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12:00 AM ET, March 30, 2024

Mediagazer

 Top News: 
Ellen Huet / Bloomberg:
Tech CEOs looking to “go direct” and avoid traditional media, which they view as unfairly critical, turn to friendly podcasters like Lex Fridman  —  Tech CEOs have a growing set of ways to sidestep traditional media.  But first...  Don't press
Podnews:
Survey of Americans aged 12+: 47% of have listened to a podcast in the last month, up 12% YoY, 76% listened to online audio in the past month, and more  —  The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs …
Jackie Snow / Quartz:
How newsrooms like Semafor and Skift are using generative AI for internal editing, story summaries, paywalled chatbots trained on their archives, and more  —  Beyond high-profile wins and faceplants, understated but impactful applications of generative AI are transforming newsrooms
Discussion: @semaforcomms
Jerusalem Post:
Iran International says journalist Pouria Zeraati was hospitalized with multiple knife injuries after he was attacked by a group outside his London home  —  The Iranian regime has planned multiple attacks against Iran International.  —  Iran International announced on Friday that one of its journalists …
Bill Toulas / BleepingComputer:
Google informs users in the US that Google Podcasts is shutting down April 2 and recommends exporting podcast subscriptions to YouTube Music  —  U.S. users have just a few more days to make the transition from Google Podcasts as the company moves forward with the process of discontinuing the service globally.
Ashley Carman / Bloomberg:
How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens  —  At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games  —  Welcome back to Soundbite.
NPR:
How Richmond Standard, a newspaper funded by the California town's biggest employer Chevron, puts its own spin on events as the town's primary news source  —  NPR's David Folkenflik reported this story with Miranda Green of Floodlight, a nonprofit newsroom that investigates the powerful interests stalling climate action.
Daniel Thomas / Financial Times:
New York-based The Brandtech Group, which provides generative AI-based tools for advertising and marketing campaigns, raised a $115M Series C at a $4B valuation  —  The Brandtech Group will use funds to disrupt industry with machine-generated content and artificial intelligence
Discussion: The Brandtech Group
 
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 More News: 
Washington Post:
Scammers are using sample videos of influencers with modest social media presence to create AI deepfake ads that often push offensive products and ideas
Sara Guaglione / Digiday:
BDG's SVP of marketing details changes amid referral traffic declines, including prioritizing quality, focusing on Instagram and TikTok, and staging events
Jake Kanter / Deadline:
Actor Sara Poyzer says BBC is using AI instead of her voice in a documentary; the BBC says it is to recreate the voice of a dying person at a family's behest
 Earlier Picks: 
Alexandra Bruell / Wall Street Journal:
The Atlantic is profitable, has 1M subscribers, and revenue grew 10% in 2023 thanks to a 50% price hike, a harder paywall, and a shift to in-depth reporting
Amrita Khalid / The Verge:
YouTube says 25%+ of Partner Program channels earn money from Shorts; of those who joined the program thanks to Shorts, 80% earn from other parts of YouTube
Charlotte Tobitt / Press Gazette:
The UK's Reach plans to move 300 of its 2,000 journalists into central traffic-driving content hub to reduce the number of journalists writing similar stories
Discussion: HoldtheFrontPage
New York Times:
Karlie Kloss' Bedford buys Life publication rights from Dotdash Meredith and plans to resume regular print publication in 2025; Josh Kushner will be publisher