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6:55 PM ET, July 9, 2026

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 Top News: 
Wall Street Journal:
Sources: Netflix executives are increasingly worried about declining engagement and are exploring adding live TV and bundling streaming services like Peacock  —  Streamer is rethinking some of its core strategies to compete with rivals  —  Top Netflix executives who gathered …
A.J. Katz / The Wrap:
NYT introduces The Local: Twin Cities, a pilot newsletter with original reporting, a goal of promoting local outlets, and an August launch date  —  “The Local” marks the latest step in the publisher's push to deepen regional coverage and engage its customer base
Mark Stenberg / Adweek:
USA Today CEO Mike Reed says the company is prepared to opt out of Google Search in the next 6 to 12 months because it has no licensing agreement with Google  —  The nuclear option is gaining traction as web traffic collapses and Google refuses to negotiate with content creators
RELATED:
Joe Flint / Wall Street Journal:
Paramount-WBD is set to emerge with ~$80B in debt, with net debt projected to equal ~6.5 times annual EBITDA, a level analysts consider high for a media company  —  Paramount CEO has promised not to sell off assets or cut content spending  —  When Paramount Chief Executive David Ellison unveiled …
Samantha Cole / 404 Media:
Patreon CEO Jack Conte announces a partnership with Cloudflare to block AI training crawlers at the network level for all posts published on Patreon  —  “Creators deserve credit, compensation, and consent.  If that's not on the table, the crawlers can stay the fuck off Patreon," CEO Jack Conte wrote on Thursday.
Discussion: Tech Times
Anthony D'Alessandro / Deadline:
Analysis: the 2026 Emmy nominations for acting and hosting hit an 11-year low with only 22 performers of color recognized, down 21% from the nominees in 2025  —  The number of 2026 Emmy nominees from diverse backgrounds in the actor, actress, reality and game show host categories fell to an 11-year low of 22 this year.
Sarah Perez / TechCrunch:
Google says it will automatically add a disclosure to ads that are made with its AI advertising tools, expanding the disclosure beyond election ads to all ads  —  Google is rolling out a new feature aimed at helping people understand when an ad they're seeing was made using AI technology.
Todd Spangler / Variety:
iHeartMedia agrees to a consent decree to settle an FCC probe into claims iHeartMedia pressured artists to perform at shows in exchange for more radio airtime  —  iHeartMedia, the largest owner of radio stations in the U.S., agreed to enter into a consent decree with FCC to settle a probe …
Rose Horowitch / The Atlantic:
How the internet, smartphones, social media, and now generative AI are accelerating a drop in the reading of longer works like books  —  twenty-three hundred years ago, the legend goes, King Ptolemy I of Egypt asked his court adviser to assemble a comprehensive collection of the world's written works.
 
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 More News: 
Blake Brittain / Reuters:
The NYT and other outlets ask a court to sanction OpenAI for allegedly lying to the court about its inability to search its systems for copyrighted material
Scott Roxborough / The Hollywood Reporter:
TF1 says it hit its 18-month audience targets for the Netflix deal in under three weeks; unique daily streams for TF1 shows jumped 16% in the first week
 Earlier Picks: 
Dade Hayes / Deadline:
A look at AI startup Versus, which gives viewers interactive experiences like games and trivia on second screens to play along with TV programs or other content
Betsy Morais / Columbia Journalism Review:
How the media's evolving coverage of sexual assault allegations against Maine Senate candidate Graham Platner shows the need for sensitive, patient reporting
Peter Kafka / Business Insider:
Q&A with Joe Kahn about NYT's push into video amidst a “race against time” to compete with AI-generated slop and influencer-generated non-original journalism