use across streaming services — One of the nation's biggest investors of ad dollars wants to push big large streamers to work together when it comes to commercials.

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Michael M. Grynbaum / New York Times:

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Brian Steinberg / Variety:

Amazon names Jeremy Helfand vice president and head of sales for Prime Video; he had been EVP for advertising for Disney's interactive businesses — Amazon has tapped a Disney veteran to lead its new push into the streaming ad wars. — Jeremy Helfand, who rose from a position at Hulu …

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