Mediagazer: Sources: FIFA will allow TV broadcasters to cut away to ads during the World Cup's three-minute “hydration breaks” that will split each half of matches (Henry Bushnell/The Athletic)

12:31 PM ET, March 5, 2026

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Brian Steinberg / Variety:

Internal memo: CBS Mornings top producer Shawna Thomas will leave her role; a source says CBS News executives are eager to find a way to keep working with her — The anchors are staying. The producer is going. … The journalist, who has won plaudits for her entrepreneurial career …

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Wall Street Journal:
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Todd Spangler / Variety:

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Corbin Bolies / The Wrap:

In an interview, David Ellison says CNN would retain editorial independence if the WBD deal closes: “it's maintained at CBS and it will be maintained at CNN” — “We want to be in the truth business and we want to be in the trust business,” Ellison says on CNBC

Discussion: The Hollywood Reporter, TVNewsCheck, Los Angeles Times, The Hill, Cord Cutters News and Financial Times

Henry Bushnell / The Athletic:

Sources: FIFA will allow TV broadcasters to cut away to ads during the World Cup's three-minute “hydration breaks” that will split each half of matches — Share full article — FIFA will allow broadcasters to cut away to advertisements during the “hydration breaks” …

Discussion: Awful Announcing, Sports Business Journal, The Sun, GB News and Mirror

Ana Monteiro / Bloomberg:

Canal+ plans to discontinue the loss-making Showmax streaming service developed by South African pay TV operator MultiChoice, which Canal+ bought in 2025 — Canal+ SA will discontinue the loss-making Showmax streaming service developed by South African pay-TV operator MultiChoice Group, which the French firm bought last year.

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The Information:

Sources: OpenAI has held early talks with The Trade Desk to sell ads, and it has projected ads could help double consumer ChatGPT revenue this year to $17B — OpenAI has held early talks to partner with The Trade Desk, a publicly traded ad tech company, to help the ChatGPT maker sell ads …

Discussion: Digiday, MediaPost, Investor's Business Daily, Benzinga, Barron's Online, Blockonomi and Yahoo Finance

Chris Moran / The Guardian:

The Guardian updates its GenAI policies to focus on educating staff, creating in-house tools that incorporate its “values”, and committing to transparency — Over the past three years AI has triggered a societal shift and we are sure that many of our readers are using it in their own lives or work.

Discussion: Journalism.co.uk

Murray Stassen / Music Business Worldwide:

Apple Music introduces Transparency Tags, a metadata system for music distributors and labels to disclose AI-generated creative elements like artwork or lyrics — Apple Music is introducing a new set of metadata requirements designed to bring greater transparency around AI-generated content to the music industry.

Kendra Barnett / Adweek:

WPP names Nancy Hall as CEO of WPP Media US; Brian Lesser, WPP Media's global CEO, served in the role on an interim basis after the departure of Sharb Farjami — The appointment arrives a week after WPP announced a substantial reorg designed to recover steep financial losses

Discussion: MediaPost, Nancy Hall on LinkedIn, Variety, Mediaweek and campaignlive.com

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