Top News:
Sarah Perez / TechCrunch:
X says it has begun a “phased rollout” of its rebuilt ad platform, which it says will have more modern “retrieval and ranking systems” powered by AI — Elon Musk's X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday.
Discussion:
Digiday, more at Techmeme »
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Krystal Scanlon / Digiday:
Meta introduces Meta Ads AI connectors in open beta, letting advertisers use their preferred third-party AI tools to create, manage, and analyze campaigns — In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools.
Discussion:
AdExchanger, Marketing Interactive, PerformanceMarketingWorld and BMI, more at Techmeme »
Wall Street Journal:
Sources: Amazon executives, including MGM Studios head Mike Hopkins, have discussed rebooting The Apprentice for Prime Video, with Donald Trump Jr. as the host — Studio executives have held internal discussions about making new episodes of reality TV show — First it bought the “Melania” documentary.
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The Ankler, The Wrap, TVLine, HuffPost, Rolling Stone, New York Daily News, Decider, The Hollywood Reporter, Just Jared, Daily Star, Us Weekly, The Independent, Convulsions, Reality Tea, FemaleFirst, Charleston Daily Mail, Raw Story, Variety, Mediaite, @joshsternberg.com and Washington Examiner
Todd Spangler / Variety:
Alphabet reports YouTube's Q1 ad revenue rose 10.7% YoY to $9.88B, vs. $9.99B est., and Google's ad revenue reached $77.25B, up from $66.89B in Q1 2025 — Time spent viewing on YouTube, the internet's most massive video platform, keeps growing at a healthy clip — and with it …
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Marketing Dive, Next in Media, Alphabet, TechCrunch, The Hollywood Reporter, Music Ally, Fast Company, ITPro, Crypto Briefing, BMI, eMarketer, Watcher Guru, Daily Sabah, Tubefilter, MediaPost, Silicon Valley Business …, Decrypt, Android Central, Cord Cutters News, Proactive, Investor's Business Daily, Yahoo Finance, Search Engine Roundtable, The Wrap, TheDesk.net, The Verge, Deadline, Media Play News, Thurrott and Sherwood News, more at Techmeme »
Jonathan Vanian / CNBC:
Meta reports Q1 family DAP up 4% YoY but down 20M QoQ to 3.56B, vs. 3.62B est., due to internet disruptions in Iran and a WhatsApp access restriction in Russia — Meta shares fell about 7% in extended trading on Wednesday after the company reported lower-than-expected capital expenditures, or capex, and missed on user growth.
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Constellation Research, Yahoo Finance, The Daily Upside, Silicon UK, Mobile World Live, CNET and Android Central, more at Techmeme »
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Dade Hayes / Deadline:
The NAB's CEO says the FCC's “nearly unprecedented request” for Disney to reapply for TV licenses is contrary to established principles and creates uncertainty — In a statement Wednesday, the head of the top industry trade group said Carr's move to initiate an early review …
Discussion:
Ars Technica, Raw Story, Variety, Radio Ink, DNYUZ, The Atlantic, @davidshepardson, @brianstelter, @kylegriffin1, MS NOW, @jeremymbarr, @senmarkey, @outfrontcnn, The Hollywood Reporter, Variety, The Independent, Media Matters for America, @aclu.org, USA Today, TheDesk.net, TV Tech, Reuters, Rolling Stone, @johnlcorbett@threads.com, New York Post, Free Press Action Fund Feed, New Republic, Radio World, CNN, The Wrap, Media Matters for America, One America News Network, Punchbowl News, Politico, Washington Times, UPI, NPR and r/politics
Annie Palmer / CNBC:
Amazon reports Q1 ad revenue up 24% YoY to $17.24B, above $16.87B est., and subscription services revenue up 15% YoY to $13.43B — Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news. — CNBC Councils — Join the CNBC Panel
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Amazon, PYMNTS.com, TechCrunch, About Amazon, The Information, Wall Street Journal, Media Play News, The Wrap and Variety, more at Techmeme »
Ethan Millman / The Hollywood Reporter:
UMG artists will receive a share of the proceeds from UMG's Spotify stock sale, regardless of debts; WMG paid out $126M to artists from its 2018 stock sale — Years ago, as part of her negotiation process to sign with UMG, Swift demanded that the company pay out artists …
Discussion:
TechCrunch, Thurrott, Hypebot, Digital Trends, The Verge, Reality Tea, Billboard and Music Business Worldwide, more at Techmeme »
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Charlotte Hughes-Morgan / Bloomberg:
UMG reports Q1 subscription revenue grew 12.5% YoY to €1.3B, with recorded music revenue up 8.9% to €2.25B, and plans to sell 50% of its Spotify stake
UMG reports Q1 subscription revenue grew 12.5% YoY to €1.3B, with recorded music revenue up 8.9% to €2.25B, and plans to sell 50% of its Spotify stake
Discussion:
FemaleFirst, E! Online, Music Ally, Inc.com, Morningstar, Yahoo Finance, The Hollywood Reporter, Dow Jones Newswires, The Wrap and Reuters
Alyssa Ray / The Wrap:
A Texas court stays the turnover of Infowars to the official who agreed to license it to The Onion; Sandy Hook families will seek emergency relief from courts — “[This] just warms my heart and still gives me faith in America and our legal system,” the Infowars founder adds
Discussion:
Bloomberg Law, The Post Millennial, Austin American-Statesman, @benmullin, @benmullin and Associated Press
Dominic Ponsford / Press Gazette:
Analysis: in 2025, total UK ad spend grew 6.4% YoY to £46.7B; of that, £31B went to Google, Meta, and Amazon, and £1.6B went to magazines and news, down 5.1% — Three US tech giants accounted for two thirds of every pound spent on advertising in the UK last year.
Discussion:
Fortune, more at Techmeme »
Hua Hsu / New Yorker:
How The Fast and the Furious franchise, which grossed $7B+ across 10 films, tells the story of Hollywood, pioneering diverse casting and technical innovations — The Marvel Cinematic Universe is often held up as the exemplar of the Hollywood mega-franchise. The “Fast” movies may have been just as influential.
Discussion:
@newyorker.com, Barry Hertz on LinkedIn, @edmundlee, Comic Book and ScreenRant
Shalini Ramachandran / Wall Street Journal:
How US schools' overreliance on YouTube for educational content encourages students to get sucked into an infinite scroll of videos on school-issued devices — Parents find their kids captive to the video streaming site on their school-issued devices; for one, it was 13,000 YouTube videos in three months
