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5:50 AM ET, February 10, 2026

Mediagazer

 Top News: 
OpenAI:
OpenAI begins testing ads in ChatGPT in the US for logged-in adult users on its Free and Go tiers, and says that the ads do not change ChatGPT's answers  —  Ads that support free access and don't change ChatGPT answers.  —  Today, we're beginning to test ads in ChatGPT in the U.S. The test …
RELATED:
Madison Mills / Axios:   OpenAI says ChatGPT ads are not eligible to appear near “sensitive or regulated topics like health, mental health, or politics” and won't be shown to under-18s
Abner Li / 9to5Google:
YouTube launches genre-specific YouTube TV Plans as lower-cost alternatives to the $82.99 monthly subscription; the Sports Plan is priced at $64.99 per month  —  After teasing in December, “YouTube TV Plans” are rolling out this week as cheaper alternatives to paying $82.99 per month for over 100 channels.
RELATED:
Lucas Shaw / Bloomberg:
Q&A with YouTube VP of Subscription Products Christian Oestlien on YouTube TV's future, the NFL and Oscars deals, its friendly rivalry with Netflix, and more
Patrick Coffee / Wall Street Journal:
Analysis: despite AI ads outnumbering traditional Super Bowl ad categories like beer, nostalgia-driven ads from Budweiser and Dunkin' dominated social media  —  Budweiser and Dunkin' got the most attention on social media, but big tech's AI product demos may still have the last laugh, experts say
Max Tani / Semafor:
DOJ files show how Epstein courted media to launder his image by easily exploiting some digital media figures, but also the impact of accountability journalism  —  In 2013, Jeffrey Epstein couldn't erase his conviction as a sex offender.  But he could make it harder to find on Google …
Scott Feinberg / The Hollywood Reporter:
The Academy will no longer show Oscar-nominated films to members on big screens after the screenings drew “an average of five members” over the last years  —  The organization says its post-nominations screenings, which reportedly cost thousands of dollars a pop, drew …
Discussion: Mediaweek
John Koblin / New York Times:
SAG-AFTRA contract negotiations with Hollywood begin for actors; the 2023 post-strike deals are set to expire on May 1 for writers and June 30 for actors  —  The last time writers and actors negotiated contracts, in 2023, dual strikes froze the industry.  —  It has been just 26 months since …
Discussion: Los Angeles Times and Deadline
Valida Pau / The Information:
Beast Industries, the entertainment conglomerate founded by MrBeast and last valued at $5.2B, acquires Step Mobile, a teen-focused banking app  —  Beast Industries, the entertainment conglomerate founded by Jimmy “MrBeast” Donaldson, has agreed to buy Step Mobile, a teen-focused banking app, the companies plan to announce Monday.
Sean James / Mediaite:
Dan Bongino returns to Fox News tonight as a contributor following his stint as the deputy director of the FBI, starting with Sean Hannity's show  —  Dan Bongino is heading back to cable news.  —  Bongino is returning to Fox News as a contributor following his nearly-one-year-long stint …
Charlotte Tobitt / Press Gazette:
The UK's weekly street newspaper Big Issue makes its two top digital editors redundant as part of a “difficult but necessary” restructure of the organization  —  Weekly street newspaper Big Issue has made its two top digital editors redundant as part of a restructure of the organisation.
Discussion: InPublishing and HoldtheFrontPage
Max Tani / Semafor:
Source: WaPo planned a marketing campaign with a new slogan, We The People, but dropped it after MS Now launched a $20M brand campaign with the same slogan  —  THE SCOOP  —  Late last year, before The Washington Post slashed its staff and ousted its CEO, the paper was looking to rehabilitate its public image.
 
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 More News: 
Brian Steinberg / Variety:
Nexstar seeks to broaden The Hill's sponsors, pitching it as “non partisan and brand safe” ahead of midterms; Comscore: its page views grew 7% in 2025 to 1.24B
Tony Maglio / The Hollywood Reporter:
Holywater, the Ukrainian-founded company behind microdrama platform My Drama, acquires AI-assisted VFX company Jeynix and rebrands as Holywater Tech
Discussion: Media Play News
Pamela McClintock / The Hollywood Reporter:
Amazon's Melania documentary fell 67% in its second week box office with $2.4M; Amazon MGM Studios says it is sparking “interest” among Prime Video subscribers
Sara Guaglione / Digiday:
The Athletic is investing in live blogs and video to combat AI scraping; Similarweb says The Athletic had 16.9M unique visitors in January 2026, up 59% YoY
Jordy Fee-Platt / The Athletic:
Turning Point USA's All-American Halftime Show during the Super Bowl peaked at 6.1M concurrent YouTube viewers; the show wasn't on X due to licensing issues
 Earlier Picks: 
Laya Neelakandan / CNBC:
Trump endorses Nexstar's $6.2B acquisition of Tegna, saying “We need more competition against THE ENEMY, the Fake News National TV Networks”
K.J. Yossman / Variety:
HBO Max is set to launch in the UK and Ireland on March 26, with ad-supported tiers costing £4.99 or £5.99 per month and ad-free at £9.99 or £14.99 per month
Abner Li / 9to5Google:
YouTube launches a Premium paywall for song lyrics on YouTube Music, after testing it in recent months; users get five free lyrics before they have to subscribe
Alexandra Alter / New York Times:
How AI is impacting the romance novel industry, with authors failing to disclose AI use and using pen names more, bogging down the publishing ecosystem
 

 
From Techmeme:

Upmanyu Trivedi / Bloomberg:
The UK CMA says Apple and Google committed to making app store changes to ensure fairness to developers and consumers, and asks market players for their views

Cissy Zhou / Nikkei Asia:
Chinese AI companies like Alibaba and Tencent are releasing new models and spending millions on “red envelope” freebies to woo users ahead of the Lunar New Year

Kyle Baird / The Block:
Farcaster co-founders Dan Romero and Varun Srinivasan, along with the team at Merkle, join stablecoin startup Tempo after Merkle's sale of Farcaster to Neynar
 
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